An effective sales pitch email is a gamechanger for teams wanting to reach the next level. It sounds difficult, but our guide on how to write a sales pitch that wins clients will provide all the tips you need to convert leads. Keep reading to learn more about why sales pitches are important plus tips for how to write a good sales pitch no matter what you’re selling. After, discover good sales pitch examples you can use to inspire your own.
Why are sales pitches important?
If your customer or revenue goals are being fulfilled on autopilot every month then you can probably skip sales pitches. But if you’re like most businesses, you’ll greatly benefit from sales pitches that provide the company-wide benefits of better relationships and completed goals.
Chances are, the people you’re reaching out to have not yet heard about your company — otherwise, they may have already become customers by now. Sales pitches give you the opportunity to introduce your brand and show how you can help the customer with their pain points. They’re also a great way for you and your entire sales team to improve together.
But in order to win more clients, you’ll first need to learn how to write a sales pitch that gets results. Otherwise, you may not see these benefits right away. Even if you already know how to write a sales pitch, the following tips will help you improve your ROI rates.
Tips for writing a good sales pitch
The best advice for writing a good sales pitch is to follow the three-step structure we’ve outlined below. Whether you’re leaving a voicemail or meeting in person, the following tips will help you make a strategic and strong first impression.
Tip 1: Grab attention
When you first learn how to write a sales pitch, you have to start from the very beginning. Make the opening line of your sales pitch engaging so that the customer doesn’t close your email before they finish reading it. In general, you should always aim at the emotional side of the client’s mind – not the rational one. Here are three ways to grab attention in your sales pitch:
Find a creative phrase to start your proposal. This can be a joke, a piece of news, or an interesting fact. For example, you can start with the sentence, “If it saves you $50,000 per year, wouldn’t you consider spending $1,000 now?”
Or show that there’s proof of the value you bring by using quantitative indicators. Engage your prospect with figures and relevant statistics right from the start. Include a relevant fact such as “more than 75% of your potential clients spend at least five hours a day on their smartphones. You can benefit from this — ! let me show you how.”
Alternatively, consider personalizing your message so that your prospect knows you’re reaching out to them specifically with a tailored offer. Emphasize that your proposal is unique and available only for certain clients.
Put yourself in the customer’s shoes. What are you more likely to choose: a product available for everyone or something tailored exclusively for you? Feel this difference and create customer-focused messages.
Tip 2: Offer solutions
As you continue learning how to write a sales pitch, it’s important to have a clear ‘why’ when starting out. Why are you writing to this person? Why do they need your services or products? Why are your solutions the best?
But before you tell your potential client what you can do to help, you must first acknowledge their real pain points. For example, if you’re a budget-conscious wedding planner, you may open with: “You probably think that to arrange a dream wedding, you’ll need Jeff Bezos’ fortune. We’ll show you the other way to do it.”
Next, explain how you can help. That means providing real solutions to customers’ problems. Make it clear that all the client needs to do is purchase your product and put the pain out of their mind.
For example, you could write, ”We specialize in transforming outdated web design into user-friendly interfaces that are a pleasure to work with. Our best solutions are attached.” Then, include an example specifically chosen for this pain point.
Lastly, make the client admire the benefits you provide. Supplement your product with unexpected options or advantages. For example, if your service is catering, emphasize the unique benefits you provide, such as free wait staff or a cake created especially for the client’s event. Your customer will be impressed by the bargain.
Tip 3: Clarify next steps
If you really want to learn how to write a sales pitch that people actually respond to, you have to practice giving instructions in the form of next steps.
At the end of the email, briefly emphasize the best statements of your proposal. Choose the ones most relevant to the customer’s needs and those that are most persuasive. Then, make a clear and concise offer, so you don’t mislead your customer on what they should do next. Write this in the form of a one to two-sentence call-to-action.
You can also set a time limit. Explain that a decision should be made quickly and within the given time frame. Point out the unique benefit within your proposal that is valid for “only five days.” That stimulates the client to decide faster and to get to the next step in the sales process. For example, you can say “If you decide within 14 days, we promise you the best price with a 15% discount.”
Tips for writing an email sales pitch
Email, like any form of digital communication, has its own unique set of best practices and uses. As a sales tool, it’s great for either resurfacing old threads or starting fresh with a cold message. It’s so great, in fact, Inc. reported that a recent McKinsey & Co. study found email is 40 times more effective at major social media websites at winning new business. In that same article, Inc. went as far as to dub email as “the best way to reach customers.”
Here are some tips for how to get the most out of this powerful sales pitch channel:
- Keep it short and sweet. In our personal experience, a three-sentence email is more likely to be read and responded to than a long-form message.
- Link out to key points. If you mention your portfolio, make sure to link out to it. You can also link to screenshots of results you’ve achieved or your personal LinkedIn if you think it will help you make the sale.
- Mention your famous clients. Name dropping is a great way to prove your expertise in an email sales pitch. Mention your best clients or, at the very least, the solutions and projects you’ve done for clients like them. Don’t forget about real figures to emphasize the results.
- Align with marketing. Collaborating with marketing ensures that your message is on brand and relevant for your email list. Your marketing team may even create or provide original content to help strengthen your pitch. Whether it’s a well-designed client testimonial or a pitch video edit, they’re a great resource for making a fantastic and cohesive customer journey from Day 1.
Good sales pitch examples
Learning from the best will help you overcome common beginner mistakes and get that much closer to closing. Below are some of our favorite examples of good sales pitches that can teach you how to write a sales pitch that actually works.
There are two things that stand out about this sales pitch. The first is the fact that it uses artificial intelligence to generate a speaking avatar, something that few can say they’ve seen in their inboxes lately. The second is that it’s quite personal. Not only does the avatar look like the sender, but it’s also a great representation of the brand itself since they offer AI products.
In 2019, Shopify created a sales guide for merchants who want to pitch Shopify as their platform of choice. The whitepaper itself doesn’t give a specific pitch email. However, it does outline the following key talking points:
- The benefits of using a fully hosted eCommerce solution
- Shopify’s key solutions for merchants
- Simple payment plans
You can easily use any combination of these points to persuade a new user to join your site. Or have your customers do the selling for you with a guide like Shopify’s.
Co-founder Will Allred recently shared this great sales pitch template that leaders at the company have had success with:
Saw you're growing the sales team by 20% this quarter.
Would knowing which reps are at risk of missing email quota (and why) be helpful?”
With social media, it’s best to keep your sales pitches even shorter and sweeter than email, just like Allred did here.
Now that you know how to write a sales pitch that works, it’s time to continue breaking down the wall between sales and marketing with Wrike’s project management platform. Start your two-week free trial today and begin organizing lead conversion projects more efficiently and effectively.