In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads.

Will your company's social media efforts pay off? See the decision tree below.

Are you doing great Social Media Marketing?

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What ingredients are key to social media success?

What do you think the most essential ingredient is for a social media strategy? Leave your thoughts in the comments below.