Marketing teams are constantly evaluating and adapting—which can make managing campaigns and working together hectic and haphazard. Tight deadlines, tighter budgets, and higher expectations means marketers are always on the hunt for new technologies to help them streamline and scale their efforts.
The problem is, there are literally thousands of tools designed to help marketing teams perform better. Scott Brinker’s infamous Marketing Technology Landscape now includes over 5,000 tools, up nearly 40% from last year.
So, we’ve compiled a list of 25 top marketing collaboration tools, based on reviews from real users. From ideation to execution, these marketing collaboration tools will help your team work better together.
A real-time virtual whiteboard where your team can generate new ideas, organize, and prioritize them in one tool.
Top feature: Every idea has its own comment thread, where you can riff off and refine ideas as a team.
Pricing: Free for up to 5 users. $5/month for Startup and Business plans are also available at $8.33/month.
This collaborative mind mapping app makes it easy for your team to visualize and organize ideas quickly and easily.
Top feature: Every change you make to your mind map is automatically saved, so you can go back and make a copy from any point, or revert to a previous version.
Share, edit, review, and approve both images and video with this online app. Your team can see each others cursors, making it easy to collaborate and ideate with fellow marketers and designers.
Top feature: Sketch directly on the work to spin off a new idea, and to make feedback more precise. Notism also features version control, so you can easily compare ideas and decide which to pursue.
When your team needs a little help to inspire some imaginative thinking, try Brainsparker. The app contains 200 creativity prompts. Just shake your device to shuffle the deck and see a new thought-provoking word or phrase.
Top Feature: Find creativity journals, templates, and training programs in the Brainsparker Gym and Academy for even more inspiration.
Pricing: Free app for Android and iOS
Store and organize ideas with this easy-to-use mind mapping software. Great for matching your content efforts to your marketing funnel, visualizing your SEO strategy, creating video storyboards, or tracking all your email campaign tracks in a single view.
Top feature: Dozens of pre-built flowchart templates make it easy for your team to get up and running quickly.
Pricing: Starting at $4.95/month for single users and $20/month for teams.
Campaign Management Solutions
Wrike’s work management software helps you coordinate work across teams, collaborate on creative assets, and get better visibility into progress and performance.
Top feature: Automated, custom Requests bring order to the chaotic work intake process, and ensure your team gets all the details they need up front to get the job done right.
Pricing: Wrike for Marketers starts at $34.60/user/month, or start a free trial.
This marketing automation tool lets you build campaign workflows to send targeted campaigns, nurture contacts, and streamline sales and marketing processes.
Top feature: The software notifies you of any potential mistakes that could negatively affect your workflow, like forgetting to specify a time delay between two steps.
Pricing: $17/month for up to 3 users and basic features, $49/month for up to 25 users and additional features, $99/month for up to 50 users and advanced features, $149/month for unlimited users and all features.
From lead generation and nurturing to email marketing and social media management, Net-Results makes it easy for your team to create, manage, and collaborate on campaigns, as well as measure results with shareable dashboards and reports.
Top feature: Drag-and-drop builders let you quickly create responsive emails, forms, and landing pages.
Pricing: Starting at $800/month for 10,000 contacts.
A simple teamwork app that lets your team prioritize to-dos, delegate tasks, clarify priorities, and collaborate with both teammates and freelancers.
Top feature: The app’s simplicity makes onboarding your team quick and easy.
Pricing: Starting at $17/month for a single user, with unlimited tasks, projects, teams, and file storage. Flow Pro pricing available upon request.
Communication & Chat Apps
*Everyone knows about Slack, Skype, and Google Hangouts, so we'll skip those tools here and feature a few other chat tools worth checking out.
A Wrike project added as a tab in Microsoft Teams.When you need to outline a campaign strategy or discuss a new proposal, Microsoft Teams channels help your team not only talk about work, but get work done. Write quick chats, a full wiki of documents, or longer messages, complete with a subject and importance indicator. When it’s time to hold a meeting, create a new chat room to jump on a video call, share your screen, and take down minutes.
Top feature: Integrations with Wrike let you create and manage projects within Teams. View tasks, update details and due dates, and view your project schedule.
Pricing: Included with Office 365 plans, starting at $5/user/month.
Flock lets you chat with your team, connect Google Drive to share files, and host video meetings. Load your shared to-do list in the sidebar, add tasks, and assign teammates for a quick way to reference what needs to be done, who’s responsible, and how it all connects.
Top feature: In-chat polling lets you quickly take your team's temperature, or hold a vote on what to do.
Pricing: Free for unlimited users at 10k message history. $3/user/month for unlimited messages, history, and integrations.
Designed for gamers, Discord offers voice channels: always-on phone calls that let you talk to anyone in your team at the push of a button. Keep your mic muted, then tap a key to start talking and join the discussion. Discord works on both your desktop and mobile device, so you can keep the conversation going from anywhere.
Top feature: Quickly add a colleague from another team to your conversation with an Instant Invite link.
Pricing: Free, or $4.99/month if you want custom emoji, GIF avatars, and larger file uploads.
If you frequently work with outside agencies or freelancers, it can be tough to manage all that communication via email. ChatWork makes chatting with people outside your company easy. Create a profile and you can message anyone else with a ChatWork ID, and access all your conversations from the sidebar.
Top feature: See mentions across all your teams in one place, including a comprehensive to-do list.
Pricing: Free for single users and up to 14 group chats, $4/user/month for unlimited group chats, $5/user/month for user and file management.
Use Posts to organize ideas and conversations. Select messages, add a subject, and include a message with details, instructions, action items, or follow-up. Ryver saves all your Posts to a tab for easy reference.
Top feature: Click the Set Reminder button on each chat and longform post to have Ryver send you a notification reminder.
Pricing: Free. Unlimited users, teams, guests, search, storage, and integrations. Coming soon: Ryver Task Manager, pricing TBA.
Digital Asset Management Systems
Tag, search, collaborate and report on all your company’s digital assets. Make it easy for your team to follow established brand guidelines with a clear approval processes, copyrighting, and watermarks features.
Top feature: Smart albums automatically assign images, videos, audio files, and presentations by type.
Pricing: Contact Canto for plans and pricing details.
A central hub for all your creative assets that offers real-time collaborative edits and approvals, auto-formatting for channels and file types, and clear version control. Auto-tagging powered by artificial intelligence identifies thousands of objects within images and automatically generates the appropriate tags.
Top feature: Create a shareable, interactive style guide with Bynder’s brand identity guidelines to ensure a consistent customer experience across all channels and communications.
Pricing: Contact Bynder to request pricing details.
Sick of searching messy shared drives? Categorize all your creative assets by file type, keyword, or metadata. Set permissions to specify which content individuals can access.
Top feature: Custom brand guideline pages displayed within the app make it easy to keep guidelines up-to-date, and ensure your team knows exactly which assets to use.
Pricing: $9/user/month for 10+ users, or $19/user/month for 10+ users and advanced features like workflow and approvals.
Upload, preview, and search for assets easily with AssetBank. You can create and share lightboxes both internally and externally, create user groups, and define what users can view, upload, and download.
Top feature: Edit assets before you download, including cropping, resizing, reformatting, and masking.
Pricing: $430/month for 50+ users and basic features, $700/month for 100-500 users and advanced features, or $1,120/month for unlimited users and all features.
A truly collaborative DAM that lets you view an activity feed of user uploads, downloads, shares and comments, plus comment threads, custom statuses, favorites, and ratings.
Top feature: The Asset Engagement tool lets you see each asset’s popularity score, and quickly compare with your other creative assets to see what’s working best.
Pricing: Start a free trial, or request a demo for detailed pricing information.
Marketing Analytics Dashboards
What keywords are your competitors targeting? What are their ad strategies and budgets? SEMrush can help your team keep an eye on rivals and adjust strategies accordingly, so you come out on top in search engine rankings.
Top feature: The keyword difficulty tool helps you pinpoint easy targets for your SEO strategy, or determine whether it’s worth investing time and resources overtaking the #1 spot from a competitor.
Pricing: $99.95/month for 5 projects and 500 keywords, $199.95/month for 50 projects and 1,500 keywords, $399.95/month for 200 projects and 5,000 keywords.
Set up a series of dashboards for social media, web analytics, SEO, and more. View historical data alongside real-time reports, and add custom data sources as widgets.
Top feature: Pre-built widgets make it easy to connect Google Analytics, AdWords, Salesforce, and dozens of other data sources.
Pricing: Free version available; Premium starts at $14/month.
Bring real-time marketing data from your CRM, web analytics, PPC, social media, marketing automation, and financials into a single place. Give your team instant insights into metrics like ROI by channel, revenue and lead attribution, cost per acquisition, customer LTV and more, so everyone has the information they need to make smart decisions.
Top feature: Get alerts via email or text message when key metrics need your attention.
Pricing: Start a free trial, and contact Domo sales for pricing information on the Professional and Enterprise subscriptions.
Get a complete picture of your SEO performance, including keyword rankings and research, competitor rank tracking, mobile rankings, backlinks, page optimization, reporting, and workflows.
Top feature: Get actionable insights into website errors, competitive research, and SEO opportunities with the site audit tool, or use the Learn & Connect tab to access advice from industry experts and find SEO resources.
Pricing: Starting at $79/month for 2 users and 5 campaigns; $119/month for 10 users and 10 campaigns; $199/month for 25 users and 25 campaigns, and $479/month for unlimited users and 100 campaigns.
Kissmetrics uses audience behavior analysis to help you find ideal customers—and keep your current ones. A blend of analytics and automation, Kissmetrics helps you understand customer behavior and trigger automatic actions to nurture relationships. See where you’re losing prospects, improve retention, and view trends in customer behavior.
Top feature: Pre-built behavior reports provide meaningful customer insights, right out of the box.
Pricing: Starting at $500/month.
Drumup is a social media management and content curation tool that helps marketing teams discover trending content and drive customer engagement. Its social employee engagement and advocacy platform lets you broadcast marketing content to your fellow employees, making it easy for them to share to their social networks.
Top feature: A built-in gamification module lets you run monthly contests and display leaderboards to keep colleagues sharing your content.
Pricing: Start a free trial, or contact the DrumUp team for detailed pricing information.
Choose the Right Marketing Collaboration Tools for Your Team
Looking for a new marketing collaboration tool? Get advice for selecting software that will help your team work faster, communicate better, and accomplish more with our downloadable evaluation checklist.