How Brand Management Teams Can Leverage Wrike to Achieve Great Results

May 28, 2023 - 7 min read

Wrike Team

For a business to thrive, effective brand management has become more important than ever. Brand managers, in particular, are tasked with overseeing all aspects of a company's brand, including its identity, reputation, and positioning in the market. To achieve success, these professionals need to be highly skilled at collaborating with team members across different departments, managing tasks and projects, and tracking progress toward goals.

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Understanding the Role of Brand Management Teams

Brand management is an essential aspect of business strategy, as it allows companies to build and maintain a strong brand identity while increasing their client base. The brand management team plays a crucial role in developing and executing strategies that will ultimately establish a consistent brand presence across all touchpoints.

Effective brand management requires a deep understanding of the company's values, mission, and target audience. The brand management team must work closely with stakeholders from across the organization to develop messaging, visual assets, and marketing campaigns that resonate with the target audience.

Well-managed brands will be viewed as more trustworthy, reliable, and authentic. This directly translates into increased revenue and a superior customer experience. On the other hand, poorly managed brands will risk losing their credibility, and this comes to the detriment of their sales and customer service.

Key Responsibilities of Brand Managers

The brand management team must execute several important responsibilities, including:

Developing and maintaining brand guidelines and style guides: Guidelines and style guides must be consistent and align with the company's values and mission.
Creating marketing campaigns: Marketing campaigns should align with the brand's mission and values, resonate with the target audience, and establish a consistent brand presence across all touchpoints.
Monitoring brand performance: Conduct research to better understand audience preferences and behavior, as this will inform future brand-related initiatives and improve the overall customer experience.
Collaborating with internal teams: Work together with internal teams, such as product development and marketing, for cohesive messaging and branding across all touchpoints. The primary objective is to establish and maintain a consistent brand presence.
Managing budgets and resources: Allocate resources responsibly to specific campaigns and initiatives so that all brand-related efforts are cost-effective and aligned with the company's overall goals.

Introduction to Wrike as a Project Management Solution

Project management software is essential for brand management teams to work together efficiently and achieve the objectives of brand management. One of the most robust and effective project management tools for brand management is Wrike.

Key Features of Wrike

A cloud-based project management tool that offers a wide range of features to help teams collaborate on tasks, track progress, and manage workflows, read on to learn why your company should consider adding Wrike to its arsenal.

Wrike offers:

Customizable workflows that can be tailored to fit the unique needs of different teams and projects
Task management tools that allow team members to easily assign tasks, set deadlines, and track progress
Real-time collaboration features that make it easy for teams to work together, share ideas, and provide feedback
Advanced analytics that provide insights into team performance, progress toward goals, and areas for improvement
Integration capabilities with other tools and platforms, such as Google Drive, Dropbox, Slack, and more than 400 others.

Benefits of Using Wrike for Brand Management

Using Wrike as a project management tool can have numerous benefits for brand management teams, including:

Increased efficiency and productivity through streamlined workflows and better task management
Enhanced collaboration and communication among team members
360-degree visibility into project status and results
Improved accountability and transparency
Reduced risk of errors or miscommunications due to the centralization of project information

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Streamlining Brand Management Processes with Wrike

Wrike assists brand management teams in streamlining their workflows and achieving better results via improved collaboration, task management, and overall project visibility.

Improved Collaboration and Communication

With Wrike, your team will be able to collaborate, share files, and communicate with each other in real time. Everyone will be on the same page regarding project objectives, timelines, and other important details.

Brand managers can use Wrike to create tasks and assign them to team members with specific due dates. Employees can then collaborate on these agenda items using comments and file attachments, ensuring that everyone is working towards the same goal.

Efficient Task Management and Prioritization

Easily manage and prioritize tasks so that the most important work gets done first. Wrike’s customizable workflows make it easy to tailor task lists to fit a specific team's needs and create templates for recurring projects.

Brand managers can conveniently set up a workflow in Wrike for creative projects. Begin with a brainstorming phase, followed by the design, review, and production stages. Moreover, each phase can be broken down into smaller tasks and assigned to team members with specific due dates, making it easy for everyone to stay on track and meet deadlines.

Enhanced Visibility and Accountability

Wrike provides clear and detailed visibility into the progress of each project. Brand managers can use the tool's dashboards to monitor progress and identify potential roadblocks or areas for improvement. Additionally, the tool's tracking and reporting features enable managers to generate reports, watch the team's progress, and evaluate performance over time.

Brand managers can utilize Wrike to receive real-time updates on project status, see who is working on what, and quickly flag where bottlenecks or delays are occurring. They can also create custom dashboards with key metrics for each project, such as completion rate, total time allotted, and budget information, so that everyone can view project progress in real time.

Tips for Implementing Wrike in Your Brand Management Team

If you're interested in implementing Wrike for your brand management team, there are a few things to keep in mind to ensure a smooth transition and easy adoption:

Customizing Wrike for Your Team's Needs

Take the time to customize Wrike for your team's unique needs, workflows, and processes. This will likely involve creating templates, custom fields, and workflows that are tailored to your specific projects.

Integrating Wrike with Other Tools and Platforms

Consider integrating Wrike with other tools and platforms with your existing tech stack, such as Slack, Google Drive, and Microsoft Teams. This will streamline collaboration and make it easier for team members to stay on the same page, even if they're working in different tools.

Training and Support for a Smooth Transition

Ensure that you provide adequate training and support to all team members so that they feel comfortable using Wrike and understand its features and capabilities. Providing sufficient training and support will allow for a smooth transition and minimal disruption to workflows and processes.

More brand management teams trust Wrike

Brand management teams that are looking to improve collaboration, increase productivity, and achieve better results can benefit greatly from using Wrike as a project management solution. By using our system, teams can streamline their workflows, improve communication, and gain better visibility into project status and progress. With our advanced features and ease of use, Wrike is an ideal solution for brands aspiring to create a consistent and effective brand identity. Your company can be well on its way to greater success and improved results.

Discover how teams use Wrike to deliver outstanding results. Test it yourself with a free trial of Wrike and experience the power of effective collaboration.

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Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

Wrike Team

Occasionally we write blog posts where multiple people contribute. Since our idea of having a gladiator arena where contributors would fight to the death to win total authorship wasn’t approved by HR, this was the compromise.

#Wrike Customers #Wrike Tips & Tricks

Wrike Tips 7 min read

Customer Spotlight: Educational Insights’ “How I Wrike” Story

Customers are at the heart of what we do at Wrike. Over the years, customers have provided feedback and valuable insights that have led to us releasing some of our best features to date. We love hearing their feedback and take every opportunity to highlight their experience and stories in case studies, testimonials, and our customer advocacy program Wrike Stars. Today we’re highlighting Kelly Recinos, Project Coordinator for the creative department at Educational Insights, a 60-year-old educational toy company based in Torrance, CA that produces learning toys, games, and educational materials. What department do you work in and how is your team structured? KR: I’m the Project Coordinator for the creative department. We recently went through a massive growth spurt, which inspired us to look closely at our processes as we brought in new talent. We had Wrike blueprints already created from the previous year's production cycles, so we dove right into process mode and built RACI charts for each type of asset we generate. We spoke with the stakeholders in every process and got their feedback. I then updated our request forms and blueprints to mirror more closely what actually happens during development. I use Responsible, Accountable, Consulted, and Informed custom fields in the blueprints to add the roles our stakeholders hold in each project. Since the infusion of new talent, we now have a brilliant copywriter and two widely skilled creative teams. Our digital team creates assets for marketing, social media, eCommerce, video, photography, and our website. Our print team designs packaging, guides, and products in tandem with the product development team along with catalogs and sales collateral of every type. Our Sr. Creative Director guides our brand strategy and ensures our design aligns with product positioning. What is your job function? Describe a typical workday using Wrike. KR: I usually start every morning with my Wrike inbox. Most of the messages roll in before 9 a.m. and after 2 p.m. Clearing the inbox first thing in the morning gives me a few hours to attend to other priorities. My inbox has three main priorities: Automated notifications: These alert the assignee (and me) of any potential risk. The triggers are tasks due in three days, approvals in review for three days, and anything overdue. New requests: We have a request form for each type of asset we create. I verify that we have the information needed to get to work right away. I either assign the tasks to the designers or hand them off to the design managers to alert them of anything new. Questions, comments, and general project management: After the first two priorities are addressed, I review all other messages that require my response or feedback so that work can continue moving forward. After clearing my inbox, then it’s meetings, non-Wrike communication, and general project management. I spend a little time each day reviewing allocation so we can reassign tasks if necessary. For that, we’ve just started using Wrike effort to track capacity in our teams. At the moment we estimate, but I expect to track real numbers by this time next year. Next, I check in with Wrike Stars to hear about updates and see what the black belts are up to. I get the best ideas from the workarounds and processes posted in Community. The rest of my time in Wrike is spent building or learning to refine tools and features. Try Wrike free Which Wrike features do you feel most comfortable using or most knowledgeable about? KR: I love a really robust automated request form! Anything that provides the information we need to get right to work without multiple rounds of clarifying questions — that’s my kind of feature. The project intake process is wonderful, but Wrike’s approval feature is what sold us on the platform four years ago. The ability to assign specific approvers to review a file with a deadline and notifications is helpful. An asynchronous review platform with tools to mark up the file and comments linked directly to the marks on the file? That’s a game-changer. The approval feature easily cuts 25% off the time it used to take us to review designs. Having all comments collected in iterative versions is the icing on the cake. In the last six months, I have become a huge fan of Spaces. Each department now has a dedicated Space for better access in finding their files. Users can now see specifically what they need to see and not an avalanche of all the projects and tasks of the last four years. Since Wrike is very robust and includes a ton of useful functionality, I always build a “How to Use Your Space” guide with screenshots showing their views and tools. What are 2-4 examples of processes you use Wrike to support? KR: Our new product design work is seasonal. We start working on the new product line in March for release in September. Late summer is extremely busy as we are finishing packaging and product and submitting every piece for approval. At Educational Insights, 95% of our approvals happen in Wrike, with the final sign-off meeting being face-to-face with the executive team. As we are finalizing the new product line, we are ramping up the marketing launch. Photography, video, eCommerce pages, website landing pages, GIFs, giveaways, every type of marketing asset, and thousands of words of marketing copy are captured and managed in Wrike. And that’s just the new product! The digital team is working on these marketing assets for our existing product year-round. Our OEM team creates “exclusive” versions of our products for big retailers. OEM projects have a concept phase and a design phase so they needed a Space due to their interrupted product cycle. We create concept artwork the sales team presents to buyers at big retail stores. The concept project sits until we hear from the buyer. If the project is picked up, the concept goes to development immediately. The OEM team Space has a calendar for meetings, reports, folders for each product phase, and their user guide. When we have a very big project outside of standard production, I create a Space for it, so it doesn’t get mixed into the standardized requests. So far this year, we’ve designed the interior of our new office, written an enormous brand book, and launched a robot pet (Meet PYXEL!) each with its own dedicated Wrike Space. This year we started with Wrike Analyze and I spend as much time as possible learning how business intelligence streamlines project management. Recently, I earned the Wrike Report Mastery Silver certification and build analytics boards of all sorts looking for the best visuals to illustrate the work we’re doing. Try Wrike free Which Wrike features or use cases do you want to learn more about? KR: Custom item types, in particular, because I use a recurring meeting template that creates three active tasks at a time. I created a meeting workflow and when I change the status to Next Meeting, a message is sent to the managers so they can add to the agenda. I’d like to create Custom item types for some of our quick-turnaround asset requests to make them simpler and differentiate them from other tasks. I need to see examples of ingenious Custom item type templates on their own, not just in Space templates. I also want to keep up the continued development in dashboards and analytics board widgets. I haven’t even started to use all the fantastic new updates added this month, but I will because creating clean, visual stories for my stakeholders is critical to my success. How do you Wrike? Want to join Wrike Stars or be featured in a customer spotlight story? Join our exclusive customer advocacy program that celebrates top supporters! Once you’re a member, you can earn points, badges, and rewards by completing fun activities, participating in the Wrike Community, and amplifying the Wrike brand.

Wrike Tips 7 min read

12 Ways to Use Wrike You Never Considered

Wrike is known for being one of the most flexible enterprise project management systems around — sometimes more flexible than we ourselves realize. Our customers are pretty creative with how they use Wrike, so we asked them to share their best tips and tricks. Check out the unique ways Wrikers are taking advantage of our tool, and you might just discover a new, implementable Wrike hack for your team. Notification Settings Tips 1. Get your Daily Digest at the END of the day "I changed my daily summary time from the beginning of the day (summarizing what happened yesterday) to 4:00 PM (summarizing what happened today). I feel like this gives me a better opportunity to re-align my next day for anything I missed in the toaster pop-ups or activity stream."— Brandy Roberts, Continental Kennel Club, Inc. 2. Only focus on completed work via Notification Settings "I have modified my notification settings so I only receive an email when someone completes a task, not every time they update it. It cuts down on email traffic, but let's me know the progress my staff is making on certain projects."— Bethany Taylor, Dakota Security Systems, Inc. Dashboard Widgets Tips 3. Give individual attention with person-centric Dashboard Widgets "The dashboard: all my team members' project work in ONE place. I have a widget for each of them. During individual status meetings I print their list, go over it, and update Wrike as necessary."— Paul Stefanski, Metro Transit, St. Louis, MO Folder Organization Tips 4. Transfer client information with Folder Info & Permissions "Use the "information" part of each folder for crucial details that the whole team might need, not just an explanation. On our team, each client has a folder, and we keep goals, objectives, key contacts, email addresses, phone numbers, addresses, etc. That way, if a client ever transfers to another team, it's only a matter of changing folder permissions."—Mark Curtis, ROI Revolution 5. Store email templates in a "Templates" Folder "Create macros when working with a support team. This ensures that each email to a customer is consistent and provides your branding."— Jared White, Contra Costa Association of Realtors 6. Separate client-appropriate information with Subfolders "For sharing outside of Wrike, use a subfolder in your project of high-level project tasks, with your date ranges. This will create clean Gantt charts and excel exports to be shared with others, while still allowing you to track the details separately."— Joe Kern Folder Privacy Tips 7. Stalk interesting tasks with Private Folders "If you are a project manager or client manager, I've found it very useful to create your own folder with permissions only for you that you call "Follow up" or "Watch". Then you include all tasks that you need to keep an eye on in that folder. It might for instance be tasks that you are not responsible for, but still need to keep an eye on. Then you can also easily add a widget for this folder on the Dashboard and you can stay updated on what's happening with those tasks as well. In the widget, don't forget to include all statuses, otherwise completed tasks will disappear."— Olle W. Strahle, Wolfgang strategic design agency 8. Respect sensitive HR issues with Private Folders "We share everything with everyone, in order to make sure the various projects are as transparent as possible. However, sometimes you just don't want people others to know what you're discussing, especially with sensitive HR issues. For this, we've recommended our employees use a private folder, and for each sensitive/private discussion creating a task within this folder, just shared with the people who need to be involved."— Name withheld, Environmental NGO 9. Sprint Folders save time spent on task management "We have started using 'Sprint' folders, a folder where tasks from our various projects are dropped to show what we are working on now. Works great when you aren't in a mode to assign and maintain dates for every task."— John Hansknecht, University of Detroit Jesuit Folder Tags Tips 10. Forget Folder organization and just use Tags "Once I realized that folders were like Tags on Evernote (or Gmail), the usefulness of having tasks in multiple folders expanded. Instead of having folders as the primary structure, now the tasks are the primary object, and I tag them with folders. We do a lot of task oriented bookkeeping work, and now I can have a task such as "2 items for bank reconciliation" tagged with the Client's job, the site visit, each person at the Client I need to meet with about it, and the work type. Following this, I use folders more liberally for events such as meetings. If I meet with someone about it, I can include the task in the meeting folder, then again later in a follow-up meeting folder. I can look back at that meeting folder next month and see what we talked about, and see the status of each tasks we discussed."— David Prins, Mindful Financial accounting services 11. Track the physical location of objects with Folder Tags "We started using Wrike for tracking Computer equipment. Create a differed task with title "Equipment ID - User's Name", the description has information on purchase date, special software, room located, links to drivers, etc. We then use folders to tag PC/Mac, Desktop/Laptop, Computer/Server/Printer, Department."— Justin Rentmeester, University of Wisconsin Apps & Integrations Tips 12. Wrike+Wufoo+Zapier = automation magic "I just started using Wufoo+Zapier to bring tasks into Wrike, and I have to say my life just got so much easier. My team supports about 30 clients, with between 5 and 10 project requests a day. With Wufoo+Zapier, I can automate a larger percentage of the reoccurring projects, without having to manually forward project emails. So happy!"— Joshua Van Horsen, Drury Hotels We hope you learned something interesting from some of our more unique use cases. If you have your own special way of using Wrike, share your story with us in the comments below. We'd love to hear how you use Wrike to suit your work style. Image Credit: Mary Margaret on Flickr. Some rights reserved. Changes made.

Project Management 10 min read

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How Brand Management Teams Can Leverage Wrike to Achieve Great Results