Suzanne Murphy
Suzanne is a former Content Marketing Manager of Wrike.
In the blink of an eye, Collaborate 2021 is over, and we’re reflecting on a dynamic event jam-packed with insightful keynotes, fascinating roundtable discussions, and engaging executive panels. We loved having you with us at the event, chatting with you at our virtual booths, and seeing your amazing selfies. Day two proved to be an exciting day, and we’re taking the time to reminisce on our favorite moments. How we can become collaborative powerhouses One of our favorite sessions of the entire event was from leadership expert Rob Cross on the different ways collaboration supports outstanding teams. With twenty years of research from over 300 organizations under his belt, we were all ears for Rob’s insight into what makes a team successful. We were surprised (and a little shocked) to see how and why teams are breaking down. With real-life examples of teams cracking under pressure, there was plenty of fascinating insight into how to avoid these common blockers in your own organization. How very different teams manage the creative process It was amazing to witness some of the best creative minds in the business — like Nickelodeon and Monumental Sports — share their perspectives on the complexities of today’s work environment and what the best in class are doing to accomplish more with less. Hosted by Esther Flammer, Wrike’s Head of Marketing at Citrix, these creative forces discussed everything from the biggest challenges of maintaining creativity and productivity in digital, remote, and hybrid environments to using technology to increase efficiencies and create work-life balance in the modern workplace. We don’t know about you, but this is one we’ll definitely be watching back. Bringing teams together with collaborative work management We loved hearing Sherrie Besecker, Digital Program Manager at Syneos Health, speak about how they bring together thousands of employees into one platform to connect, communicate, and work together in real time. With hundreds of hours of lost time saved every year, Sherrie showed us how her company uses collaborative work management to manage critical, sensitive, end-to-end workflows that guarantee a great outcome for both internal and external stakeholders. Welcoming you all to Collaborate Our favorite part of Collaborate 2021 was seeing all our attendees engaging with the platform, the sessions, and our virtual booths. You were the true highlight of the event! We can’t wait to bring you to our next work management conference (hopefully, in person!), but in the meantime, you’re welcome to watch Collaborate 2021 back with our on-demand sessions. Whether you were there in real time and want to re-watch something or you couldn’t make the live event, head here for access to Collaborate On-Demand. See you next year!
At last, the big event is in full swing! We finally opened the virtual Collaborate doors today to thousands of work management enthusiasts for an exciting first day. We welcomed attendees to our digital conference platform, where they could join our mainstage sessions, visit virtual booths, hop into breakout sessions, attend tailored roundtable discussions, and of course, take selfies in our virtual photo booth. While we prepare for day two, we’re taking a quick breather and reflecting on our favorite parts of day one of Collaborate. The four “shocks" reshaping the future of work Everyone’s talking about the future of work, digital transformation, and reshaping the modern workplace. But what does all this mean in practice? We’re one step closer to understanding what continuous reinvention means after guest speaker J.P. Gownder’s fascinating talk on using research to predict the future of work. As Vice President and Principal Analyst at Forrester, it’s safe to say that Gownder knows a thing or two about what’s going on in the workplace. He identified the four shocks influencing the workplace (systemic risk, automation, workforce data, and employee power) and how companies can mitigate threats and utilize opportunities. How Walmart Canada gets things done Nothing is more impressive than witnessing teams overhaul their operations to become lean, agile operational machines. And that’s precisely what Francis Lalonde, VP of Transportation at Walmart Canada, demonstrated during an engaging executive panel featuring Karina Fernandez, Chief Information Officer of the American Society of Hematology (ASH), and Amir Younes, Vice President of Client Success, Wrike, a Citrix company. We learned how Walmart Canada uses collaborative work management to strip complexity and set new standards for operations, collaboration, and communication for the entire North American transportation business. One thing for sure, we can all take a page out of their book! Tackling the “dark matter” of work We're not making an obscure sci-fi reference here, we promise. We’re talking about the exciting opening keynote from Andrew Filev, SVP and Wrike GM at Citrix, on the “dark matter” of work — a fitting metaphor for illustrating the newfound complexity of the modern workplace. Andrew says during his session that: “The European Council for Nuclear Research believes that we only see about 5% of all matter in the universe. Yet, the other 95% still exerts its gravitational force on the universe.” “I draw this parallel for our modern work environments. Most of the information related to work travels outside of the visible space of our system of records and instead lives in the dark matter of instant messages and video calls. This makes work difficult to deliver, and even harder to predict and scale.” Andrew discusses how teams can tackle this “dark matter” and implement systems to bring all work into the light. Let’s just say we’re on board! Innovations in work management There’s never been a better time for organizations to adopt new technologies and cloud platforms to support hybrid workforces. On day one of Collaborate, our Wrike product leader Alexey Korotich presented on the myriad of exciting new features and innovations in the work management space. Our favorite launch might be Wrike for Goal Management, specifically designed to enhance visibility for hybrid and distributed teams. Head over to our Collaborate product announcement blog to learn about the exciting innovations and features announced at this year’s event. Showcasing something for everyone While we loved the mainstage presentations, it was great to see attendees jump into our breakout sessions and roundtable discussions, each tailored to different industries from marketing and creatives to IT, professional services, and healthcare. We can’t wait to bring you even more exciting content on day two.
We’re all searching for meaning and structure amidst the chaos of the new era of work. That’s why, at Wrike Collaborate 2021, our lineup of incredible speakers will focus on dismantling the complexities of the modern workplace, providing insight into how companies are resolving these issues in real time. Here’s a sneak peek into three exciting sessions at Collaborate 2021. The “dark matter’ of work and how to tackle it In his opening keynote, Andrew Filev, SVP and Wrike GM at Citrix will explore the “dark matter” of work, which he describes as the perfect metaphor for illustrating the newfound complexity of the modern workplace. “The European Council for Nuclear Research believes that we only see about 5% of all matter in the universe. Yet, the other 95% still exerts its gravitational force on the universe,” says Andrew. “I draw this parallel for our modern work environments. Most of the information related to work travels outside of the visible space of our system of records and instead lives in the dark matter of instant messages and video calls. This makes work difficult to deliver, and even harder to predict and scale.” Join Andrew’s insightful session on Day 1 at Collaborate for more insight into tackling the “dark matter” of work and implementing systems to bring all work into the light. Secure your space now Essential transformations needed to succeed in a complex digital workplace Walk away with shared learnings and insights about how to adapt your approach to managing work in an increasingly complex digital environment. Mark Silvanovich, Director of Operational Excellence at Ostara; Brian Gotti, Program Manager of Marketing Operations at Geotab, and Brandi Suttles, IT Project Manager at the American Society of Hematology, will reflect on their past and current experiences, including: How digital transformation is impacting every industry and why innovating new processes is key to staying ahead of the curve Future predictions and plans being made now to prepare for challenges on the horizon How to address growing employee burnout, productivity issues, and communication breakdown Features to drive collaboration and productivity in a new era of work Discover what makes a collaborative work management system essential for teams in the modern workplace with insight into the unique feature updates in Wrike, as outlined in our upcoming product keynote at Collaborate. “With these new updates, we’re simplifying the conceptual model of our platform and making it even more effortless for organizations to deploy,” says Alexey Korotich, VP of Wrike Product, Citrix. “As companies look to the next phase in their digital transformation journey, they must seek out strategic, long-term partners that will improve their employee experience and drive their business forward. They’ll find that in Wrike. Whether you’re a startup launching into hyper-growth mode or an enterprise organization with thousands of complex workflows to manage, Wrike possesses the unique ability to orchestrate your work with ease.” Secure your place now Building the Workplace of Tomorrow at Collaborate 2021 Presenters and attendees at Collaborate 2021 will explore the big topics surrounding collaborative work management in a hybrid world and how we can move Forward Together. So far, the lineup includes: An exclusive executive panel featuring SVP and Wrike GM, Citrix, Andrew Filev, and senior execs from Microsoft Teams and Miro on technology transformations in the modern workplace Exclusive sessions from featured guests Oracle, Forrester, Nickelodeon, Verint, Walmart Canada, Nielsen Media, CHOMPS, The Ottawa Hospital Foundation, Arizona State University, Syneos Health, Citrix, and more Breakout sessions on the strategies and use cases that will enable teams to thrive in 2021 and beyond A best-in-class virtual conference experience, including virtual booths, spot prizes, raffles, and interactive entertainment Register for Collaborate 2021 now
We’re in a period of transformation. Business leaders, managers, and teams are exploring what it means to be collaborative, digital, and agile in an evolving era of work. Whether you’re a one-person team or a global enterprise, we welcome you to join us in October and learn how to build a resilient, inclusive workplace that focuses on driving efficiency, productivity, and satisfaction in a new period of work. At Collaborate 2021, we’re featuring exciting keynote speakers, renowned industry analysts, and thought leaders from various fields to discuss how to achieve business goals, reduce burnout, and enable teams to do the best work of their lives in the new hybrid work environment. Just in case you’re not yet convinced, here are three reasons why you need to secure your spot for Collaborate 2021: 1: Attend exciting sessions with renowned industry leaders This year, Collaborate is dedicated to supporting teams with practical advice and resources on building a comprehensive digital workplace that empowers teams to be collaborative, engaged, and productive no matter where they work. At Collaborate, you’ll have access to exclusive sessions from industry leaders on how the most prominent companies are transforming their workforces to work as one, including: A presentation from Rob Cross, founder and research director of the Connected Commons and expert in work performance and agility, on how shifts to modern collaboration have disrupted your organization and, most importantly, how to get back on track. A keynote session by J.P. Gownder, Forrester Vice President and Principal Analyst, discussing the radical changes to work over the past few years, the challenges that accompany them, and the role of new technology in building a better workplace for the future. Executive sessions featuring senior executives from leading companies like Walmart, Oracle, and Sony Playstation, discussing how to succeed in the era of hybrid work and the technical tools and workflows required for success. 2. Get briefed on the latest advancements in work management You’ll get a thorough insight into the latest technological advances in the collaborative work management space and how you can utilize these opportunities to harness the power of your organization and prepare the workforce for the future. Our visionary product leader, Alexey Korotich, will walk you through all the innovation and updates available in the Wrike platform, providing a comprehensive look at what we’ve got right around the corner, as well as a glimpse into Wrike’s long-term product roadmap. We’ll share exclusive customer feature presentations on their Wrike experience and how to establish value and achieve success with a work management platform. You’ll also hear about the latest advancements in AI, automation, and cloud collaborative work management technologies that make it possible for any organization to thrive, no matter how complex and dispersed. 3. Witness the vision of Wrike and Citrix: Moving Forward Together As Wrike is now part of the Citrix family, we’ll showcase our shared vision for the future of work at Collaborate 2021. This is a chance to see both Citrix and Wrike executives on stage and get an inside perspective on why and how we’re working together and what it means for our customers and partners as we work as one to bring teams Forward Together. REGISTER NOW Join us October 19-20 at Collaborate 2021 and come together with visionaries in the work management space to get inspired about the future of work at your organization. All this and more to look forward to at Collaborate 2021: How the biggest companies are transforming their workforces to work as one to accomplish more, with ease Leverage industry data and insight surrounding work complexity, the future of collaboration, employee retention, and satisfaction, burnout reduction Candid stories about how companies have flipped their collaborative work management strategies to realize hours saved in meetings and recapture lost productivity Connect with other line-of-business leaders and Wrike community members Return to your desk with new knowledge and learnings that will help you power your team and build networks for the future Opportunities to join the event and earn the chance to win some fantastic prizes, including an Apple iPad, Apple Airpods, Oculus Quest, Nintendo Switch, Beats by Dre headphones, gift cards, and more
