It’s challenging to justify significant spend and effort without showing results. Unfortunately, this is a common pain point for marketing teams.
For all aspects of marketing to run smoothly and in a cost-effective manner, you need to be able to assess the effort with the outcome, from team utilization right through to results. Otherwise, productivity will slip and it will become harder to justify the spend required for marketing success.
Marketers aren’t unfamiliar with these challenges which have been made all the more difficult in light of curveballs thrown by 2020. Regarding processes, marketing teams are overwhelmed with disparate systems and need better collaboration tools. And when it comes to outcomes, C-level marketers struggle to prove marketing value and ROI against broader business objectives.
Within this complicated environment, Wrike has developed a solution for marketing teams to overcome these common challenges. Wrike’s powerful work management platform enables teams to streamline workflows, overhaul creative processes, and assign resources for upcoming campaigns. With Wrike for Marketers Performance, this effort to enhance team productivity is matched by the ability to leverage the full power of data to monitor and improve on marketing activities.
Wrike is the first collaborative work management platform optimizing digital marketing investment by connecting effort with results.
What is Wrike for Marketers Performance, and why do you need it?
Companies are spending millions on digital marketing across many channels, and there are often sprawling teams in place to manage activities. To succeed in this environment, teams require instant access to creative assets, progress, and campaign insights. With thousands of ad, email, and social platforms, performance is siloed, and insight is elusive.
However, digital marketing is continuously shifting. It takes 200 milliseconds for an ad auction to complete, and billions of these auctions occur every hour. Therefore, operating in time frames of weeks or months isn’t sustainable for marketing teams.
Wrike for Marketers Performance takes Wrike for Marketers to the next level by incorporating powerful reporting and analytics. We’ve combined the power of our work management platform with essential functions for marketing teams: providing a single source of truth for data and the ability to improve marketing efforts through actionable analytics.
Let’s go ahead and break down these elements of functionality.
Consolidate data into one space
Did you know that the most popular ad platforms account for 80% of marketing spend? With thousands of ad platforms in the market, marketing teams need verified marketing data to track progress and optimize ROI.
Wrike is the only work management platform that efficiently consolidates and normalizes campaign KPIs from 50 popular advertising and marketing platforms. Even non-technical marketers and executives can quickly assess and interpret invaluable insights. You don’t need to tap into valuable tech time or wait weeks for data analysts to sift through data that rapidly becomes obsolete.
A few simple steps can connect Wrike to insights across your martech, adtech, social, and marketing automation platforms. By combining the data of all active campaigns in real time, marketers have access to unified, up-to-date insight. Teams can collaborate, coordinate, and oversee the performance of all campaigns. With access to valuable data, teams can measure and grow campaigns with an increased focus on performance.
Get better analytics
Wrike for Marketers Performance enables easy access to performance metrics, right where work happens. With data and insight in one place, and the ability to differentiate metrics vs analytics, it’s never been easier to access marketing performance across all channels.
As campaigns launch, performance metrics automatically aggregate within Wrike’s interface. Managers can toggle between each asset performance, including individual ads, ad groups, and channels. This access to layered analytics gives teams the transparency they need to optimize results.
All data is digestible for marketers, and it’s easy to see exactly which campaign and creative is achieving results.
Make better decisions on marketing efforts
Wrike for Marketers Performance is for results-driven marketers who need to demonstrate their marketing ROI.
By embedding engagement and conversion metrics into a singular platform, teams can quickly identify underperforming campaigns and utilize this data to leverage their martech stack to optimize cross-channel performance. Teams can quickly execute on market feedback with unified data on in-flight campaigns.
Performance dashboards provide insight into cross-channel campaigns and a real-time assessment of their health. This visibility into full-funnel spend and performance across all channels means teams can invest in initiatives that drive the most impact while also identifying problem areas. What marketing leader wouldn’t want to improve marketing results with a relentless focus on the channels and ads that perform best?
Not only will teams have access to analytics, but managers will have ready-made, holistic reports on hand to share across the organization. And these benefits trickle upward. For example, marketing leaders are equipped with the data they need to make essential decisions on strategy and share those insights at an executive level. This is essential to keeping everyone on the same page and underscoring the value of marketing initiatives.
Enhance processes through effective work management
Wrike for Marketers Performance gives users access to our collaborative work management platform’s full suite of features. Users can streamline workflows by managing folders, projects, and individual tasks within one space.
Capacity planning and resource management will transform how tasks are delegated and ensure full visibility on all projects. Our proofing feature enables managers to instantly review documents, make changes, or approve assets within one platform. For creatives, they can upload assets to Wrike without even leaving their creative software with Adobe integration.
But what happens once an asset is approved? Our publishing tool will enable you and your creative team to instantly add approved or updated assets to your digital asset management (DAM), all within our singular platform. You’ll never have to worry about finding old assets or making sure you’re using the latest version again.
How do I sign up?
Wrike for Marketers Performance is a unique and comprehensive solution for marketing teams. We’re no longer just optimizing better processes and collaboration for your team; we’re dedicated to ensuring you’re capturing results with impactful reports and unified analytics.
Teams already using Wrike for Marketers can talk to their account managers or contact us to upgrade to Wrike for Marketing Performance. For new customers, feel free to get in touch, schedule a demo, or jump right in with a free trial and see how Wrike can foster better collaboration and results for your marketing team.