Every month it seems like there are new marketing tools being introduced and new trends to stay on top of. But in the constant mad hunt for what's cool and trending (the legacy of all social media), marketers sometimes forget to revisit relevant lessons from classic marketing books.
This is just one reason why we've started a weekly book review that aims to revisit popular books on marketing, productivity, and management in general. Not what's hot on the bestseller list right now, but what's still relevant years later and more importantly, why. Below, we've put together a roundup of the last few marketing book reviews on the Wrike blog:
Jules Marcoux's 2015 book is a step-by-step guide to marketing and selling anything — from your personal brand to your company's SaaS offering. Forget concepts and theories. This blueprint is all about taking action in concrete, doable steps.
Al Ries and Jack Trout's 1994 book distills marketing best practices into 22 innovative rules that can help any business succeed in a global marketplace. Their idea is simple: if physical objects are governed by the laws of physics, why can't marketing have its own laws? They outline 22 simple rules, for example: the Law of Leadership (better to be first than best), or the Law of Focus (focus on only one aspect of the business).
Nir Eyal's 2014 book is not so much on marketing as it is on product design. But it shares crucial lessons on creating "sticky" products that customers want to interact with all the time. The idea is to build and market a product that becomes a habit in the customer's routine.
Seth Godin's 2003 book (updated in 2009) has a very simple premise: in order to succeed in an arena that's filled with competitors, you have to stand out. Differentiating yourself from the crowd then becomes the aim of your marketing campaigns.
Stephen Covey's 1989 book on productivity and effectivity is a classic and bestseller in the best sense. It lays out 7 personal habits that can lead to success in marketing — or in whatever field you're in. For example: put first things first, think win-win in any situation you're in, begin with the end in mind, and more.
Once you've revisited these five classics, you might want to look at a few other book roundups we've put together here. Happy reading!