Launching a new product is a huge undertaking, with the future of the business often riding on its success. You need every team pulling together to coordinate efforts and prevent costly mistakes. Efficient collaboration is essential, especially between two key teams: developers and marketing. Developers to listen to customer feedback and build the ideal solution, and marketers to speak to customer needs and capture their interest.
Yet getting these two very different teams on the same page can be extremely difficult. They have different processes, priorities, and oftentimes, communication preferences. And if these departments aren’t in the same office, things only get more complicated.
Enter Wrike’s project management tool.
Breaking Down Barriers Between Teams
With a major product launch on the horizon, marketers and developers are both hard at work. The development team is putting in overtime building features, testing code, and squashing bugs, and marketing is tirelessly preparing campaign materials and ensuring they have an accurate, up-to-date picture of the end product. Both teams are sending a volley of emails and files back and forth, and attending a slew of meetings to share status updates that are often out of date as soon as the meeting ends. It’s inefficient, important emails are easily buried, and teams waste time working with outdated information until the next status meeting.
Instead of scrambling to stay up to speed, give your marketing and development teams a shared, real-time workspace where they can collaborate without so much time and effort. With Wrike, each team can see what their colleagues are doing and where in the process they are without sending emails or attending time-consuming meetings. Everyone has access to the information, resources, and people they need in one spot, so nothing stands in the way of the best possible product launch.
4 Ways to Get Your Team on the Same Page
1. Shared Custom Dashboards
Keep Teams Connected with Wrike