How Operational Inefficiencies Result In Employee Burnout (UK Survey)
The results from our latest survey across Europe shows that 33% of UK workers have gone as far as looking for a new job due to frustrations around operational inefficiency. We talked to 3,000 workers from across the UK, France, and Germany. The findings highlight frustrations over inefficiencies at work and the worrying impact this is having on how engaged, productive, and happy employees are in their roles. We conducted the Wrike Digital Work Report 2018 to better understand the knock-on effect of operational inefficiencies on workers, and ultimately businesses. Nearly a third (29%) of UK workers say that they have become disengaged due to inefficiencies at work. Of those who were feeling most stressed, 66% said that over the last two years they’ve seen increased expectations around the speed at which they must deliver work. Added to that, 59% of all UK workers said that their workload has gone up since 2016, with a negative impact on stress levels (69% said it had increased). With an ever-increasing workload and a seemingly endless desire to have work completed ‘yesterday,’ here are the reasons UK workers are citing for their frustrations: No clear direction on projects or tasks (31%) Using slow or outdated technology (38%) The company’s way of working demonstrates outdated thinking (39%) New processes and changes to processes spark anxiety (34%) For those who are already stressed, lengthy approval cycles are adding to the frustration (45%) In addition to these functional frustrations, 50% of the most stressed UK workers said that they felt undervalued by their boss, despite the fact that 67% of them are doing more hours in the office, 46% are working more on weekends, and 56% are taking fewer breaks. 47% of the most stressed respondents believed, given the opportunity, they could do a better job than their managers. Demands on businesses to offer top-rate services or products, personalised to individual requirements, and delivered in real time are the reality of today’s business environment. It’s down to leadership within companies to figure out how to keep up with these demands without burning their employees out. Of UK workers who’ve admitted to looking for another job, 81% also experienced rising stress levels (this figure was 77% in France and 76% in Germany), suggesting there is clearly an emerging issue that needs to be addressed immediately. So, if you’re aware that your team is super stressed, maybe the starting point is to look at ways to genuinely help them be more efficient – simplifying approval processes, using the latest technology and ensuring they have crystal clear direction. Share this infographic with your colleagues on social media, or post it on your site using this embed code:
State of Marketing Operations and MarTech in 2015
The marketing technology and marketing operations landscapes are shifting rapidly, as marketing departments adapt to an increasingly digital world and tech-savvy consumers. Find out the current trends, strategies, and common practices for many marketing ops and martech professionals with this collection of current statistics, to help you build your martech stack. 1. Marketing Operations Statistics 64% of marketing operations teams have 10 or fewer members. (Source: Mo-cca.com) 83% of marketing ops teams report to the most senior marketing leader (CMO). (Source: Mo-cca.com) Most-Desirable Skills in Marketing Ops Professionals: -General marketing skills -Analytics skills -Project management skills -IT skills -Change management skills -Lead management experience(Source: Mo-cca.com) 91% of B2B marketers use content marketing, but only 36% believe they're effective at it. (Source: Webbiquity) 73% of B2B marketers use video in their content marketing. (Source: Business2Community) SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. (Source: Hubspot) Search Engine Marketing will continue to get the largest share of resources, at 14% of total marketing budgets. 10% of the budget will go to online display advertising, like banner ads and re-marketing/re-targeting campaigns. (Source: Business2Community) 60% of B2B marketers measure success by web traffic rather than sales lead quality or social media sharing. (Source: Business2Community) Many marketing organizations say managing data is their biggest challenge: data storage (36%), data quality (23%), and making data actionable (15%). (Source: The Wise Marketer) 84% of top-performing companies are currently using or plan to start using marketing automation by 2015. (Source: Business2Community) Yet only 5% of all marketers are currently using a full-featured marketing automation solution. (Source: Hubspot) Of companies using marketing automation and ROI metrics, 69% report an increase in total marketing revenue contribution. (Source: CMO.com) 2. Marketing Technology Statistics Scott Brinker's 2015 marketing technology landscape includes 1,876 companies in 43 categories. The landscape has seen year-over-year growth of 170%. (Source: Radius.com) 65% of marketing executives plan to spend more money on marketing technology in the coming year, including 28% who plan to increase spending by more than 25%. (Source: Conductor) 51% of marketing execs say that their marketing technologies are only loosely integrated or not at all. (Source: Signal.co) 76% of marketers say that analyzing performance data has made either "more" or "much more" of an impact on their decision making. (Source: Chiefmartec.com) Only 7% of those in a martech role have "marketing technologist" in their title. Marketing, business, and technology titles dominate. (Source: Chiefmartec.com) 43% of marketing technologists come from a technical/programming background. 33% come from a marketing/communications background. (Source: Chiefmartec.com) Top 5 Skills for Future Marketing Success: 1. Marketing Strategy and Positioning 62% 2. Target Market Identification 44% 3. Web design (including responsive and adaptive) 43% 4. CRM systems and platforms 43% 5. Ability to persuade and negotiate 42%(Source: Chiefmartec.com) Want to Learn More About MarTech? Check out our guide to the top martech conferences and events in 2015 & 2016.