As a marketer, it's your responsibility to send the right people to your sales team and "lego" of the bad ones. You must learn as much as possible about your audience, so you can connect to people's needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky; the required market research is time-consuming and painful to maintain.
Use our five tips to help you easily build ideal buyer personas, so you can make sure your marketing materials attra...
When studying project management, you've probably come across lots of tools and tips that you've wanted to try out, only to forget them a few weeks later.
If you’re wrapped up in practicing the big-picture principles of project management, it’s easy to forget the little details that make the best project managers worth emulating.
This article and infographic lists 10 project management best practices that are often forgotten. Every time a new project starts, review this list to make sure...
Meetings. Emails. Reports. Deadlines.
If you're staring down a mile-long to-do list and thinking, "I don't want to do any of this. I wonder what's new on social media?" — then keep reading.
With so many demands on your time and attention, what wouldn't you do for a few extra hours each day? But before you go buying tomato timers and shiny new productivity apps, know this: getting more done doesn't require complicated habits. The secrets to greater productivity are surprisingly simple. ...
Conflict is a reality of the working world. You deal with different people every day, people with varying perspectives, opinions, and convictions. When contrasting opinions and dynamic personalities collide, expect conflict and disagreements.
As with anything in a professional setting, a little politeness goes a long way to help diffuse the situation.
But you also need to realize that there are ways to approach a conflict that can still help you reach your desired outcome.
Blogging may seem like one of the easier ways to market your product or your service, but if you’ve ever found yourself staring down a blank page, you know it’s not as simple as it looks. There are many factors that go into a successful post, from length, imagery, subheads, social sharing messages, and much more.
Whether you need help getting started with this special type of content marketing, or just want an easy way to keep track of blogging best practices, iSpionage has the perfect c...
By 2019, the Internet of Things (IoT) industry will be more than double the size of the smartphone, PC, tablet, connected car, and wearable markets—combined. It’s predicted to become the largest device market in the world, adding $1.7 trillion in value to the global economy in the next two years. But what does this up-and-coming industry mean for your organization's future?
Internet of Things technologies will lead to a slew of innovations that will have a significant effect on businesses...
We're obsessed with finding productivity tips because we all want to work smarter instead of longer. But sometimes in the search for tactics, we opt for the complex and ignore the most sensible advice in front of us. Namely, sleep!
And no, we don't mean sleeping on the job, or napping in one of those tres chic napping pods. We mean planning your day so you get a good night's sleep and aren't running on empty during the work day. Sleep affects productivity directly. The more sleep you get,...
Did you know that the term "deadline' hails from 19th century civil war prisons in the U.S.? It was originally used to describe a physical perimeter beyond which prisoners were not allowed to go. And if they did... they would be shot. That, dear friends, may just explain our mortal terror when faced with deadlines today.
To say that deadlines cause stress is an understatement. Some people say the stress that deadlines give them makes them more productive, and can perform much better w...
You might want to sit down for this... or better yet, stand! A recent medical journal study revealed that people who sit for most of their day are 54% more likely to die of a heart attack. In the age of 60-hour workweeks, mesmerizing computer screens, and binge-worthy Netflix shows, it's important that we take into account how much we're sitting each day — and how it's affecting us.
The good news is, most people are aware of the effects of sitting all day. More and more "sitters" are...
If you're job hunting in this hiring climate, I do not envy you. It's difficult enough finding openings on job boards or sending feelers out through your network, but then there's also the need to update your resume with every pertinent detail that may help you find a new gig.
Which just brings up the question: what skills do you feature in your resume for maximum results? And what do you leave out? The infographic below lists five universally desired career skills and how you should pla...