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All articles for: “entrepreneurs”

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The Definitive Experiential Marketing Guide
Marketing 10 min read

The Definitive Experiential Marketing Guide

Experiential marketing is a great way to delight customers while achieving your brand’s marketing goals. Read on for experiential marketing examples and strategies.

A Cure for Procrastination—Don't Wait! (Work Management Roundup)
Productivity 3 min read

A Cure for Procrastination—Don't Wait! (Work Management Roundup)

It's Friday! Time for the weekly Work Management Roundup, where we pull together recently published articles on productivity, work, and killer strategies to level up your awesomeness. Without further ado, here are this week's suggestions: Tutorials You Need to Read How to Cure Procrastination by Harnessing Temptations (Fast Company): By bundling an indulgent behavior with

26 Best Crowdfunding Sites by Niche
Leadership 10 min read

26 Best Crowdfunding Sites by Niche

The crowdfunding landscape has gotten pretty, well, crowded. It's not just Kickstarter anymore —when entrepreneurs and artists want to take their projects to the masses, they've got dozens of platforms to choose from. How can you tell which one suits your project best? We've broken down the best crowdfunding sites by industry and project type, and collected

The Essential Guide to Financing For Startups
Leadership 10 min read

The Essential Guide to Financing For Startups

Startup businesses need adequate funding to support operations. But there are a lot of myths around financing for startups that make the process more complex and prolonged than it needs to be.  For example, while most entrepreneurs assume venture capital will be their primary source of funding, only 6% of all startups actually receive anything from

Are You a Purple Cow? Find Out Why it Matters (Book Review)
Marketing 5 min read

Are You a Purple Cow? Find Out Why it Matters (Book Review)

This is the secret to successful marketing strategies, according to best-selling author Seth Godin. Marketing works to generate interest and be remembered. Run-of-the-mill tactics simply won't cut it in this endeavor. Companies must be a purple cow, able to make folks do a double take and rise ahead of competitors.

The Importance of Corporate Branding
Marketing 7 min read

The Importance of Corporate Branding

What is a good corporate branding strategy and how can rebranding impact your business? Learn about Wrike’s rebrand and how to get started on yours today.

Anatomy of a Tech Startup Team (Infographic)
Collaboration 3 min read

Anatomy of a Tech Startup Team (Infographic)

There is no such thing as a one-size-fits-all blueprint for a successful tech startup team. As most founders are well aware, good hiring is a lot more complicated than simply plugging people into a cookie cutter org chart. But blindly guessing which positions you need isn't exactly a stellar hiring strategy, either. Having a general

How to Create a Lean Canvas Model (Template)
Leadership 10 min read

How to Create a Lean Canvas Model (Template)

According to the Harvard Business Review, many startups fail because they waste resources building the wrong product and neglecting customer research. This is typically the result of a lack of proper problem understanding at the start. That’s where the lean canvas model comes in.  Traditionally, business plans are long documents that take weeks (or more) to

Should Founders Be More Transparent? (Work Management Roundup)
Leadership 3 min read

Should Founders Be More Transparent? (Work Management Roundup)

Welcome back to the weekly Work Management Roundup, where we collect and curate the week's best reads in productivity, management, and work. This week, we lead off with an interesting story about one founder's risky move in the face of a potential acquisition. He made his acquisition process public and shared crucial lessons that other entrepreneurs can now benefit from. But it was a risk. Is this kind of transparency worth it? You be the judge.

What Are The Most Outrageous Startup Perks?
Marketing 3 min read

What Are The Most Outrageous Startup Perks?

Catered meals, in-office massages, free afternoon yoga classes... Cushy employee perks are a famous part of startup culture, especially in the tech industry of Silicon Valley.  If you're a founder looking to hire your first employees (or you're just curious about how other organizations create and sustain a unique company culture) check out the latest chatter

Startup Launch Checklist: 22 Steps to Success (Infographic)
Leadership 3 min read

Startup Launch Checklist: 22 Steps to Success (Infographic)

  Starting a business is an exciting idea, but pretty daunting when it comes down to logistics. If you're stumped on where to start when it comes to launching your startup, check out our latest infographic for a step-by-step roadmap on how to go from concept to thriving business. Share this infographic with fellow founders with this

31 Quotes About Launching a Startup (Infographic)
Leadership 3 min read

31 Quotes About Launching a Startup (Infographic)

Launching a startup is no walk in the park. Once you decide to follow your dreams, it's a long marathon to success. Luckily, you're not the first person to take on the challenge. Read these inspirational quotes from well-known founders and CEOs for actionable startup launch advice. They cover everything from finding your niche to the