Facebook, Amazon, Gmail, Spotify, Netflix... what do they all have in common? They all have us hooked on their products. They found a way to wiggle their product into our routines, and as a result, we've formed a habit dependent on their product that we simply can't break. What is so gut-wrenchingly addictive about these products and why can't we seem to shake the obsession?
We were able to speak with entrepreneur and investor, Nir Eyal, about his recent book Hooked: How to Build Habit Forming Products, focusing on his acclaimed "Hook Model," and the secret to obtaining loyal customers. According to Nir, building a "hook" or a habit has nothing to do with being the best product out there.
Nir defines the "Hook Model" as consisting of these four steps:
Trigger
Action
Reward
Investment
These steps define the various ways we engage with a product; whether it be reading their content and perceiving them as subject experts, or just feeling so comfortable using the product that you don't want to bother learning how to use a new one.
Are you hooked on a product or service? Let us know in the comments what products have managed to hook you!
There's no magic wand you can wave that will transform your team into the Avengers....
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