Interview with Nir Eyal: How to Get Your Customers "Hooked"

Facebook, Amazon, Gmail, Spotify, Netflix... what do they all have in common? They all have us hooked on their products. They found a way to wiggle their product into our routines, and as a result, we've formed a habit dependent on their product that we simply can't break. What is so gut-wrenchingly addictive about these products and why can't we seem to shake the obsession? We were able to speak with entrepreneur and investor, Nir Eyal, about his recent book Hooked: How to Build Habit Forming Products, focusing on his acclaimed "Hook Model," and the secret to obtaining loyal customers. According to Nir, building a "hook" or a habit has nothing to do with being the best product out there.

"Engaging products don’t happen by mistake. Facebook, Twitter, Snapchat know this." —@NirEyal

A few things you'll learn as you watch the video:

• Why he wrote Hooked
• What the Hook Model entails, and how it will help you understand your customers better
• Why going "viral" isn't always the goal
• How to create a habit out of a non-habit forming product
• What trends are up-and-coming that people aren't paying enough attention to

Watch the full interview below! Tweet this! "It's the product that has the "mind monopoly" that succeeds." —@NirEyal Nir defines the "Hook Model" as consisting of these four steps:

1. Trigger
2. Action
3. Reward
4. Investment

These steps define the various ways we engage with a product; whether it be reading their content and perceiving them as subject experts, or just feeling so comfortable using the product that you don't want to bother learning how to use a new one. Are you hooked on a product or service? Let us know in the comments what products have managed to hook you!