Facebook, Amazon, Gmail, Spotify, Netflix... what do they all have in common? They all have us hookedon their products. They found a way to wiggle their product into our routines, and as a result, we've formed a habit dependent on their product that we simply can't break. What is so gut-wrenchingly addictive about these products and why can't we seem to shake the obsession? We were able to speak with entrepreneur and investor, Nir Eyal, about his recent book Hooked: How to Build Habit Forming Products, focusing on his acclaimed "Hook Model," and the secret to obtaining loyal customers. According to Nir, building a "hook" or a habit has nothing to do with being the best product out there.
"Engaging products don’t happen by mistake. Facebook, Twitter, Snapchat know this." —@NirEyal
A few things you'll learn as you watch the video:
  • Why he wrote Hooked
  • What the Hook Model entails, and how it will help you understand your customers better
  • Why going "viral" isn't always the goal
  • How to create a habit out of a non-habit forming product
  • What trends are up-and-coming that people aren't paying enough attention to
Watch the full interview below!
Tweet this! "It's the product that has the "mind monopoly" that succeeds." —@NirEyal
Nir defines the "Hook Model" as consisting of these four steps:
  1. Trigger
  2. Action
  3. Reward
  4. Investment
These steps define the various ways we engage with a product; whether it be reading their content and perceiving them as subject experts, or just feeling so comfortable using the product that you don't want to bother learning how to use a new one. Are you hooked on a product or service? Let us know in the comments what products have managed to hook you!