The Guide to MarTech Today (Infographic)

What is MarTech? What is there to know about the industry? And why should you care?

MarTech (short for marketing technology) refers to marketing initiatives that use new technologies to power their campaigns and efforts. It is a fast-growing industry, expected to hit a worldwide spend of $22.6 BILLION in 2015, with upward growth projected over the coming years.

Marketers not paying attention to MarTech will soon find themselves behind the times. Because every new tool that arrives on the scene changes and influences the way marketers work with, and speak to, our customers.

Learn more and explore the wild world of MarTech with us in the infographic below. It's full of the most recent stats and figures that are relevant for marketers across the globe discovering what is MarTech for the first time:

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What You Can Learn About MarTech Doesn't End Here

If you're ready to dive further into the expanding world of MarTech, check out the list of upcoming MarTech conferences in 2015 and 2016.

Share your knowledge about MarTech with our readers in the comments below, or drop links to more interesting MarTech stats you've read.

Marketing 3 min read

State of Marketing Operations and MarTech in 2015

The marketing technology and marketing operations landscapes are shifting rapidly, as marketing departments adapt to an increasingly digital world and tech-savvy consumers. Find out the current trends, strategies, and common practices for many marketing ops and martech professionals with this collection of current statistics, to help you build your martech stack. 1. Marketing Operations Statistics 64% of marketing operations teams have 10 or fewer members. (Source: Mo-cca.com) 83% of marketing ops teams report to the most senior marketing leader (CMO). (Source: Mo-cca.com) Most-Desirable Skills in Marketing Ops Professionals: -General marketing skills -Analytics skills -Project management skills -IT skills -Change management skills -Lead management experience(Source: Mo-cca.com) 91% of B2B marketers use content marketing, but only 36% believe they're effective at it. (Source: Webbiquity) 73% of B2B marketers use video in their content marketing. (Source: Business2Community) SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. (Source: Hubspot) Search Engine Marketing will continue to get the largest share of resources, at 14% of total marketing budgets. 10% of the budget will go to online display advertising, like banner ads and re-marketing/re-targeting campaigns. (Source: Business2Community) 60% of B2B marketers measure success by web traffic rather than sales lead quality or social media sharing. (Source: Business2Community) Many marketing organizations say managing data is their biggest challenge: data storage (36%), data quality (23%), and making data actionable (15%). (Source: The Wise Marketer) 84% of top-performing companies are currently using or plan to start using marketing automation by 2015. (Source: Business2Community) Yet only 5% of all marketers are currently using a full-featured marketing automation solution. (Source: Hubspot) Of companies using marketing automation and ROI metrics, 69% report an increase in total marketing revenue contribution. (Source: CMO.com) 2. Marketing Technology Statistics Scott Brinker's 2015 marketing technology landscape includes 1,876 companies in 43 categories. The landscape has seen year-over-year growth of 170%. (Source: Radius.com) 65% of marketing executives plan to spend more money on marketing technology in the coming year, including 28% who plan to increase spending by more than 25%. (Source: Conductor) 51% of marketing execs say that their marketing technologies are only loosely integrated or not at all. (Source: Signal.co) 76% of marketers say that analyzing performance data has made either "more" or "much more" of an impact on their decision making. (Source: Chiefmartec.com) Only 7% of those in a martech role have "marketing technologist" in their title. Marketing, business, and technology titles dominate. (Source: Chiefmartec.com) 43% of marketing technologists come from a technical/programming background. 33% come from a marketing/communications background. (Source: Chiefmartec.com) Top 5 Skills for Future Marketing Success: 1. Marketing Strategy and Positioning 62% 2. Target Market Identification 44% 3. Web design (including responsive and adaptive) 43% 4. CRM systems and platforms 43% 5. Ability to persuade and negotiate 42%(Source: Chiefmartec.com) Want to Learn More About MarTech? Check out our guide to the top martech conferences and events in 2015 & 2016.

Marketing 3 min read

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)

In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts pay off? See the decision tree below. Embed this infographic in your site using the code below: Wrike Project Management Software What ingredients are key to social media success? What do you think the most essential ingredient is for a social media strategy? Leave your thoughts in the comments below.

Marketing 3 min read

3 Questions to Make Your Marketing Technology Stack Even More Powerful

Marketing technologies can be powerful assets, helping you automate routine tasks, improve customer engagement, and coordinate and collaborate with your team. But you only reap the full benefits when your tools work together, fitting naturally into your established processes and tangibly moving the needle when it comes to converting customers. Just because a tool seems useful, doesn't necessarily mean you should use it — and adopting too many just gums up the works. So when it comes to setting up or revising your marketing technology stack, ask yourself these three questions to identify where adding a tool might be helpful, as well as where you can easily streamline. 1. "Where does this tool fit into the customer journey?" As a marketer, your customer personas and detailed buyer's journey should always be top of mind. Take a look at your customer journey and list which of your tools contribute to each step. This will help you see gaps where new marketing asset management software could help you out, as well as identify unnecessary or overlapping technologies. 2. "Does this tool help convert prospects?" A popular tool may help you tweet 1,000 times a day, but if your customers aren't on Twitter, what's the point? Look at the data and be realistic about which technologies make a real difference when it comes to conversion rates and team productivity. 3. "What if this tool didn't exist?" Although it’s only a hypothetical, taking this question seriously can help you see other ways of accomplishing the same objective, think creatively, and streamline the number of tools you're using (and paying for). What's Next? Asking these questions will help you be strategic in building an effective marketing technology stack that helps you accomplish — and even exceed — your goals. Free Marketing Tech Map Template Download our free eBook, 5 Steps to Transforming Marketing Operations For Maximum Growth, for a simple template you can use to start building or improving your own marketing toolkit.

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The Guide to MarTech Today (Infographic)

What You Can Learn About MarTech Doesn't End Here

Ashley Coolman

Related articles

State of Marketing Operations and MarTech in 2015

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)

3 Questions to Make Your Marketing Technology Stack Even More Powerful

The Guide to MarTech Today (Infographic)

What You Can Learn About MarTech Doesn't End Here

Ashley Coolman

Related articles

State of Marketing Operations and MarTech in 2015

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)

3 Questions to Make Your Marketing Technology Stack Even More Powerful

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