As businesses increasingly rely on technology to carry out their operations, it's become more important than ever to adopt effective digital strategies. In this article, we'll explore key tips and tricks for managing operations in the digital age, examining everything from digital transformation to automation and AI.


Try Wrike for free

Understanding Operations Management in the Digital Age

Before we dive into specific tips and tricks, let’s first establish a basic understanding of operations management in the digital world.

The Evolution of Operations Management

To fully understand today’s new landscape, it's helpful to look back at how things have evolved. 

In the past, operations management was characterized by a focus on efficiency and optimization. Managers aimed to streamline processes and eliminate waste.

However, with the emergence of digital technologies, operations management has become much more complex. The focus has shifted to collaboration, adaptability, and innovation. Managers must now be able to navigate a constantly shifting landscape and be ready to adapt to new technologies and ways of working.

One of the key drivers of this change has been the rise of the gig economy. With more and more people working as freelancers or independent contractors, traditional management structures have become less effective. Managers must now find new ways to motivate and engage their workforce, often using digital tools and platforms to do so.

Key Components of Digital Operations Management

In the digital era, operations management involves using technology to optimize processes and workflows. This includes everything from automating repetitive tasks to using data analytics to identify areas for improvement.

Cloud computing and software as a service (SaaS) have become increasingly important in recent years. These technologies allow companies to access powerful tools and resources without having to invest in expensive hardware or software. This can be particularly useful for small businesses or startups, who may not have the resources yet to build their own IT infrastructure.

The Internet of Things (IoT) is another key component of digital operations management. This tool allows devices to communicate with each other, providing real-time data on everything from inventory levels to machine performance. The IoT can help companies optimize their operations and reduce downtime.

Big Data is also playing an increasingly important role in operations management. By collecting and analyzing large amounts of data, companies can gain valuable insights into their operations and make more informed decisions to improve their overall efficiency.

Finally, artificial intelligence (AI) and machine learning are becoming increasingly popular. These technologies can help automate repetitive tasks, freeing up employees to focus on higher-level tasks. They can also assist companies in identifying patterns and trends in their data, which enables them to make more accurate predictions and improve their decision-making.

The Role of Technology in Operations Management

Technology can play a crucial role in enhancing the effectiveness of operations management. Tools like project management software, inventory management software, and customer relationship management (CRM) software can all aid in streamlining processes and improving collaboration and efficiency.

For example, automated inventory management systems can help ensure that the right products are always in stock, while automated scheduling systems hold employees accountable while they work.

Embracing Digital Transformation

Digital transformation involves the integration of digital technology into all areas of a business, fundamentally changing how it operates, and has become a necessity for organizations looking to stay competitive.

Assessing Your Organization's Digital Maturity

Before embarking on a digital transformation, it's important to assess your organization's current maturity level by evaluating your current processes, identifying areas for improvement, and determining which technologies will be most beneficial.

To gain a better understanding of where your organization stands in terms of digital maturity, ask yourself: What are the current pain points in your operations? How can technology help improve these areas? What are your competitors doing in terms of digital operations management? 

Developing a Digital Transformation Strategy

Once you've identified the areas of your operations that can benefit from digital transformation, it's time to develop a strategy. This involves setting goals, outlining a plan of action, and securing the necessary resources to execute your plan.

Your plan must align with your company's overall mission and vision and take into account any potential roadblocks or challenges. Remember to also involve key stakeholders in the planning process, including employees, customers, and partners. This keeps everyone on board with the changes and ensures that the transformation process is as smooth as possible.

Overcoming Resistance to Change

One of the biggest challenges of digital transformation is resistance to change. Employees may be comfortable with existing processes, making it difficult to implement new technologies and workflows.

To overcome this resistance, it's important to communicate clearly and consistently with employees, emphasizing the benefits that digital transformation can bring and addressing any concerns. Providing training and support can also help employees adapt to new systems and processes more easily. 

Implementing Automation and AI in Operations Management

Now that we’ve explored the basics, here are the essential steps to follow when implementing automation and AI in your operations management practices.

Identifying Opportunities for Automation

The use of automation in operations management can help reduce errors, improve efficiency, and cut down on costs. When identifying areas for automation, it's important to look for tasks that are repetitive or time-consuming, as well as those that require a high degree of accuracy. 

For example, invoice processing can be a tedious and time-consuming task that involves manually inputting data into a system. By implementing automation, invoices can be automatically processed and entered into the system, reducing the likelihood of errors and freeing up time for employees to focus on more strategic and mentally demanding tasks.

Data entry is another task that can benefit from automation. By using optical character recognition (OCR) technology, data can be automatically extracted from documents and entered into a system. This can save time and also reduce the likelihood of errors that can occur from manual data entry.

As for inventory tracking, organizations can automatically monitor and update their inventory levels in real time by using sensors and RFID technology. This can help lower the likelihood of stockouts and overstocking, which can lead to increased costs and decreased customer satisfaction.

Try Wrike for free

Selecting the Right Tools and Technologies

When choosing tools and technologies for automation, it's important to carefully evaluate your options. Look for solutions that offer the features and capabilities that align with your organization's needs, as well as those that are easy to use and integrate with your existing systems. Conduct thorough testing and pilot programs to ensure that the tools you choose are effective.

One tool that can be useful for automation is robotic process automation (RPA). RPA involves the use of software robots to automate repetitive and rules-based tasks. These robots can be programmed to perform tasks such as data entry, invoice processing, and customer service inquiries. 

Another technology that can be useful for automation is artificial intelligence (AI). AI can be utilized to automate tasks that require decision-making and problem-solving skills. You can easily analyze data and make recommendations for inventory management or pricing strategies. 

Ensuring a Smooth Transition to Automated Processes

When implementing automated processes, it's important to ensure that the transition is as smooth as possible.

Providing training and support to employees allows them to understand how the new processes work and how they can benefit from them. Consider providing training sessions, workshops, and online resources.

By tracking key performance indicators (KPIs) such as efficiency and error rates, organizations can identify areas that need improvement and make adjustments as necessary. Start conducting regular audits and reviews to ensure that the new processes are effective and efficient.

Finally, it's important to be flexible and adapt to changes as necessary. Automated processes may require ongoing adjustments and optimization to ensure that they are effective and efficient. In some cases, this can involve making changes to the processes themselves.

Enhancing Collaboration and Communication

Effective collaboration and communication are essential components of operations management. They help to ensure that team members are working together toward a common goal and that everyone is on the same page. However, achieving effective collaboration and communication can be challenging, especially when teams are spread out across different geographic locations or work remotely.

Leveraging Digital Platforms for Team Collaboration

Consider leveraging digital platforms like Slack, Microsoft Teams, and Zoom for better communication,  regardless of location. 

With Slack, team members can create channels for specific projects or topics and share instant messages, files, and feedback. Microsoft Teams offers similar functionality, with the added benefit of video conferencing and collaboration on documents in real time. Zoom is another popular tool for video conferencing, which can be especially helpful for remote teams.

Encouraging a Culture of Open Communication

While digital tools can be helpful, they are not a substitute for a culture of open communication and collaboration. It's important to cultivate an environment where employees feel comfortable sharing their ideas and opinions. This involves promoting transparency, encouraging feedback, and creating a work environment where everyone feels valued and heard.

Try to provide regular opportunities for team members to connect and collaborate via team-building activities, brainstorming sessions, or regular check-ins. By providing a space for team members to share their ideas and opinions, managers can help build trust and foster a sense of community.

Managing Remote and Hybrid Teams

The rise of remote and hybrid teams presents new challenges in operations management. To effectively manage these teams, it's important to establish clear expectations and protocols for communication and collaboration. Managers should also provide constant feedback and check-ins to ensure that remote and hybrid team members feel supported and engaged.


Effective operations management requires a combination of digital strategies, tools, and a culture of communication and collaboration. By embracing digital transformation, implementing machine learning and AI, and enhancing collaboration and communication, businesses can position themselves for success in the digital age.

Master operations management in the digital age with the support of Wrike's dynamic work management platform. Start your free trial today and ensure your organization's efficiency and future growth.


Wrike executive portfolio dashboard


Try Wrike for free


Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

Remove barriers, find clarity, exceed goals

Anything is possible with the most powerful work management software at your fingertips

Please enter your email
Server error. We're really sorry. Wait a few minutes and try again.
Remove barriers, find clarity, exceed goals