Don't Just Say It, Do It! Marketing (Book Review)

October 4, 2021 - 5 min read

Wrike Team

When it comes to turning a project into a success story, sometimes team leaders want someone or something to turn to and say "Tell me what to do." Consider David Newman your go-to guy. His book, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition, lays out exactly which steps marketers must take. Learn more about these strategies in this book review.

Summary and Book Review of Do It! Marketing

With so many avenues for marketing, deciding which route to take is daunting, especially for small businesses. Should you make a social media page for your business? Is an email blast the best move? Those questions and more are answered within the pages of Newman's Do It! Marketing. The book works on the idea that decisive action is necessary to achieve results, and it gives readers the appropriate steps in the right direction. According to the book's website, its tips are perfect for those aiming to become thought-leader experts and seeking the most efficient path to success.

As one of the best marketing books around, Do It! Marketing leaves no topic untouched. In it, you'll learn how to become the go-to expert in your organization, gain confidence as a sales-focused marketer, use social media to its maximum potential, garner enthusiastic advocates, and achieve the greatest return on investment with marketing activities — and that's just the tip of the iceberg for our book review. The book contains 77 instant actions, giving you a complete marketing playbook that can help take your small business to the top. Plus, Newman provides a 21-day marketing launch plan to apply those skills you learned.

And you don't even need to read the entire book to get results. Pick a topic from this book review or from the table of contents, and reading just that topic will help you hone in on a specific skill.

The book is a quick and entertaining read to boot. Small Business Trends writer Taylor McDonald, who got a chance to interview David Newman on the phone, says the author's humor comes through quite clearly in his written work.

Key Takeaways from Do It! Marketing

While all 77 marketing points are beneficial for small business growth, these are the few that stand out:

Referrals require strategy: A survey from Small Business Trends and Verizon found that 85% of small-business customers come from word-of-mouth referrals. According to Do It! Marketing, it's not enough to let your consumers do the talking. Marketing strategies must be made with the expectation that those referrals will do some digging before becoming customers. Entrepreneurs should update their websites, make sure their LinkedIn profiles send the right message and post regularly on social media.
Your calendar is everything: Schedule your time like you'd budget your income — make it detailed and stick to it. You might even schedule time for creativity breaks, like setting aside a few minutes to read this book review. According to David Newman, you should look at your calendar more than your email or any other web page. When deciding what to add to your calendar, Entrepreneur advised assigning a time frame for anything that contributes to success.
Reach business objectives with 3PR: 3PR stands for Personalized Professional Public Relations, and harnessing its power allows small businesses to meet objectives like new lead generation and management development. Of the campaign's three pillars, speaking is the most important, followed by social media and writing. Verbal presentations are key to gaining prospects.
Know the most effective social media scripts: Social media is not the be-all and end-all of marketing, but it can be extremely beneficial for a small business. Using it correctly requires knowing how to say things in the most effective way. For instance, when adding someone on LinkedIn, you might say "I'd like to put my professional network on LinkedIn at your disposal" to put the focus on the other person. With Facebook, don't just add a mutual friend, send a personal message about connecting.

If you're reading to take action, picking up a copy of David Newman's Do It! Marketing will give you 77 ways to revamp your marketing strategy.

Sources: Amazon.com, SmallBizTrends.com, DoItMarketing.com, SmallBizTrends.com, Entrepreneur.com, DoItMarketing.com

Wrike Team

Occasionally we write blog posts where multiple people contribute. Since our idea of having a gladiator arena where contributors would fight to the death to win total authorship wasn’t approved by HR, this was the compromise.

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Marketing 5 min read

65 Essential Tools for Digital Marketers

Marketers are a busy bunch. Every day they manage a slew of projects, campaigns, and clients, all while coordinating efforts with other teams and immediately reacting to change. The right tools can make a marketer's life a lot easier, but with the overwhelming number of options, where do you start? Take a look at our list of top marketing tools and marketing project management software that will help you build leads, opportunities, and revenue. Inbound & Content Marketing Inbound & content marketers work to attract, nurture, inform, and entertain potential customers to earn their business and loyalty. They examine how today’s consumers make buying decisions and place helpful, interesting content at each stage of that process. Hubspot's inbound marketing platform Up Close & Persona to help generate marketing personas A/B testing tools like Optimizely to analyze and tweak your current inbound strategy Google Analytics to examine where your traffic is coming from and how customers are interacting with your website Content discovery tools like ContentGems, Scoop.it, Triberr, or Trapit Collaboration tools like Wrike for brainstorming, writing, peer editing, and task delegation Online publication tools like Paper.li, Flipboard or Kuratur to organize and distribute your content Disqus to respond to readers who comment on your blog Tools to help recruit and recognize brand advocates, like Influitive Graphics & Multimedia Did you know that YouTube reaches more U.S. adults aged 18-34 than any cable network? As the content landscape grows increasingly crowded, more marketers are turning to engaging visuals and videos to grab customers' fleeting attention and stand out from the competition. Video platforms like Brightcove or Vidyard Webinar platform like GoToMeeting or BrightTALK Piktochart to create infographics Canva to make instant graphics for web or print Slideshare, List.ly, YouTube, and Pinterest accounts for distributing and curating content AdWords for Video and YouTube TrueView for creating video ads Search Engine Marketing & SEO Search engine marketers increase a site’s visibility in search results pages, either through search engine optimization (SEO) or paid advertising. SEO experts determine the top keywords that people are searching for about your topic or market and then include those keywords in strategic spots on the website and blog. Google Keyword Planner to find top keywords, as well as long-tail and niche keywords Yahoo Search Marketing or Bing Ads to post ads on search results pages, blogs and websites Optimization, reporting and link building tools like Moz, Raven SEO Tools or SEMRush Social Media Marketing & Social Advertising Social media networks help marketers increase brand awareness, engage with customers, and direct traffic to the company website. Marketers package and post updates readers will want to share, manage online communities, and run paid advertising campaigns to reach new customers. Social media accounts or pages on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc. for sharing internal and curated content Sprout, Hootsuite or Buffer to schedule social media posts, determine the best times to publish, and discover the most popular types of posts Followerwonk breaks down followers into specific demographics Mention and Social Mention track where brands — or certain keywords — get mentioned across the web, including social media sites, discussion forums, and blogs NinjaOutreach identifies influencers based on keyword. Filter by tags to find bloggers, influencers, and companies to refine your search Sprinklr or SocialBakers analytics tools to determine click-through rates, cost-per-click, and overall reach and engagement Viral Content Buzz account to share stories that interest you, and earn tweets and likes on your own content Mobile Marketing Mobile is overtaking desktop internet usage, as more customers are defaulting to digesting content on smartphones and tablets. And because people carry their devices with them, marketers can send personalized messages directly to them via SMS, push notifications, in-app ads, QR codes, and more. Digital Advertising Alliance Principles to check opt-in and privacy guidelines MailChimp Mobile to manage your MailChimp email campaigns while on the go Mogreet Express or Textus.biz to exchange SMS messages with customers Mobile ad creation and distribution tools, like Huzzah Media and Adagogo Location-specific mobile marketing tools like MobSav and Thumbvista Mobile app creation and testing tools, like BuildFire and TestFlight Email Marketing & Marketing Automation 82% of consumers open marketing emails, and 66% of them have made a purchase as a direct result of an email. In order to attain that success, email marketers must send helpful, relevant messages to recipients and respect customers’ inboxes by not sending spammy emails. AWeber, MailChimp and Constant Contact are popular tools to manage email marketing Hubspot, Marketo, ExactTarget, Eloqua, and Customer.io are marketing automation tools to help with email campaigns as well as other marketing channels MailChimp's subject line suggestion tool to refine your all-important subject line copy Email Spam Test checks to make sure messages are compliant with applicable SPAM laws See how the email looks on various clients and devices with Litmus The marketing landscape is constantly shifting as new strategies and tools arise. Stay ahead of the curve with these 6 Digital Marketing Trends to Watch.

Marketing 7 min read

The Ultimate Strategic Guide For Evolving Your Digital Marketing Game

Keeping up with today’s marketing challenges is tough. There is a lot of information to process and examine before formulating a strategy, plus many startups and small businesses have limited budgets. They have to focus on the most cost-effective marketing channels to see positive results. So as a marketer or aspiring entrepreneur, where should you focus? Here are a few tips to maximize your reach through digital marketing. 1. Know your audience and competitors This is the cardinal rule of marketing. Without knowing your audience, you can't effectively speak to them or grab their attention (What are they interested in? What are they looking for, and where do they go to find it?). In-depth knowledge of your target audience allows you to pinpoint your strategy for the people who are most likely to purchase your product, and most willing to contact you directly. So how do you get to know your customers? Step 1: Start with the data that you already have (past surveys and Google Analytics) Also, hold interviews with the major stakeholders to better understand what they like about your organization. Step 2: Once you have enough data, it’s time to create an audience profile worksheet. Step 3: After you’ve created an audience profile, use it as the basis for each and every decision. This will ensure your organization remains customer-centric. Also, whether you’re a small business or an established brand, you have to keep an eye on what your competitors are doing. By analyzing your competitors, you can future-proof your business and have an idea of what’s in store. Analyze at least five close competitors in your industry. Keep these points in mind when conducting competitor analysis: What potential threats do your competitors pose? What opportunities do they create for you? Which mediums do they use to market their product or service? Are they doing content marketing, and how successful are they? What topics do they cover? Which keywords do they use? Tools like SEMRush, SuggestMtrx, and SEOchat can help you determine top competitor keywords. 2. Define an engagement strategy According to a survey of marketers conducted by Econsultancy.com, most respondents want to improve customer engagement and brand building by providing a positive experience — they're just not sure how to do it. This is where you have to rely on the data you’ve collected on your customers and competitors to formulate an engagement strategy backed by data (see point 1). Identify the channels (Facebook, Google+) your customers are active on Target those channels and attract customers with relevant content and positive customer reviews (social proof) Use gamification to increase brand engagement Connect with customers by responding to comments, queries and requests Surprise customers by sending them coupons and other incentives on their birthday or holidays Develop an omni-channel user experience 3. Retain current customers 82% of companies agree that retaining customers is cheaper than acquiring new ones. The moment you see churn numbers start to rise, take steps to find out where the problem lies. Some questions to investigate: has your customer left you for a competitor? Are your communications no longer personalized? Or does your product no longer meet their needs? You need to know these answers to retain your customers. 4. Focus on search engine optimization Well executed SEO can bring in a tremendous amount of traffic to your website. According to Social Media Today, 57% of B2B marketers say SEO has the biggest impact on lead generation. But optimizing your website isn't easy, and it requires time and patience. Tips for optimizing your website: Learn how search engine spiders work Before you write content, do some research on keywords and build your material around them Perform A/B tests on your headlines and website copy Update content on a regular basis Share and promote your website address Include a targeted call-to-action on each page of your website Use Google speed insights to improve your site's user experience Have you wondered how much business you’ll be losing by not having your site optimized for mobile users? Well, the answer is A LOT. The number of smartphone users worldwide is expected to grow to 4.77 billion in 2017 — and those numbers will continue to skyrocket in the coming years. So don’t forget to optimize your content, website, and apps for mobile users. SEO will also lead to improvements in your content marketing results, since you can focus on creating articles, eBooks, and infographics that potential customers are most interested in reading — and can easily find. Knowing exactly what keywords and topics customers are looking for makes it easier to provide targeted, discoverable content. 5. Start promoting your brand on social media Social networking sites are a great way to help you stay connected with existing customers, and will encourage you to seek out potential customers. For instance, let’s say you’ve recently opened a coffee shop. Using geo search, you can find people who have tweeted about coffee close to your location, and then reach out and offer them a coupon to try your coffee. Apart from the points mentioned above, here a few other areas to concentrate on: Vary your content types, including videos, Slideshares, and infographics. Enforce a multi-channel digital marketing campaign with the help of tools like Pardot, Eloqua,and Bizible Include social media buttons on each page of your website Use email campaigns to nurture leads Offering solutions, education, and entertainment matters. Providing value to customers is the best way to engage and connect. Once you have generated leads, learn to manage them efficiently with tools like Integrate, Pipedrive, and ProsperWorks If you are promoting your brand on multiple channels, be consistent across them all. Instead of trying to do everything, focus your digital marketing resources on excelling in a few key areas. Success in marketing means you never stop learning, keeping up with the latest trends, and above all, listening to your audience. You can read about digital marketing until your eyes cross, but at the end of the day, there is no better guide than dialing in to your customers. Author Bio: Sandra Christie, a writer for @IdigicNet, has several published articles about social media that talk about general improvement of your social feed, and get more brand presence using it.

Marketing 10 min read

When to Say ‘No’ and Other Tips to Keep Your Marketing Team Sane

Despite your best intentions to set your marketing team’s priorities and tasks, your team is always being asked to do more. Here are tips o how to manage your team's workload and protect their sanity.

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Don't Just Say It, Do It! Marketing (Book Review)

Summary and Book Review of Do It! Marketing

Key Takeaways from Do It! Marketing

Wrike Team

Related articles

65 Essential Tools for Digital Marketers

The Ultimate Strategic Guide For Evolving Your Digital Marketing Game

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Don't Just Say It, Do It! Marketing (Book Review)

Summary and Book Review of Do It! Marketing

Key Takeaways from Do It! Marketing

Wrike Team

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65 Essential Tools for Digital Marketers

The Ultimate Strategic Guide For Evolving Your Digital Marketing Game

When to Say ‘No’ and Other Tips to Keep Your Marketing Team Sane

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