What's the one main challenge for anyone trying to create a world-class creative team? Finding the time to develop the team into an internal powerhouse that can compete with external agencies for the best and most inspiring work.
1. Commit to Developing a World-Class Agency
2. Know the Nature of the Work
3. Create Opportunities to Flex Creative Muscles
4. Use Work Clusters to Build Career Paths
But First, Check Your Vantage Point
Download our comprehensive ebook to discover a thorough process for building a world-class internal team from scratch: The Definitive Guide to Building a World-Class Internal Creative Agency.
Kate Thome is a writer and consultant. In over 15 years in banking and payments in various marketing, analytics and risk-related roles, Kate developed a keen understanding of the internal workings of marketing and creative organizations. At Visa, she served clients as the Head of US Risk Services. Also at Visa, she was a Consumer Credit consultant supporting clients in developing their card product strategies and in managing their marketing cost structures. She led direct marketing teams at HSBC and Capital One (formerly Hibernia National Bank). Kate was a participant in the Management Development Program at MBNA. She holds an M.B.A. in Marketing and Finance from the Freeman School at Tulane University and a B.A. in Philosophy from the College of the Holy Cross. Her writing appears on LinkedIn, Mutha Magazine and Talking Soup. She blogs about her memoir in process at http://irememberthatnight.blogspot.com. Kate lives with family in Northern California. Follow Kate on Twitter @kthome219.