We keep you posted about the best practices of our customers that you may also find useful. Today, a web-design and online marketing agency called “INTERNET IDEAS” shares how they organize their folders to treat important and urgent tasks the right way!We keep you posted about the best project management practices of our customers that you may also find useful. Today, a web-design and online marketing agency called “INTERNET IDEAS” shares how they organize their folders to treat important and urgent tasks the right way!

Customer’s background

INTERNET IDEAS supplies consultations and services in the areas of online marketing, web development and SEO. It has worked with a number of famous clients, including TELE2. The team is spread across three countries: the United Kingdom, Lithuania and Germany.

INTERNET IDEAS’ best practice

“I think memorable clients are those from whom you can learn the most because they use your products in a different and new way,” says Martin Jokubauskas, the CEO of INTERNET IDEAS. He is exactly that type of customer himself.

Martin’s team uses a special workflow to establish priorities that may be familiar to you from the GTD methodology. The powerful principle of “important vs. urgent” works great for a lot of teams, including INTERNET IDEAS. Here’s how they implement it in their workspace in Wrike project management software:

Very important and urgent tasks are obviously the critical issues the assignees should be focusing on first.

Very important tasks consist of strategically crucial things, and Martin makes sure team members have enough time to perform them. This group of tasks helps develop the project and the company.

ASAP tasks that aren’t important distract the team’s attention away from important ones. If they take no more than a couple of minutes, it’s better to do them right away (e.g., a phone call), reassign them to less busy team members or even outsource them to save your team’s precious time.

“As for tasks in the Others folder, currently they are neither important, nor urgent. Since they have no due date, we keep them as backlogged, and the team gets to them if they have some extra time,” Martin shares.

“We prioritize tasks in each folder with drag-and-drop, using the “Sort by priority” option, so that the most urgent and important ones are always on top. If the situation changes, we can easily move these tasks down the list or to a different folder,” he adds.

Each week, Martin reviews the completed and overdue tasks and rearranges the workload to make sure the latter are completed.

Such workflow organization helps Internet Ideas to efficiently juggle multiple tasks and priorities, which leads to splendid work results.

Of course, this is just one way of tagging tasks in their workspace, and the INTERNET IDEAS team also has folders organized by project, client, department, etc.

Would you like to learn more tips from Martin, e.g. how to make your website stick? Then watch our podcast and find out 5 the main things that will help you create a top-notch website!


“I was looking for such tool for years. I even started a new project to develop it myself. But then I found Wrike. What I like most is that Wrike is customizable to everybody, and all team members can have different ways to organize projects and tasks. I bought this product because I know – I already have the best solution for the team time management that grows every day.”

Martin Jokubauskas, the CEO of INTERNET IDEAS