Collaboration is the new way to work. We no longer make progress in the silos of our own departments, we synchronize the efforts of multiple teams to get projects out the door faster and with better results. 55% of marketing leaders say they're now collaborating more closely with IT leaders than ever before.
But there are still many kinks to work out in the collaborative process. It is not easy to collaborate with new teams for the first time — especially other departments who are used to different lingo, processes, and mindsets.
If you want to prevent your collaborative efforts from devolving into a war between right-brained and left-brained colleagues, check out this infographic to see the common challenges facing Marketing & IT collaboration, and then think about how your team can overcome those barriers.
Sources: The Creative Group (TCG) and Robert Half Technology (RHT)
How to improve collaboration between Marketing and IT professionals
TCG, RHT, and Wrike have published several articles to help you think about how to overcome the collaboration problems between these two power groups in your organization. They're worth reading, so take a look: