One of the World’s Leading Beauty Companies Standardizes on Wrike’s Collaborative Work Management Platform to Boost Productivity, Visibility, and Collaboration Across the Company’s Global Creative Center of Excellence

SAN JOSE, Calif., June 22, 2021 - Wrike, the most intelligent and versatile collaborative work management platform, now part of Citrix, today announced that The Estée Lauder Companies has chosen Wrike to streamline and standardize its global creative operations within the Global Creative Center of Excellence (CCE). 

Across The Estée Lauder Companies’ portfolio of 25+ prestige beauty brands, more than 30 creative teams deliver work across hundreds of projects at any given time, spanning multiple geographies. In this environment, traditional work management methods weren’t able to keep pace or address the sophisticated needs of the CCE, and complex work management platforms saw low adoption. There was a need for an easy-to-use solution flexible enough to meet the diverse working styles of the team, while also ensuring enterprise-grade security and governance.

“There is beauty in the simplicity that Wrike brings to work,” says Olivia Legere, Vice President of the Global Creative Center of Excellence, The Estée Lauder Companies. “For some time, much of our work was manual, down to the thumb drives we would mail out to the physical file folders where work was stored, which slowed us down. Wrike has allowed us to enable creative workflows in a manner that achieves enterprise, global, and regional creative team objectives and has been well-received by our global teams.”

The CCE’s selection of Wrike is part of a wider, digital transformation initiative. In 2017, The Estée Lauder Companies began a journey aimed at transforming marketing and creative operations globally to streamline how teams work together, standardize processes, and maximize efficiency — all while empowering each team with the ability to flex their unique and creative prowess. They sought out a work management platform that provided the transparency needed to keep teams in sync and the security required of large-scale technology deployments within an enterprise. With more than 1,500 users on the platform today, Wrike’s enterprise-grade security, simpler UI, key features like Proofing, integrations with creative tools, and outstanding Professional Services team has led to widespread adoption. 

“It’s been an honor to join The Estée Lauder Companies on their Digital Transformation journey,” says Andrew Filev, Senior Vice President and Wrike General Manager, Citrix. “In Wrike’s 15-year history, we’ve had numerous organizations come to us seeking relief from antiquated or complicated systems. The Estée Lauder Companies is one of the most prestigious brands in the world, one that deserves a strong partner to help strengthen operational efficiency and global standards as they move into this new ‘Future of Work.’ Leveraging Wrike’s advanced work management capabilities, organizations can further stand out in a competitive post-pandemic economy.”

For more information on how The Estée Lauder Companies uses Wrike, visit: https://www.wrike.com/customer-stories/estee-lauder/

About Wrike

Wrike, a Citrix company, is the most intelligent, versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. Customers like Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in Fort Lauderdale, Florida. For more information, visit: https://www.wrike.com/.