Pull up your calendar. What do you see? Meetings? Due dates? Time you’ve blocked off to get things done?

Traditional calendars are great for planning your day, but terrible for planning, visualizing, and sharing real work.

For example, it’s critical to know an email campaign send date. But who are the recipients? Why are you sending it? What does it say? How do you know it’ll go out on time? Are there any other scheduled communications that might interfere with how the message is received?

Traditional calendars don’t answer key questions like these. Wrike Calendars do.

Whether you're planning marketing campaigns and events or launching new products, Wrike Calendars help you plan, visualize, and share your work!

Here are just some of the things you can do with Wrike Calendars:

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Power the Modern, Agile Enterprise
  • Manually track and plan critical work with Classic Calendars
  • Automatically track specific work for projects, teams, or folders with Smart Calendars
  • Color code by status, channel, audience, and more, and layer Calendars to get the big picture across your business
  • View by month, quarter, or year
  • Troubleshoot schedule risk or slip by opening tasks directly from the Calendar
  • Share Calendars with real-time information internally and externally

Let’s dig into some of these key capabilities in more detail.

Easily plan and strategize with up-to-date information

Unlike traditional calendars, Wrike Calendars are connected to underlying projects and tasks. This means Wrike Calendars always reflect the most up-to-date plans and schedules.

Gone are the days of making strategic decisions from outdated roadmaps or project schedules. Fully integrated with Wrike’s Workspace, Wrike Calendars are a powerful tool for visualizing and planning work in a familiar context.

Need to reschedule a task? No problem! Simply drag and drop it on the calendar. Similarly, task duration or due date changes made directly within tasks are automatically populated in Wrike Calendars in real-time, highlighting critical schedule changes.

A vehicle for collaboration

Presenting a united front is more important than ever with today’s multitude of customer channels and touchpoints. Maintaining visibility into other teams’ and departments’ projects is critical to effective cross-functional collaboration.

Managing important deadlines for your own team is tough. But it’s nothing compared to coordinating work across teams. Whether you’re planning email campaigns to coincide with product releases or planning partner initiatives to reinforce your product roadmap, Wrike Calendars make it easy to align efforts.

For example, Wrike Calendars can help you:

  • Maintain a consistent customer communication cadence and avoid flooding an audience with emails
  • Coordinate schedules across PR, content, design, events, and more to build fully integrated marketing campaigns
  • Keep your product roadmap up to date and easily accessible to the entire organization
  • Keep executive leadership or other teams informed of important schedules
  • And much more!

Wrike Calendars are easy to share across internal teams for instant visibility. External links are always up to date, so it’s easy to loop in clients, suppliers, and partners. Finally, Calendars help managers and executives get a bird’s eye view of important schedules in an easily digestible format.

“We’re very excited about Wrike Calendars,” says Symon More, Resource Manager at Hootsuite. “They will allow us to align all of our tactics, not only throughout the regions, but also within HQ, from marketing pushes to product releases, feature releases, and partner integrations. Allowing us to align everything makes our messaging a lot clearer for our customers.”

Calendars for every team

Individual teams manage many different types of deliverables. For example, content marketing teams produce blog posts, eBooks, webinars, case studies, videos, and more.

Viewing all these project types in a single calendar is extremely overwhelming, and makes it easy for important dates to get buried. Some deliverables are related. Some must coincide or build on one another, further complicating traditional calendar views.

Wrike Calendars allow you to create individual calendars for each project type. The ability to color-code and layer these calendars creates a single view that clarifies deadlines and dependencies. It also makes it easier than ever to spot scheduling conflicts.

For example, content marketers can use Wrike Calendars to create separate, color-coded calendars for blogs, videos, eBooks, and any other content type they produce. They can view these calendars one at a time, or layer and see two or more at once. If they have five blogs going out the same day, or an eBook mentioning a customer scheduled to go live before the customer’s case study launches, Wrike Calendars will let them know!

You can also create, color-code, and layer calendars to visualize work by target audience, channel, workflow status, and more.

Try Сalendars today!

Traditional calendars don’t cut it for today’s collaborative, high-performing teams. Start visualizing and coordinating work with real-time Calendars connected to underlying projects and tasks.

Wrike Calendars are available on Web, Desktop, and Android with Business Plan and above. Check out our help page for more information, or get started planning your month, quarter, or year with a free 14-day trial!

Already using Calendars? Tell us what you think in the comments below!