Welcome back to the weekly Work Management Roundup where we collect the best links to articles on work, productivity, teams, and management. This week hasn't been a good one for local review site Yelp/Eat24, what with explosive open letters from ex-employees and then some poor social media decisions from the company. But the situation has ignited a larger conversation around not just work-life balance, but also what makes a great team at work. Read on for more:

What Google Learned From Its Quest to Build the Perfect Team (The New York Times): Author Charles Duhigg (The Power of Habit) pens a lengthy piece on how Google's Project Aristotle delved into data to figure out how its best teams behaved and worked. It all starts with understanding the group's norms, feeling psychologically safe to be yourself within your team, and being able to communicate clearly. A must read.

30-day Trial? 14-day? Freemium? Here’s Why it Probably Doesn’t Matter (MadKudu): Some good insight here for SaaS companies. Turns out it takes about 40 days to get 80% of SaaS conversions — no matter how long your trial period is.

61 Powerful Examples Of Conversion-Driven Website Copy You Need To See (LeadChat): Here are 50 examples of website copy that persuade visitors to convert into leads by taking a specific action. Get inspired to update your copy!

11 Apps to Help You Find Your Focus (Product Hunt): A useful roundup of productivity-enhancing tools, segregated into sound-based and distraction-blocking apps.

Deep Habits: Write Your Own E-mail Protocols (Cal Newport): Brilliant tip: when first replying to an email thread, include in your message a “protocol” which identifies the goal of the thread and outlines the least number of steps to accomplish that goal. For example: when replying to schedule a supplier meeting, why not propose 3 possible times to meet right off the bat?

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