We brainstorm to throw our ideas out into the open, later to be rummaged through and further discussed. But within the group, some ideas might be dissected immediately, preventing others from being heard. Or maybe someone's idea is never heard because other voices are simply louder. It's also a challenge to make sure everyone is comfortable sharing their ideas – both with the group and with their inner critic.
The top priority of brainstorming is quantity over quality, yet the urge to filter out the good ideas from the not-so-good ideas is immediate. This is just one way brainstorming sessions can quickly get derailed.
The early stages of project brainstorming is imperative, but not just in theory. It's an opportunity to bring together multiple voices and perspectives, put your own internal editor aside, and be open to anything and everything. Remember, it's not the time to polish an idea before it can be acted on, but rather to generate as many ideas as possible in order to be fleshed out and interrogated.
For more information on this topic, visit our other article, 7 Techniques for More Effective Brainstorming.