Arizona’s Only Working Olive Farm Successfully Grows with Wrike

Every month, dozens of retailmarketing and IT companies choose Wrike to achieve their goals faster. We’re also excited to see more traditional industries discovering the power of online project management. Today, we’d like to introduce a particularly interesting customer of Wrike – Arizona’s only working olive mill and farm, Queen Creek Olive Mill.Every month, dozens of retail, marketing and IT companies choose Wrike to achieve their goals faster. We’re also excited to see more traditional industries discovering the power of online project management. Today, we’d like to introduce a particularly interesting customer of Wrike – Arizona’s only working olive mill and farm, Queen Creek Olive Mill.

Sustainable Farming as a Source of Growth


Agri-tourism, which the farm also offers to its visitors, is very much in tune with these ideas. People are looking for environmental-friendly ways to enjoy themselves, and such a call boosts the farm’s growth.

“For me, it’s some kind of a back-to-basics movement. Here, we propose a real experience of growing olives and pressing the oil, and at the same time entertain people with organic food sampling, different events, weekends with live music, etc. Sustainability, entertainment and development of the local community are the key parts of our success,” Brendan Heath, the director of
marketing at the Mill, says.
 
How Queen Creek Olive Mill keeps all activities in tune with the help of Wrike

Recently, Queen Creek Olive Mill has experienced explosive growth, and their most challenging problem was making it organic and keeping everyone on the same page. They run several diverse activities, such as oil production, a shop, a restaurant and guided tours that sometimes overlap. That’s why it was hard to make sure that important things don’t get lost with the expansion, and at the same time make sure that people won’t be drowning in the information that isn’t related to their work.

“I believe that efficient communication is a key to a successful venture, and Wrike ensures the dataflow always remains transparent, regardless of how fast we grow,” Brendan says.

“With Wrike project management software, dataflow becomes really smooth. We have separate folders for each of our activities, such as the shop or the restaurant, where we keep all tasks related to their part of the work, and at the same time I can give people selective access to particular tasks from folders that aren’t shared with them,” Brendan explains.

For instance, the head of the kitchen stays in the loop for all tasks that are important for the food supplies, no matter what folder they belong to. At the same time, he doesn’t need to know about the plans of opening another location, so this folder just isn’t shared with him.

“With Wrike, people always stay up-to-date, focused on the most important data. As a result, Wrike has virtually eliminated our need for hour-long weekly meetings,” Brandon summarizes.

Wrike also helps Queen Creek Olive Mill’s team to constantly polish its workflow and become more efficient. “As we grow, there are a lot of things we do for the first time, and sometimes we make mistakes. Since all interactions are logged into the task’s Activity Stream in Wrike, it’s easy to identify what didn’t work well and make sure it won’t reoccur. On the other hand, things that worked out well become procedures, and we can quickly brief the newcomers by simply sharing the relevant task with them,” Brendan says.

We hope the Queen Creek Olive Mill will keep prospering and promoting eco values. By the way, if you are in search of a great place to spend time in Arizona, don’t forget to drop by!



Watch our video interview with Brendan, and learn more about the effective ways of keeping the team in the loop.

 


 

“There is no other product out there that has the ease and functionality that Wrike does. To say we are satisfied with Wrike is an understatement.”

 
Brendan Heath, Director of Marketing of Queen Creek Olive Mill
 

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