Mountain View, CA, April 13, 2015 - Wrike today announced the second phase of its Dynamic Platform with the release of custom workflows. Now, enterprise users can match their real-life work process with workflows in Wrike that are simple to apply and even easier to use.

Workflows refer to the lifecycle of work as it moves from start to finish. The workflow for a content team publishing a white paper, for instance, could be five steps: content is written, then sent for editing, to design, for approval and finally published.

Next the white paper could be sent to a marketing operations team where the work enters a new cycle, such creating a landing page, setting up marketing automation and preparing to promote the content.

Creative teams typically rely on ad hoc processes, from post-it notes to excel charts, to track the progress of their work's lifecycle because it is very specific to their team goals. Custom workflows eliminates the need for this and allows each team to create their own flow in Wrike, and pass it to the next team who can apply their own unique workflow.

Teams no longer have to create parallel processes outside of their work platform to understand exactly where work is and where it’s going. Wrike is the only collaboration platform in its class to offer workflows that move seamlessly across teams and projects.

Custom workflows will save teams time and give them insight into exactly where in the process their work is stalling, which can be a challenge for creative teams," said Andrew Filev, CEO and Founder of Wrike. "Until now, only large-scale enterprise work management tools offered this type of functionality and it was difficult to implement and only built for highly structured work.

Wrike’s Dynamic Platform was originally launched in December with a focus on allowing customers to add their own unique data to Wrike. Since its launch, over 50 percent of customers have adopted it and created over 1700 unique use cases. Today’s announcement builds on the original release with the customization of processes or workflows.

“The old enterprise IT approach of building one system and expecting teams to adapt to it is out of touch with the realities of today’s workforce. Our approach is the opposite - create a platform that is flexible and responsive enough to meet the needs of any team, whether you are building a website, launching a new product or building a hospital,” said Filev.

About Wrike

Wrike is the most versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. More than 20,000 customers, including Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co., and 2M+ users across 140 countries depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in San Jose, California. For more information, visit: https://www.wrike.com/.