San Jose, Calif., October 8, 2019 -- Wrike VP of Sales and GM of EMEA Patricia DuChene will present for the second time at the SaaStock Dublin conference on Tuesday, October 15, 2019 at 2:00 p.m. IST.

What: “The Biggest Sales Mistakes You Make As An Early Stage Startup.” 

This presentation will explore the most common pitfalls that founders fall into, such as setting incorrect price points, attempting to shorten the sales cycle, and misunderstanding the needs of their target market. DuChene will discuss how startups can avoid these mistakes, as well as examine the tools and techniques founders have at their disposal to build a dependable, scalable pipeline before they make their first sales hire. 

Why: It’s not surprising to see a pattern of predictable mistakes made among founders experiencing their first SaaS sale. The success of startups heavily relies on the health of their sales in the beginning stages, so it’s critical that businesses take the correct approach in leveraging resources to execute strong sales pitches. Attendees will learn from a seasoned professional who has played an integral role in developing global sales strategy for a hyper-growth startup. They will leave the presentation with a clear understanding of what a strong sales approach should look like and learn how to assess market needs and scale accordingly to suit their customer base.  

Who: Wrike VP of Sales and GM of EMEA Patricia DuChene 

When: Tuesday, October 15, 2019 at 2:00 - 2:20 p.m. IST

Where: SaaStock Dublin 2019, The Royal Dublin Society, Merrion Road, Ballsbridge, Dublin 4, Ireland

About Wrike

Wrike, a Citrix company, is the most intelligent, versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. Customers like Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in Fort Lauderdale, Florida. For more information, visit: