Hootsuite Chooses Wrike to Power its Agile Marketing Team

December 22, 2015

Creating A New Standard For Marketing Organizations

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Wrike, the work management platform for high performance teams, today announced that Hootsuite has implemented Wrike across their global marketing team to manage the team’s rapid growth and increase their speed and agility. Hootsuite is a leading social media and brand management solution with over 10 million customers worldwide.

With the nature of marketing changing rapidly to follow shorter digital business cycles across dozens of channels, leading marketing organizations are finding new ways to organize their teams for optimal performance. Successful teams need to be highly responsive to customers using real-time data, balance resources effectively, and maintain speed and creative quality in high-growth environments.

In the last two years, Hootsuite’s marketing division grew from 40 people to a global 100 person organization with offices in Canada, Singapore, the UK, and the US. Hootsuite’s marketing operations team was facing a massive volume of projects spread across various systems with no centralized way to organize or prioritize them, as well as challenges with collaborating with other teams in the organization.

Using Wrike, Hootsuite transformed their processes by uniting and centralizing systems, removing silos and creating faster response loops. The team increased the volume of jobs completed by their creative teams, and accelerated the vital marketing processes of localization, search engine optimization, and design.

“Prior to Wrike, it was extremely time consuming to go from one system to another. There was no way to pull reports and no way to know how many projects we were working on. Our creative team always felt like it was drowning,” said Kate Chalmers, director of marketing operations at Hootsuite. “We now have a highly responsive workflow that is supporting our speed and success as a global marketing organization.”

After implementing Wrike, Hootsuite saw immense improvement in the organization and execution of projects. Clear reporting and visibility into quarterly productivity levels contributed to their success as a highly streamlined, agile marketing organization.

Hootsuite’s marketing operations team now has visibility into the workload of each marketer, and can assign new jobs to those with the most availability. Wrike also allows Hootsuite to customize workflows for each type of job, and create top-down reports on progress and completion across the portfolio of active projects.

“Hootsuite has created a model agile marketing organization that is truly setting a new standard for team performance,” said Brian Thome, vice president of product at Wrike. “Marketing has undergone a tremendous shift in the last several years and Wrike is thrilled to support teams like Hootsuite with a product designed to meet these unique challenges.”

Click here to see the video case study on how Hootsuite uses Wrike to power agile marketing.


About Wrike

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. With unmatched power, versatility, and intuitiveness, Wrike is the only work management solution an organization will ever need to scale, optimize, and move fast in a competitive world. More than 20,000 happy customers power their future and come together in Wrike, including The Estée Lauder Companies, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. Wrike is headquartered in San Diego, CA. For more information, visit www.wrike.com.