From a simple point of view, Wrike is a combination of some very helpful and innovative features, like the ability to assign tasks in e-mails, to get daily reminders about overdue tasks, to organize tasks in a convenient way, to instantly see what others are doing and so on.

But once you start using Wrike you see that there is a great synergistic effect. It’s easy to assign tasks, so you can keep track of more things. It’s easy to organize more things, so you are not lost in 100 tasks to-do lists. You start to plug-in your peers, managers and employees and see that it’s much easier to collaborate with them.

In the ideal scenario, everybody around you is using Wrike, you share different folders of tasks with different folders of your peers. But you still get the full picture and easily navigate the network of tasks in the Wrike interface, just like you do it in your mind.

Think about organizations: Wrike helps to build companies with absolute transparency. The top manager may drill down to the level of a concrete employee several layers beneath him, see what the person is doing and recognize her efforts.
When somebody needs to be in the loop, you just share a project with him and he subscribes to the notifications. When you e-mail something, you are not afraid that it will be forgotten. When you finish a task, you are sure that your colleagues will stay in the loop. The number of reports and status update requests is minimized, saving everybody’s time.

And what’s best is that you may easily plug in the plan for your next vacation along with your work projects and make sure that you always see what is important and relevant for YOU.

So Wrike is about two things – making collaboration better and making your life simpler. You have more time and energy for more important, creative and fun things in your life. That was our dream when we started Wrike.