Planting seeds, watching your crops grow, and then harvesting them to sell must be an amazing feeling for a farmer, especially when so many things could thwart your plans. A freezing winter or a long drought could wipe out all of your produce, while a longtime wholesale buyer may abruptly close or choose to do business with a competing farm.

Therefore, farmers looking to earn a decent living must take several steps to keep themselves in business. For one, growing new crops means you can diversify and stop putting all your eggs in one basket. Also, drafting sales and pricing contracts with buyers can offer stability. 

Similarly in the corporate world, every organization is looking to grow and make a name for itself. It is no longer enough to have a sound business model or a great product. There is so much fierce competition, as people will fight tooth and nail to maintain their finances and reputations. 

So, what’s the answer to getting ahead of the others? For ambitious companies, the solution lies in process improvement, a method of bettering your processes and aligning them with your business growth strategy. 

In this article, we will delve into the art of process improvement, which, if done correctly, can take your organization to unprecedented heights. 

What is business growth?

How do you increase your company’s revenue, market share, and profitability over time? In other words, how do you achieve business growth? 

First of all, business growth is not just limited to high sales and revenue. It also involves a stellar brand reputation, customer loyalty, and an ability to adapt to the changing market. To achieve this, you will need a clear vision, effective leadership, and a willingness to capitalize on market opportunities. After all, if you have an indecisive leader who doesn’t know what direction they want to take, how can you expect them to elevate the company to the next level?

One way to achieve business growth is by diversifying your product and service offerings. This can attract a wider customer base that transcends national borders, and it will definitely boost your sales. Another strategy is to expand geographically. Entering new markets overseas also increases your client base, if you’re willing to adapt to the local customs and laws.

Plant growing from soil, signifying business growth
Photo by Francesco Gallarotti on Unsplash

What is process improvement?

Process improvement seeks to analyze and then optimize your internal workflows and operational systems. The goal is to become more efficient while reducing costs and delivering better value to customers. Essentially, your company is trying to do more with less!

One approach to process improvement is implementing automation. Now that you don’t have to engage in repetitive tasks, you can save time and focus on other activities, like improving your communication with customers. 

Another tactic is investing in employee training and skill development. If you “upgrade” your staff, you are more likely to get faster and better results. 

Lastly, you can use technology and data analytics to take a look at how your operations are performing. If there’s anything that stands out, you can devise solutions to work around the problem.

The link between business growth and process improvement

Like two peas in a pod, business growth and process improvement come in the same package. Let’s take a look at some examples that illustrate the link between these two concepts: 

Scenario: A manufacturing firm

Process improvement initiatives seek to enhance your productivity, efficiency, and customer satisfaction. This can be accomplished by identifying and eliminating bottlenecks and wasteful tasks. 

Consider a manufacturing firm that implements Lean manufacturing principles to streamline its production processes. By getting rid of non-value-added activities, the company can reduce lead times, improve quality, and increase output. Since it’s able to fulfill orders quicker, customers will be delighted and won’t hesitate to keep coming back for more purchases. 

Scenario: An e-commerce startup

Let’s look at things in reverse. As businesses grow and expand their operations, they encounter new challenges. To keep up with increasing demands, companies must increase operational complexity and implement better systems and workflows.

Picture a small e-commerce startup that is currently experiencing rapid growth. The company may find that its order fulfillment process can’t keep up with demand. As the volume of orders increases, so does the number of delays, which will certainly upset clients. To address this, the startup can implement an automated order management system or redesign the warehouse layout to optimize picking and packing processes. These actions will boost operations and keep customers satisfied, both of which are necessary for sustaining the company’s growth trajectory. 

Key strategies for enhancing business growth

While every business expands and grows at its own pace, certain strategies are universally applicable for enhancing business growth. Let's explore some of them:

Strategic planning

  • Develop a strategic plan to align resources and efforts with your growth objectives. You can begin by conducting a comprehensive analysis of the market, competitors, and customer needs. This review points out where you can grow and helps you tailor your products and services to meet your customers’ evolving demands.
  • Monitor your progress and keep track of how effective your strategies are. If your solution is working, keep it up! If not, it’s completely normal to switch gears and try a different tactic. 

Implementing innovation 

  • Invest in research and development to foster innovation. Explore new technologies, market trends, and customer preferences to increase the chances of developing a groundbreaking product that can boost your company’s sales and reputation.  
  • Encourage teamwork and collaboration among your employees. Rather than refereeing their arguments, lead team-building activities with your staff and make sure they work as one, not against each other.   
  • Gather feedback from your customers and investors to see if they have any ideas for a new product. This customer-centric approach proves to clients that you care about them and it shows investors that their funds are being used in the best way possible.

Process improvement techniques for business growth

It’s time to discuss two widely used techniques that can stimulate business growth:

Lean management 

Lean management is an approach that seeks to “trim the fat” when it comes to unnecessary tasks. To make your organization more “lean” and efficient, consider the following tools: 

  • Value stream mapping analyzes the flow of materials and information through a process. Once areas of waste are identified, companies can take action to eliminate or improve the task. 
  • 5S methodology emphasizes the importance of a clean and organized work environment. To boost efficiency and productivity, follow these five steps: 
    • Sort
    • Set in order
    • Shine
    • Standardize
    • Sustain
  • Just-in-time production lowers inventory levels by producing goods or delivering services only when they are needed. Getting rid of the surplus helps your business reduce storage costs, minimize the risk of obsolete inventory, and improve cash flow.

Six Sigma

Six Sigma is a data-driven methodology that uses certain tools to reduce process variations and defects. One of these tools is the DMAIC (Define, Measure, Analyze, Improve, Control) method. This process helps organizations define project goals, measure current performance, and analyze data to identify the root cause of a problem. DMAIC also assists with implementing improvements and establishing control mechanisms to sustain the improvements.

  • Watch your efficiency go up and your errors go down. Not only will this keep your customers pleased, but you can also achieve consistent results faster. 
  • Promote a culture of continuous improvement, where cross-functional teams can come together and effectively collaborate. Be sure to encourage the usage of data and facts rather than emotion to drive decision making. 

How to overcome challenges in business growth and process improvement

Business growth and process improvement are great opportunities to revamp your organization, although there are a couple of things that you should be aware of: 

  • To grow, you need to identify your problem areas. Maybe market volatility or regulatory changes have been a cause for confusion, since nothing is for certain and you won’t know how your products will perform this year. Perhaps your resources are dwindling or your employees are resisting your attempts to change the company from within.
  • Once you flag down where there is room for improvement, approach the issue with a growth mindset. Being flexible and adaptable is a great way to lead your team. Your staff should know that although change can be scary, it can be freeing and lead to better business.
  • Be sure to communicate with your team well. While monitoring your performance and initiating feedback loops are a good start, they won’t mean anything if you don’t share the results with your staff. Hold meetings to reflect together on your successes and failures to continuously improve. 

Use Wrike’s process improvement features to grow your business

If you need a game plan to boost your business growth, look no further than to the power of process improvement. With Wrike, you can manage your process improvement strategies effectively, so that your business operations are streamlined and more efficient.

Wrike offers a unique set of features that can keep you ahead of your competitors. These include:

A product screenshot of an automation rule based an on approval decision in Wrike

If you’d like to plant the seeds of success for your business, get ready to use some tried-and-true process improvement strategies with Wrike. Start your free trial today.

Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.