, I headed to another event – Silicon Valley Product Camp – for a day of interesting discussions on designing better products. It has become a good tradition for me to attend this get-together, and this year my company, Wrike, was one of the sponsors of the Product Camp. Since at this “unconference” the participants themselves vote for the topics they want to hear, it was a pleasure for me to have my proposal chosen on the event day. As usual, the camps are much more interactive than a typical conference, so it was fun. The audience loved the topic and brought up great questions and ideas. People were especially interested in mobile, game mechanics, conversion optimization and launch, all important topics on their own, so I might develop some follow-up presentations later. By the end of the hour, almost everyone in the room was engaged in the discussion, which, in my opinion, is the best thing about such events as the Product Camp. Do you have a story or tip of your own to share on packaging great innovations in an easy-to-adopt product?