Shannon Riley, Author at Blog Wrike
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Shannon Riley

Shannon Riley

Shannon is a Strategic Client Architect for Wrike. He has 25+ years of experience and has worked with many Fortune 500 clients, helping them design and execute integrated multichannel marketing strategies that strengthen brands, engage target audiences, and drive business growth.
The Three R’s of Work Management: A Blueprint for Marketing Efficiency
Marketing 5 min read

The Three R’s of Work Management: A Blueprint for Marketing Efficiency

Wrike’s Industry Principal for Marketing, Shannon Riley, shares his tips on receiving, resourcing, and reviewing work.

Where’s the Rest of Your Marketing Revenue Hiding?
Leadership 5 min read

Where’s the Rest of Your Marketing Revenue Hiding?

This is the final installment in our three-part series focused on CMO pain points. Part 1 discusses the technical challenges of leveraging your martech stack while Part 2 focuses on the unique human challenges marketers face in our “New Normal.” Here, we discuss the solution to overcoming these challenges.

Collaborative Work Management: The Ultimate End-to-End Marketing Solution
Leadership 3 min read

Collaborative Work Management: The Ultimate End-to-End Marketing Solution

Marketing teams need a centralized work management system that will consolidate the martech stack, streamline bloated processes, and consolidate information to create a manageable go-to-market workflow. The solution is collaborative work management.

How CMOs Are Adjusting To 2020’s Challenges, Part 2
Leadership 5 min read

How CMOs Are Adjusting To 2020’s Challenges, Part 2

In part 2 of our series, we discuss the human challenges CMOs are facing in our New Normal like employee burnout, customer retention, and productivity in a remote environment.

How CMOs Are Adjusting To 2020’s Challenges, Part 1
Leadership 7 min read

How CMOs Are Adjusting To 2020’s Challenges, Part 1

Our three-part series examines CMO obstacles from implementing new tech to keeping teams productive, and the tools you need to bring everything together.

How 2020 Has Forced CMOs To Think Differently, Part 2
Leadership 10 min read

How 2020 Has Forced CMOs To Think Differently, Part 2

In part 2 of our series, we examine the human challenges CMOs have had to overcome like employee burnout, customer retention, and productivity in a remote environment.

How 2020 Has Forced CMOs To Think Differently, Part 1
Leadership 7 min read

How 2020 Has Forced CMOs To Think Differently, Part 1

In the first of our two-part series addressing common pain points for CMOs in the current climate, we focus on integrating the right technology tools and using that tech to gain essential insight and justify spend during an economic downturn.

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