Your Customers Can Help You in Crisis
, Monday, October 20, 2008
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Today, no company can be immune to the current economic situation. So it is the time for many businesses to analyze their business model and risk profile.Economics experts join their voices stating that the best thing you can do to withstand the crisis is to improve your customer service and be attentive to customer needs. Terry Leahy, the head of TESCO, a British-based international grocery and general merchandising retail chain, noted in one of his recent interviews that staying close to customers is the key to surviving the current, difficult economic conditions. “We learned some lessons, and the message is simple – stay with your customers. Listen to your customers.”
For project managers, it’s important that you treat your customers as stakeholders. John Mackey (CEO of Whole Foods) and Kip Tindell (CEO of The Container Store), who drove their companies with a constant growth over good and bad times, explain their take on stakeholders in this very interesting interview. It’s a must-read for executives in the current economic conditions.
