Presentation to be Given by Top Email Marketing Influencer Daniel Codella

San Jose, Calif., August 21, 2019 -- Wrike, the collaborative work management platform for high-performance teams, will be exhibiting on the Content Marketing World show floor and delivering a research-packed presentation on how marketers can more effectively use powerful psychological triggers to win the attention of their audiences on Wednesday, September 4, at 12:25 p.m EDT. 

What: “7 Psychological Triggers Every Marketer Should Master”

Attendees will learn how to identify specific ways to improve their messaging to quickly build trust, as well as engage existing and potential customers based on the latest psychological research.

Why: Understanding the way people think and feel is critical to building marketing messages that resonate. Knowing which emotional and cognitive strings to pull can help marketers craft campaigns that move people to engage and take action. This talk will provide an overview of seven powerful psychological triggers, analyze why they are effective, and share examples of how marketers can use them to improve their campaigns and messaging.

Who: Wrike Senior Content Strategy Manager Daniel Codella

Daniel crafts thought leadership pieces that help teams and organizations reach new levels of productivity. His innovative approach to email marketing has earned him a place as one of the top email marketing influencers to follow by Campaign Monitor and Atomic Reach. 

When: September 4, 2019, 12:25 p.m to 1:10 p.m EDT

Where: Content Marketing World 

Huntington Convention Center of Cleveland

300 Lakeside Ave E

Cleveland, OH 44113

About Wrike

Wrike is the most versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. More than 20,000 customers, including Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co., and 2M+ users across 140 countries depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in San Jose, California. For more information, visit: https://www.wrike.com/.