Presentation to be Given by Top Email Marketing Influencer Daniel Codella

San Jose, Calif., February 13, 2019 -- Wrike, the collaborative work management platform for high-performance teams, will be exhibiting on the Digital Summit show floor and delivering a presentation on how marketers can effectively use powerful psychological triggers to influence their audiences on Wednesday, March 6, 2019 at 11:45 a.m. MT.

What: “7 Psychological Triggers Every Marketer Should Master”

Attendees will learn how to identify specific ways to improve their messaging to quickly build trust with existing and potential customers based on the latest psychological research.

Why: Understanding the way people think and feel is critical to building marketing messages that resonate. Knowing which emotional and cognitive strings to pull can help marketers craft campaigns that move people to engage and take action. This talk will provide an overview of seven powerful psychological triggers, analyze why they are effective, and share examples of how marketers can use them to improve their campaigns and messaging.

Who: Wrike Senior Content Marketing Manager Daniel Codella

Daniel crafts thought leadership pieces that help teams and organizations reach new levels of productivity. His innovative approach to email marketing has earned him a place as one of the top email marketing influencers to follow by Campaign Monitor and Atomic Reach.

When: March 6, 2019 at 11:45 a.m. - 12:15 p.m.

Where: Digital Summit

Utah Cultural Celebration Center, Stage 2

1355 West 3100 South

West Valley City, UT, 84119

About Wrike

Wrike, now part of Citrix, is the most versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. More than 20,000 customers, including Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co., and 2M+ users across 140 countries depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in San Jose, California. For more information, visit: https://www.wrike.com/.