MEDIA ALERT: Wrike to Speak on Leveraging Psychological Triggers for Impactful Marketing and Exhibit at Digital Summit, Atlanta

May 8, 2019

Presentation to be Given by Top Email Marketing Influencer Daniel Codella

San Jose, Calif., May 8, 2019 -- Wrike, the collaborative work management platform for high-performance teams, will be exhibiting on the Digital Summit show floor and delivering a presentation on how marketers can effectively use powerful psychological triggers to win the attention of their audiences on Wednesday, May 22, at 3:55 p.m ET.

What: “7 Psychological Triggers Every Marketer Should Master”

Attendees will learn how to identify specific ways to improve their messaging to quickly build trust with existing and potential customers based on the latest psychological research.

Why: Understanding the way people think and feel is critical to building marketing messages that resonate. Knowing which emotional and cognitive strings to pull can help marketers craft campaigns that move people to engage and take action. This talk will provide an overview of seven powerful psychological triggers, analyze why they are effective, and share examples of how marketers can use them to improve their campaigns and messaging.

Who: Wrike Senior Content Marketing Manager Daniel Codella

Daniel crafts thought leadership pieces that help teams and organizations reach new levels of productivity. His innovative approach to email marketing has earned him a place as one of the top email marketing influencers to follow by Campaign Monitor and Atomic Reach.

When: May 22, at 3:55 p.m - 4:25 p.m ET

Where: Digital Summit

Cobb Energy Performing Arts Centre, Stage 1

2800 Cobb Galleria Parkway

Atlanta, GA 30339

About Wrike

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. With unmatched power, versatility, and intuitiveness, Wrike is the only work management solution an organization will ever need to scale, optimize, and move fast in a competitive world. More than 20,000 happy customers power their future and come together in Wrike, including The Estée Lauder Companies, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. Wrike is headquartered in San Diego, CA. For more information, visit