Entrepreneur and Strategist to Speak About Growing as a Leader at Work and in Life

San Jose, Calif., April 3, 2019 -- Wrike, the collaborative work management platform for high-performance teams, is pleased to feature Brand Strategist Katie Saffert in the latest installment of the Empow(h)er speaker series sponsored by the Women of Wrike (WoW) resource group. She will deliver a talk entitled “How to Use Your ‘WHY” to Be the BEST You Can Be,” that will encourage attendees to connect with their purpose to grow as leaders in work and life.

“Becoming successful as a leader isn’t just about your ability to motivate others,” said Saffert. “It requires an understanding of your purpose and figuring out what motivates you. Groups like WoW and series like Empow(h)er are invaluable to creating a supportive culture of self-discovery and for putting women in all stages of their careers on the path towards meaningful and happy growth.”

Saffert is the founder of the Hatched Collective and has made a career as a brand visionary, consultant, and host of the “Build Your Brand” conference. She strives to inspire women to step into their power and become leaders in their community. Saffert will give attendees strategies for creating authentic connections and contributions to the growth of their teams by encouraging them to think of themselves as their own internal consultants.

“We’re in an era where digital interactions make up an increasing share of our workday, making Katie’s message on finding purpose incredibly relevant for all workers; not just women,” says Wrike Vice President of People Operations Megan Barbier. “We love bringing in speakers like Katie that will inspire our workforce to look past the day-to-day aspects of their roles, and ultimately bring a greater sense of purpose to their work.”

About Wrike

Wrike, a Citrix company, is the most intelligent, versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. Customers like Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in Fort Lauderdale, Florida. For more information, visit: https://www.wrike.com/.