Visual Collaboration Applications Are Transforming—Get the Latest Gartner® Market Guide

Visual Collaboration applications are transforming

Working together on a canvas can boost engagement and lead to new innovation, but it is no longer enough. You need to be able to engage, ideate, and collaborate faster with the assistance of AI, and then enable humans, AI, and AI agents to transform those ideas seamlessly into action. Named as a Representative Vendor in this report, we believe Wrike is at the forefront of this shift.

We trust Gartner® to deliver an unbiased view of technology markets, and speak directly to what buyers need and want.

Read the latest Market Guide for Visual Collaboration Applications to understand our take aways:

• What are the mandatory features of Visual Collaboration

• What is driving adoption of these applications now

• How AI is enhancing productivity

• How applications are developing to support workflow, not just ideation

• Who are the Representative Vendors in this market

“Support new ways of working by using visual collaboration applications beyond live meetings — integrating them into creative, educational, ideation/brainstorming, process management, task management, and data analysis workflows.”

We believe Wrike Whiteboard leads this evolution by uniquely bridging the gap between creative ideation and structured execution:

• Seamless Execution: Instantly convert sticky notes into trackable Wrike tasks to prevent great ideas from being lost after the meeting.
• Two-Way Sync: Updates made on the canvas automatically reflect in your Wrike project plans (and vice versa) so your data is never out of date.
• Infinite Space: Visualize complex strategies on a limitless canvas using over 200 ready-made templates for use cases like Agile retrospectives or SWOT analysis.
• Hybrid Collaboration: Drive engagement across distributed teams with interactive features like live polling, voting, and secure external guest access.

Source: Market Guide for Visual Collaboration Applications, Christopher Trueman, Adam Preset, 27 October 2025

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