SharkNinja products are ubiquitous in our homes — from Shark vacuum cleaners to Ninja blenders, and a wide range of products in between. But they didn’t become household names by accident; their creative team manages and delivers thousands of creative assets to ensure that branding gets in front of the right eyes.
The tale of how the SharkNinja creative team manages over 15,000 creative assets is one we’ve heard time and time again: they started with a frustrating collection of Excel spreadsheets and moved to a seamless, efficient set of workflows within Wrike. Those streamlined workflows have enabled their department to increase production, without increasing headcount.
Chris Tinsley, Director of Creative Production & Operations at SharkNinja, sat down with our team recently and walked us through his team’s evolution in creative work management.
Chris explained that one of the key reasons SharkNinja chose Wrike was due to Wrike’s range of visualization options. “Some stakeholders…prefer to see information in a table view, some in a calendar, some in a Gantt chart, some in a road map view, some in a list view,” Chris explained. “The ability that Wrike has to pivot information for our different stakeholders is the main reason why we chose Wrike.”
According to Chris, even with the demands of the business growing by 25% and headcount staying flat, his team isn’t overwhelmed. In part, this is due to the fact that Wrike has enabled SharkNinja to automate processes, especially when it comes to project schedules. “The fact that with Wrike we’re able to create templates or blueprints of our project schedules means that the time that it takes to create a schedule is in seconds,” he explained, bringing that admin time down from several hours per project.
“Wrike didn’t just fit our business, it elevated it and it unlocked our ability to collaborate as a global company.”
Watch for yourself and discover how SharkNinja is unlocking the power of automated processes and workflows with Wrike.
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