Scale Venture Partners’ Stacey Bishop to Lead Duo in Discussion on Preparing Organizations for Moving Up Market

San Jose, Calif., January 30, 2019 -- Wrike, the collaborative work management platform for high-performance teams, will join WalkMe and Scale Venture Partners on stage for a conversation about how SaaS companies must evolve their startup marketing and sales operations to include enterprise-focused strategies as they grow and move up market. The panel will take place on Thursday, February 7, 2019 at 2:00 p.m. PST at the SaaStr Annual conference.

What: “From Transactional to Transformational: Moving Upmarket in the Age of Consumerized IT.” This panel will reveal how to transition marketing and sales operations from small, transactional deals, to large, transformational enterprise deployments.

Why: In an era where workers have access to business apps as easily as consumers have access to their personal apps, SaaS companies have ‘consumerized’ IT. Most SaaS startups with a large base of small and mid-sized customers must eventually shift upmarket to maintain their growth trajectory. Attendees will learn the challenges of upmarket movement, and practical strategies turning early traction into momentum with large, enterprise clientele. They will leave the panel with a clear understanding of how enterprises think about time and investment, enabling attendees to tailor their approach to enterprise customers and prospects.

Who: Wrike Founder and CEO Andrew Filev and WalkMe Co-Founder and CEO Dan Adika. This panel will be moderated by Scale Ventures Partners Stacey Bishop.

When: Thursday, February 7, 2019 at 2:00 - 2:30 p.m. PST

Where: SaaStr Annual 2019

San Jose Convention Center

150 W San Carlos St.

San Jose, CA 95113

About Wrike

Wrike, a Citrix company, is the most intelligent, versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. Customers like Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in Fort Lauderdale, Florida. For more information, visit: