The Beginner's Guide to Online Marketing
What’s the difference between SMM and social advertising? And what is marketing automation?
This ebook is your Online Marketing 101. It clears up all your questions in a quick, easy-to-read reference guide. Learn how companies today market online and find the most important tools to use so you can get started quickly.
What’s in the eBook
- Comprehensive overviews of 19 digital marketing approaches
- Common tools for each discipline
- Definitions of essential marketing terms like CRO, lead scoring, and POEM