How Marketers Get Things Done:
The State of Agile Marketing in 2016

Projects are becoming more complex, involving more tools, tech, and people for every campaign. You're now expected to accurately track every detail, report on expected vs. actual results, and work faster than ever to achieve complete business success. This is why marketing teams are turning to Agile methodologies to establish tactical and flexible approaches for new projects. We surveyed 800 marketers about their use of Agile, how it helps them get work done, and their overall satisfaction with the approach. The survey reveals the top marketing challenges, difficulties with cross-departmental collaboration, and the most helpful tool integrations.

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  • Top challenges marketers battle every day
  • Which non-marketing departments are the hardest to work with and why
  • Which Agile methodologies are most widely embraced
  • The number of tools marketers use on a regular basis

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