North America


Day 1: Tuesday, October 19

9:00 a.m.
9:00 a.m. – 9:30 a.m. PDT

Join Andrew Filev, Senior Vice President and Wrike General Manager at Citrix, as he takes a look at the biggest challenges surrounding hybrid work and the modern strategies needed to enable an organization to work as one, powerful entity.

Andrew Filev logo

Andrew Filev

Senior Vice President and Wrike General Manager at Citrix

9:30 a.m.
9:30 a.m. – 9:40 a.m. PDT

Citrix and Wrike are committed to moving forward together to provide employees with the tools they need to work efficiently and securely wherever they may be. Get an inside perspective on how the partnership came to be and what it means for the future of Citrix, Wrike, our customers, and the way we work.

PJ Hough logo

PJ Hough

Executive Vice President and Chief Product Officer at Citrix

9:40 a.m.
9:40 a.m. – 10:30 a.m. PDT

Our visionary product leader, Alexey Korotich, will hit on all the new innovation and updates in Wrike that will allow our customers to reach new heights of collaboration and performance. Encompassing interactive roadmaps, live demos, and customer stories throughout, this is a keynote that won’t disappoint.

Alexey Korotich logo

Alexey Korotich

Vice President of Product at Wrike, a Citrix company

10:30 a.m.
10:30 a.m. – 10:45 a.m. PDT
10:45 a.m.
10:45 a.m. – 11:15 a.m. PDT

Senior executives from leading companies come together in a candid discussion that looks at the emerging and existing challenges surrounding hybrid work, strategies for tackling employee burnout and retention, the role of technology in boosting productivity, and collaboration across the organization.

Francis Lalonde logo

Francis Lalonde

Vice President of Transportation at Walmart Canada

Karina Fernandez logo

Karina Fernandez

Chief Information Officer of the American Society of Hematology

Panel Leader: Amir Younes logo

Panel Leader: Amir Younes

Vice President of Client Success, Wrike, a Citrix company

11:15 a.m.
11:15 a.m. – 11:45 a.m. PDT

How and where we work has changed radically over the past two years. But the trends reshaping work were clear even before the pandemic, which catalyzed and accelerated the change. Even as many move toward hybrid work as a long-term workforce strategy, leaders need to be aware: We’re entering a world of continuous change that will require reinvention, driven by multiple shocks that will challenge how we work over the next decade. Organizations will need technology that can support those reinventions, aiding collaboration, improving visibility, and democratizing how work gets done. Guest speaker, Forrester Vice President and Principal Analyst J.P. Gownder, will present research on why and how this is happening — and what leaders can do to respond.

J.P. Gownder logo

J.P. Gownder

Vice President, Principal Analyst at Forrester Research

11:45 a.m.
11:45 a.m. – 1:00 p.m. PDT
1:00 p.m.
1:00 P.M. – 1:30 P.M. PDT

Co-hosted by MediaValet

1:00 P.M. – 1:30 P.M. PDT
Live Birds of a Feather Roundtable Discussion on Professional Services
1:00 P.M. – 1:30 P.M. PDT
Live Birds of a Feather Roundtable Discussion on Healthcare
1:30 p.m.
1:30 p.m. PDT
On-Demand Breakout Sessions Available

Day 2: Wednesday, October 20

9:00 a.m.
9:00 a.m. – 9:40 a.m. PDT

Based on more than a decade of intensive work with blue chip companies, this presentation will delve into the most common barriers to collaboration in the modern age and the cost of this disruption to your organization. Rob will also share some of his team’s learnings around what makes for a high-performing individual, team, and organization.

Rob Cross logo

Rob Cross

Professor Babson College and Founder of Connected Commons

9:40 a.m.
9:40 a.m. – 10:10 a.m. PDT

An exclusive presentation from Sherrie Besecker, Digital Program Manager at Syneos, on how the company brings together thousands of employees into the Wrike platform to connect, communicate, and work together in real time. With hundreds of hours of lost time saved every year, Sherrie will show us how her company uses Wrike to manage critical, sensitive, end-to-end workflows that guarantee a great outcome for both internal and external stakeholders.

Sherrie Besecker logo

Sherrie Besecker

Creative Technology Manager at Syneos Health

10:10 a.m.
10:10 a.m. – 10:30 a.m. PDT

An exclusive presentation from Carolyn Lum, Senior Manager of Continuous Improvement at Walmart Canada, on how her team set a new standard for operations, collaboration, and communication for the entire North American Transportation business, with Wrike.

Carolyn Lum logo

Carolyn Lum

Senior Manager of Continuous Improvement at Walmart Canada

10:30 a.m.
10:30 a.m. – 10:45 a.m. PDT
10:45 a.m.
10:45 a.m. – 11:15 a.m. PDT

We’ve brought together some of the best creative folks in the business — from Oracle, Nickelodeon, and Monumental Sport — to share their perspective on the complexities of today’s work environment, and what the best in class are doing to accomplish more with less.

Jeff Hartlieb logo

Jeff Hartlieb

Director, Project Management, Nickelodeon Experience Design

Stacy Herbener logo

Stacy Herbener

Video Technology Program Manager at Oracle

Lori Meyers logo

Lori Meyers

Manager, Digital Assets, Monumental Sports & Entertainment

Panel Leader: Esther Flammer logo

Panel Leader: Esther Flammer

Head of Wrike Marketing, Citrix

11:15 a.m.
11:15 a.m. – 11:45 a.m. PDT

Listen in as three leaders from incredibly diverse industries share how they’re leveraging Wrike to drive up success and operational excellence. From wastewater treatment to fleet management and advocating the need for scientific research, this panel session won’t disappoint!

Mark Silvanovich logo

Mark Silvanovich

Director of Operational Excellence at Ostara

Brian Gotti logo

Brian Gotti

Program Manager of Marketing Operations at Geotab

Brandi Suttles logo

Brandi Suttles

IT Project Manager, American Society of Hematology

Panel Leader: Frances Ward logo

Panel Leader: Frances Ward

Head of Corporate Marketing, Citrix

11:45 a.m.
11:45 a.m. – 1:00 p.m. PDT
1:00 p.m.
1:00 P.M. – 1:30 P.M. PDT

Co-hosted by Tenovos

1:00 P.M. – 1:30 P.M. PDT
Live Birds of a Feather Roundtable Discussion on Education & Non-profit
1:00 P.M. – 1:30 P.M. PDT
Live Birds of a Feather Roundtable Discussion on PMO
1:30 p.m.
1:30 p.m. PDT
Conference Concludes

Sponsor Sessions


With so much on the go for today’s marketing teams, it can be easy to get caught in a wasteland of the martech status quo. Business operations aren’t perfect but a complete overhaul of your martech seems out of the question, so you choose to accept it for what it is. But what if there was a different path forward?
In this session, we’ll introduce a simplified way of looking at your martech maturity and share how it can be used to help gradually build a martech stack that reenergizes your team’s performance. You’ll leave with an understanding of where your martech stack stands today and actionable steps you can take to achieve martech maturity.

Beth Kszan logo

Beth Kszan

VP of Marketing, MediaValet

With data spread across disconnected systems and teams distributed across the globe, marketers and creatives need more support than ever to be effective and efficient at what they do. Pairing modern, data-first digital asset management with best-in-class collaborative work management can peel back those layers of complexity and empower teams to focus less on the process and more on the stories they have to tell.

Addison Wasson logo

Addison Wasson

Product Owner, Tenovos

Breakout sessions - Work Your Way Track


Traditional CRM systems are costly, cumbersome, and difficult to customize. Learn how CHOMPS, a specialized snack brand, leveled up from using Wrike as an internal project management tool to building a CRM platform within Wrike to better track sales leads, opportunities, and inform internal team members of new accounts. This session will show how you can drive a sales process more effectively without buying a full CRM.

Haley Clements (Mallon) logo

Haley Clements (Mallon)

Sr. Associate, Sales Operations, CHOMPS

Join us to learn how you can configure Wrike to meet the needs of different teams and departments. Whether big or small, Agile or Waterfall, and marketing or IT, you can work your way with Wrike’s versatile platform for all teams. We’ll dive deep into recent and upcoming features that will allow you and your team to configure Wrike to your needs. Learn how to use Work Templates and Space-level settings to access data securely at your fingertips and harness the power of mobility.

Anna Grigoryan logo

Anna Grigoryan

Director of Product Management, Wrike, a Citrix company

This session will explore how Envision IT uses Wrike to positively impact the business. Envisioners will highlight their three-phase deployment strategy for leveraging Wrike in their purpose-driven technology services business. With phases 1 and 2 complete, Envision is already experiencing the power of Wrike to help develop new business, deliver projects with improved efficiency and quality, and improve upon already awesome customer satisfaction scores. Specifically, learn how Envision used Wrike to double incoming sales leads, ease communication and visibility among project stakeholders to naturally facilitate improved accountability, and ultimately foster a win/win relationship with clients for the long-term.

Nancy Pautsch logo

Nancy Pautsch

Chief Evangelist of Stakeholder Value (President), Envision IT

Addie Peper logo

Addie Peper

Cultivator of Connection, Envision IT

Jayne Lauby logo

Jayne Lauby

Project Manager, PMP, Envision IT

Wrike isn’t just for business teams, it’s for all teams. Learn how Women’s Health Integrated Research Center, Women’s Service Line, Inova Health System, a leading cancer research lab, developed a semi-automated ticketing system using Wrike that tracks departmental activities for the exchange of data and specimens with automation triggers, request forms, and customized workflows. The session will focus on best practices for creating a centralized system in an unconventional environment to standardize operations.

Stacey L. Lytle-Gabbin logo

Stacey L. Lytle-Gabbin

Research Program Manager, Women's Health Integrated Research Center, Women's Service Line, Inova Health System

Breakout sessions - Power Your Teams Track


Discover how Wrike can integrate seamlessly with other tools, like Eloqua, to automate key marketing processes and to drive Wrike adoption throughout the marketing org.

Mary Boozel logo

Mary Boozel

Marketing Automation Manager, Verint

Owen Murtagh logo

Owen Murtagh

Marketing Content and Collaboration Manager, Verint

Chances are you’ve heard the stats about the number of projects that fail, but did you know the best-kept secret to their success? It’s project governance. Learn why project governance is the #1 key to your project’s success, the scary implications without them in place, and six initial questions that you can leverage to jump-start the success of your PMO.

Chris Hare logo

Chris Hare

Industry Principal, PMO, Wrike, a Citrix company

Learn how Arizona State University’s Enterprise Marketing Hub utilizes Wrike to deliver best-in-class and award-winning marketing collateral. Attendees will get tips and tricks to help manage a fast-paced creative workflow and learn how to best optimize Wrike for projects.

Chris Halkovic logo

Chris Halkovic

Senior Manager of Brand and Creative Production, Enterprise Marketing Hub at Arizona State University

Kelsey Smith logo

Kelsey Smith

Production Manager, Enterprise Marketing Hub at Arizona State University

It’s no secret that marketers have a bad rep of spending lots of money, using tons of resources, and producing assets and campaigns with little to show for how their efforts impact the company’s bottom line. But with the help of Wrike and Marketing Insights, we’ll explore how marketers are able to build a coherent end-to-end story based on insights, so they can defend their value and show how their efforts move the company forward.

Juan Porras logo

Juan Porras

Product Solutions Manager for Wrike for Marketing, Wrike, a Citrix company

Explore Texas A&M’s journey with Wrike and how they discovered how Wrike can be used in multiple ways across different departments. With Wrike as the Batmobile, the utility belt, and all the fun gadgets, anyone can be Batman.

Mitchell Bausch logo

Mitchell Bausch

Continuous Improvement Manager, Texas A&M University

Budget tracking and end-of-year fiscal planning are always points for marketing and finance teams. Think outside of the box by using Wrike, and learn how to build processes so your teams can seamlessly collaborate, focus their efforts, and drive successful results.

Ingrid Gingras logo

Ingrid Gingras

Director of Marketing, The Ottawa Hospital Foundation

Amanda Liscumb logo

Amanda Liscumb

Accounting Officer, The Ottawa Hospital Foundation

As a real estate investor and developer and student housing operator operating throughout Europe, it was important for us to find an Agile project management tool. With Wrike, we now have a central project hub for all project information company-wide. Cross-team project work is one of our main tasks at one of our house openings. With Wrike, no information about the project is lost anymore and is easily controllable through short approval processes and responsibility assignments.

Benjamin Röber-Rathay logo

Benjamin Röber-Rathay

Director Commercial & Digitalization, International Campus Group

Breakout sessions - Scale Your Enterprise Track


Discover how Citrix is implementing Wrike as they onboard 10,000 employees onto the platform. During this session, you’ll learn how Citrix Workspace with Wrike empowers employees to do their best work by allowing them to work from anywhere, on any device, and at any time, regardless of their work type or workflow with contextual security and performance.

Mizelle Hornilla logo

Mizelle Hornilla

Technology Specialist, Citrix

As our global business grew, so did our need for a way to standardize and centralize project information. With Wrike, we now have a single source of truth to store all our project information, enabling global reporting and one location where our project teams can communicate and collaborate. Wrike’s integration with external tools like Salesforce has also given us an even more complete picture of our business. Join us to hear more.

Joanna Kamyk logo

Joanna Kamyk

Head of Europe Project Management, Nielsen Media

Join us to learn how we enable users to build and grow for the future with their goals and purpose in mind. Whether you’re part of a marketing, sales, or IT team, goal planning is an essential element to a growing company. Experts Gary W. Condit and Anna Lopatuhina will share the company’s vision on goal planning and how we plan to set your team (and your OKRs) up for maximum success in the near future. Because let’s be real, the world may have shifted but that doesn’t mean we have to lose sight of our goals.

Gary W. Condit logo

Gary W. Condit

Sr. Project Manager (Operations), Wrike, a Citrix company

Anna Lopatuhina logo

Anna Lopatuhina

Lead Product Manager, Wrike, a Citrix company

Learn how Íñigo O’Neill, Technical Director of Kronos Investment Group, established the pillars for cross-collaboration and maximised efficiency throughout the organisation — from blueprints for large construction projects to request forms to manage technical issues with their external IT partner. There’s no limit to what you can achieve with Wrike!

Iñigo O’Neill logo

Iñigo O’Neill

Technology Director, Kronos Investment Group

Register now to view on-demand content

Register now to view on-demand content

Even though the live portion of Collaborate 2021 may be over, you still have a chance to view all the amazing mainstage and customer breakout sessions. Don't miss your chance to learn valuable takeaways from industry leaders!
Register now to view on-demand content