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Creative Asset Production Template

Simplify your asset production process with Wrike. Organize tasks, manage and track campaigns, and proof assets with one template.

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Centralize all your creative assets

Creative production teams often struggle to keep up with the demand for new assets. Outdated workflows can further complicate matters, slowing the whole process down. Tasks tend to pile up quickly, flowing in from emails and messages. It can be difficult to locate assets, get feedback, secure approval, and make sure publication deadlines are met.

Wrike’s creative production template centralizes your workflows, making managing creative asset requests so much easier. Streamline your intake using custom request forms, organize your campaigns with projects and folders, and collaborate with colleagues in real time to accelerate sign-offs and deliver on time, every time. 

What’s included in this template

Why creative production teams need Wrike

Learn how Wrike’s creative asset production features can help boost productivity with streamlined workflows and effortless collaboration.

Speed up sign-offs

Accelerate your approval process with Wrike’s creative asset production template. Review, edit, and comment on multiple versions in-context and in real time. Create automatic reminders and prompts to keep feedback coming and stay ahead of deadlines.

Improve work intake

Flooded with requests? Take charge of your intake with Wrike’s custom request forms and Blueprints. Customize the language, tailor the layout, and design custom fields that suit your team, and capture everything you need to start creating straight away.

Wrike marketing screenshot request form with existing and new asset links.

Customize dashboards

Create specially-configured dashboards for your campaigns, clients, and teams — or get a bird’s-eye view of it all. Customize a personal productivity board to stay on top of all your to-do tasks, quick-access files, and assets under review.

Wrike dashboard displaying charts for tasks, budgets, workload and project metrics.

Maximize resources

Wrike’s resource management tools make it easy to get more done, with less. Get a 360° view of your team’s capacity with our workload chart. Evaluate needs, optimize resources, and balance workloads — all in one platform.

Requested Effort panel displaying effort requests in resource management interface.

Produce more creative assets with Wrike

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What’s included in this template

  • Automated requests
    Design an asset request form that triggers a complete brief, with all the information you need to start creating a banner ad, infographic, or other creative assets. Wrike helps you speed up your production process, getting your assets to market fast. Learn more about custom request forms.
  • Creative dashboard
    Customize your dashboards to view all your creative requests in one place. Sort by priority and filter by activity. See at a glance all work in progress, as well as assets in approval or revision stage. Find out more about Wrike’s project dashboards. 
  • Productivity dashboard
    Start your day with a complete picture of all your to-dos. View today’s tasks, pending reviews, important files, and upcoming deadlines — all with color-coded labels. Productivity dashboards help you stay on top of all your deliverables.
  • Content calendars
    Manage multiple campaigns easily with Wrike’s team calendars. Scan quickly for key information by using filters, color-codes, and layers. Share with stakeholders in seconds, keeping everyone up to date with project statuses and due dates.
  • Product stages dashboard
    Display all your active assets in their current production stage so you can track progress at a glance. Create your own widgets, including “review”, “requested”, and “in progress”. Monitor your activity stream for instant updates in real time.
  • Custom item types
    Tailor your workspace for your team. With custom item types, you can create asset types common to your organization, like brochures or infographics. That means you can kick-start your work in seconds. Read more about custom item types. 
  • Custom workflows
    With Wrike, you can configure your workflow for your needs. This template comes with a set of ready-to-use statuses like “content review”, “waiting on others”, and “needs more info” but you can use custom workflows to build bespoke terms for your team.
  • Proofing and approval tools
    Make feedback loops a thing of the past with Wrike’s powerful proofing and approval software. Comment in-context on assets, compare old and new versions, edit in Adobe integrations, and invite internal and external stakeholders to review.

How to use Wrike’s creative asset production template

Wrike’s creative production template will put you on the path to maximizing and simplifying your creative process. Our detailed guide will help you learn how to:

  • Kickstart creative tasks with request forms and blueprints
  • Organize tasks into folders and projects
  • Visualize your workload with custom workflows and Gantt charts  
  • Keep track of asset progress with dashboards

Step 1: Collect briefs

Your creative team is ready to get to work, but first they need all the project details to deliver the assets. To equip them with this information, this template includes a custom request form to fill the place of a digital brief.

Share this form with the person who would like to make a creative request, so they can fill it in and explain exactly what is required. What type of asset is it? What campaign is it for? Is it a high-priority project? When all the important questions have been answered, they can submit the request. 

This will kickstart the creative production process. In your role as a project manager, this template will guide you through the next three steps:

Step 2: Manage intake

Once the request form is submitted, it will be listed in your intake folder. You must first check it over and ensure it has all the information required for your teams to get started. Then, you can cross-tag the request and add it into the appropriate campaign folder. 

Next, you must check your team’s availability. Use your dashboards to see who has capacity for extra tasks, then add assignees. To get more visibility with your project schedule, switch from Table view to a Gantt chart. Here, you can use the drag-and-drop builder to move tasks and adjust dates if necessary.

Step 3: Execute workflow

Now, it’s time to get to work. Remove the project from the intake folder to kickstart the workflow. Here, you can update your settings to trigger a status change with this action (e.g. move to “Copywriting”). 

This template’s custom workflow will enable your teams to view the status of tasks at any time. Individual folders will help to distinguish between different campaigns at a glance. Visualize your tasks using Table view, or switch to a Gantt chart for a clear workflow timeline.

Step 4: Organize assets

With multiple projects on the go, it’s important to keep track of your assets as they move through various stages — from “Requested” to “Proofing” to “Published.” Monitor progress on your requested assets, production stages, and project status with customizable dashboards.

Add assets from your DAM to keep everything in one place, and use the Files tab to track different asset versions. Categorize your assets by adding extra tags so they can be found easily in separate groups — ensure that your information is never more than two clicks away.

Wrike’s creative production template is your guide to a more efficient design process.

Tailor Wrike’s versatile platform to suit your needs. Customize your workspace by creating dashboards that highlight individual workloads, with optional widgets for both personal and team to-do lists. Figure out the best working style for your team and optimize your resources accordingly.

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