Qué es la gestión de la comunicación de los proyectos

How to create a project communication management plan

Project managers need to clearly outline how they will manage communications across their projects. This is done by creating a project communication management plan.

When creating a plan, project managers should follow these five steps:

1. Decide your objectives: What will be the purpose of your communication? You may use some communication tools for awareness, such as a status report. Others may require action, such as requiring a sponsor to authorize spending or a customer to approve project testing.
2. Determine your audience: Who are the stakeholders in this project? You should make an extensive list of everyone involved. Consider anyone impacted by the project or who influences its success. This list should include team members, sponsors, customers, and other interested parties.
3. Write your message: What will the message be for each type of communication? This is the actual content that will be shared. Key components to be communicated include scope, schedule, budget, objectives, risks, and deliverables.
4. Choose your channel: How will the message be delivered? Will it be a formal report emailed out to all stakeholders? Or will it be an informal verbal debrief during a team meeting?
5. Set a timeline: When will you deliver your message? Do your stakeholders require weekly or monthly reports? Is there a deadline to meet? Consider varying time zones and employee schedules here.

Your project communication management plan should be detailed enough to lay out why you’re sending a message, who you’re sending it to, what specific information will be sent, how you’re going to send it, and when.

Involving your stakeholders in the creation of this plan is important. You need to understand their communication preferences and expectations. If you over-communicate, they may stop paying attention. But, if you under-communicate, it can lead to misunderstandings and issues.

The golden rule here is that, to be a good communicator, you need to be a good listener. It may seem obvious, but Harvard Business Review points out that listening is an overlooked leadership tool. Pay attention to all the factors and take every opinion into account before creating your project communication management plan.

Manage project communication

Once the project communication management plan has been created and approved, it’s the project manager’s job to ensure it’s carried out successfully. This means the plan needs to be reviewed and updated on a regular basis to reflect any changes to the project or its stakeholders. 

The project manager also has to manage the execution of the project communication management plan. This includes:

1. Collection and analysis of data
2. Creation of messages for communication
3. Transmission or distribution of communications
4. Storage of any communication reports, files, or documents
5. Retrieval of any stored communications
6. Disposal of any old communications upon project closure or a set date

Monitor project communication

This process used to be called ‘control communications,’ but was updated in the sixth edition of the PMBOK. Despite the title change, the process is the same. It involves monitoring and controlling project communications throughout the entire lifecycle.

This may include the confirmation of the following:

• Communications went out as planned
• They were received by the proper stakeholders
• Messages were understood
• Any relevant feedback was provided to the appropriate project members

The actual type of monitoring, including method and frequency, should be a part of the project communication management plan.

How to be successful at project communication management

Excellent communication is a critical component of project success. In fact, poor communication is one of the main reasons a project can fail. Project communication management ensures that does not happen.

Successful project managers use formal and informal communication methods across various channels. This helps increase the chances that messages are received. Use simple language, stick to relevant topics, keep messages concise, and include all information in one place to reduce your chances of communication failure.

The following communication management skills can also increase a project manager’s chances of success:

• Strong active listening skills
• Proficient writing skills
• Excellent speaking ability
• Asking questions and probing for more information
• Setting and managing expectations
• Motivating people to become and stay engaged
• Conflict resolution skills
• The ability to summarize and recap what you’ve heard

Why use Wrike for project communication management?

Wrike’s project management platform is a powerful tool for project managers. It is intuitive, easy to use, and versatile enough to be tailored to your specific project needs. Wrike also has a variety of features that can help project managers increase and improve communication throughout their various project stages.

These include:

• Custom request forms: By automating requests, project managers can efficiently communicate task requirements in seconds, and add extra information in custom fields.
• @mentions: Tag a team member to send a notification directly to their Wrike inbox. This ensures that no messages are lost in unread emails.
• Integrations: Keep all your project communication on one platform by integrating Wrike with your favorite messaging apps, including Slack and Microsoft Teams.
• Live Editor: With this tool, you can edit task descriptions in real-time, meaning several people can communicate changes quickly with each other. This is especially useful for remote teams working together on a group project. 
• Calendars: Share updates in team calendars, so that everyone is kept in the loop. Edit project deadlines and due dates easily.

Take a tour of Wrike’s work management platform and find out how you can boost your project communication management.

Further reading:

• 4 Reasons Why Communication Fails (And What To Do About It)
• 6 Strategic Ways to Keep Your Team Communication Streamlined
• 5 Most Common Mistakes in Managing Multiple Projects: Communication Breakdown (Part 5 of 5)
• 5 Ways to Save Your Team from Communication Breakdowns
• The 5 Ws of Virtual Communication