Wrike Collaborate 2018 featured keynote addresses from industry luminaries, breakout sessions where Wrike customers shared workplace successes, and game-changing networking opportunities with fellow "Wrike-minded" heroes. Together we built a collaboration nation that inspires creativity, curiosity, and confidence.
Check out and share highlights of Day One and Day Two of the conference.
Keep Collaborating! We met a lot of you at Collaborate, but there's thousands more Wrike Users out there! Keep sharing, chatting, and learning year round on Wrike's Community forums.
CEO, Philz Coffee
Jacob Jaber is the CEO of Philz Coffee. Jacob took the reigns at just 18 and grew the business from a single store to national scale over the past decade. Philz’ “one cup at a time” approach to coffee helped define a new wave of coffee culture in America.
Advisor and Board Member, Macaitis Advisory
Bill Macaitis is an advisor and board member, guiding aspiring unicorns develop world class teams and innovative go‑to‑market strategies. Over his 20 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).
Head of Product Management, Zoom
Oded is responsible for leading Zoom's Product Management. He brings more than 15 years of product experience to the Zoom team, providing in‑depth knowledge in video‑centric collaboration and hands‑on experience in building large‑scale, cloud‑based services. Before joining Zoom, Oded held leadership positions at Blue Jeans Network, Cisco Webex, and Radvision.
Founder, President, and Chairman, Uncommon
Amir Ashkenazi is a three-time entrepreneur that pioneered comparison shopping, programmatic advertising, and AI recruiting. He is responsible for over $1 billion of value created. In 2015, Amir founded Uncommon, the world’s first AI-powered, fully-automated recruiting service. Prior to Uncommon, Amir founded and sold Adap.tv and Shopping.com.
Chief Marketing Officer, Dynamic Signal
Joelle is the Chief Marketing Officer of Dynamic Signal has 25 years of experience leading marketing, sales and operations teams at media, enterprise, technology, and consumer internet companies including Adify (Cox), Reactivity (Cisco), Engage.com, Net Dynamics (Sun), and Bloomreach. She’s a lifelong student of organizational psychology and team management and is sought out to transform good teams into truly amazing teams while creating categories in tech.
Founder & CEO, Unito
Marc is the founder and CEO of Unito, a middleware letting everyone collaborate from the tool of their choice. Unito syncs tasks, files, and conversations across Wrike, Jira, Github, and others. Prior to Unito, Marc built three businesses in the medical and digital signage spaces, leading product and technology.
Director, Creative Operations, Stitchfix
Eve Maidenberg is a creative operations leader with over 20 years of broad experience from Digitas, Hearst Digital, eBay, Marqeta and FICO. Today, at StitchFix, Eve brings her experience of every facet of creative production to develop a strategic approach to creative operations that unifies teams helping them find ways to work better, smarter and faster.
VP of Marketing, Signifyd
Indy Guha is the VP of Enterprise Marketing at Signifyd, which leverages A.I. for guaranteed fraud protection at online retailers like Jet.com and Gucci. Signifyd protects over $10B of annual merchandise sales today and has raised over a $185M in venture funding. Previously, Indy was a partner at Bain Capital Ventures focused on enterprise A.I. and automation, investing in companies like Signifyd and Wrike.
CEO and Founder, WNDYR
Claire Haidar is a tech entrepreneur and speaker fascinated by the intersection between systems and human behaviour. She believes that if people are going to spend 90% of their time at work, it should be the place where their souls, hearts and minds come alive.
Prinicpal PM Manager, Microsoft
Michal currently is a Product Manager Lead for Microsoft Teams. He leads a team of PMs focused on the partner ecosystem for Microsoft Teams worldwide. His team's goal is to enable new and innovative ways to communicate and collaborate through apps within Microsoft Teams.
Campaign Operations for Marketing, LinkedIn
Michael Villareal leads Campaign Operations for Marketing at LinkedIn. He has held a variety of ops roles in web development, marketing resource management, marketing operations, and marketing automation. Outside of work and family he is passionate about higher education causes.
Chief Product Officer, Advice Local
Justin Liles, Chief Product Officer at Advice Local, leads a scalable team of more than 100 people. He has overseen the submission of more than 4 million business listings to directory sites through the company’s proprietary local presence management technology.
Head of Support, PLURALSIGHT
Program Manager, Market Research & Operations, OSF HealthCare
With almost 20 years in the health care industry, Andrea has had a wealth of experience in fields ranging from patient and consumer insight to regulatory accreditation. She has been with OSF HealthCare, an integrated health care system located across Illinois and the upper peninsula of Michigan, for 10 years. At OSF, she has served in roles with divisions such as ambulatory quality & safety, performance improvement, and now marketing and communications as their program manager of Marketing Research and Operations. Her passions include change management, patient/caregiver advocacy, and improving the overall health care experience.
Senior Consultant, GiANT Worldwide
Jeff is an accomplished leadership guide, coach, and business development consultant, widenly endorsed as a "Master Connector." He has built a career on his passion for trusted relationships, and nothing excites him more than the art of connecting good people. Jeff brings a thoughtful approach from lessons learned over 20+ years as a leader, business development executive, and consultant with organizations from entrpreneurial start-ups to the Fortune 500.
Creative Production Manager, Airbnb
Hoon is the Creative Production Manager of The Art Department at Airbnb (the in-house creative team). He brings his over 15 years of experience being at the intersection of technology and art. He is in charge of finding efficiencies, optimizing workflows for scale, and finding resources and tools to help keep the creative team creating and not being bogged down with process. He was previously at world-class animation studios, Pixar and Dreamworks Animation.
VP Business Development, Workato
Markus is the VP of Business Development at Workato. He has held product and leadership positions in start-ups and of billion dollar products at large public companies in the Big data and Integrations spaces. Prior to Workato, he led the product and solutions teams at Splunk and also headed Product Management at Oracle for integration, business processes, and business event management products.
Director of Coffee and Sustainability, Philz Coffee
As Director of Coffee and Sustainability with Philz Coffee, Andi (Trindle Mersch) oversees coffee sourcing, quality, and more recently company-wide sustainability efforts. She is 20+ year engaged veteran of the global specialty coffee industry, with extensive origin and teaching experience, numerous published articles, and many volunteer leadership roles. Currently, she serves on the board for Food 4 Farmers.
VP Sales, MediaValet
Eric Simmons is VP Sales at MediaValet, a Digital Asset Management platform used by marketing and creative teams to improve team’s productivity and drive ROI. Over his 15-year career in technology sales, he’s helped build best performing teams and solve marketing challenges for customers ranging from WalMart to Sunwing.
Creative Director, Philz Coffee
Tiffany holds over 13 years of diverse design experience, from crafting campaigns for companies such as Shutterfly, to overseeing production at boutique design agency, Murray Brand Communications. Her work has been featured in Communication Arts magazine. She now currently serves as Philz Coffee's Creative Director and is responsible for expressing the brand in ways that are authentic and true to its humble beginnings.
Senior Project Manager, Health System Marketing and Communications, Keck Medicine of USC
Jonathan is a Lean and Agile servant-leader with a passion for leveraging digital products, specifically within the healthcare industry. With eight years of project management, product development and digital marketing experience, he has built a strong record of leading cross-departmental teams and executing large-scale digital initiatives within academic and corporate institutions such as UBM Americas and Keck Medicine of USC.
CTO and Co-founder, Zapier
Bryan Helmig is the co-founder and Chief Technical Officer at Zapier, a workflow automation tool used by over two million people to connect the work apps they use every day. Prior to Zapier, Bryan coded and launched several products such as BitBuffet and Rankiac, and also built products internally at Veterans United Home Loans.
VP of Product, Stitch Fix
Donna Boyer joined Stitch Fix in January 2018 as the company’s first head of Product, leading Product Management and Design. Prior to Stitch Fix, Donna ran Product for Airbnb’s host side of the business and led the development of Airbnb Plus. She is passionate about increasing diversity in Tech, and serves on the Board of Directors of Girls in Tech and The Biden Institute’s Policy Advisory Board. She lives in San Francisco with her husband and two sons, and in her free time, you can find her practicing taekwondo, playing board games, and riding roller coasters.
Director of Marketing and Sales Promotion, Speedo USA
Denise Teti is responsible for key brand initiatives in retail, sports, and digital spaces at Speedo USA - a license of PVH Corp. Prior to joining PVH, she spent years in the New York fashion industry, and as a brand consultant for retail fashion brands.
Tools Operations Manager, Airbnb
Project management, process improvement, and automation pioneer bringing teams together with tools. Regina has a background in project management and supply chain management and has worked with different types of teams in terms of size and use-case. At Airbnb, she is in charge of tools and integrations for the Experiences - Content Ops Team.
Associate Director, Account Services, Metric Theory
Ashleigh Shapiro began at Metric Theory as employee number 4 in the company's Denver office, and made immeasurable contributions toward making that a "Top Workplace" for the Denver area. Today, as Associate Director of Account Services, she manages a team of account managers, and continues to build a Culture of Excellence at Metric Theory.
Principal Analyst, Altimeter
Charlene is a principal analyst at Altimeter. A foremost expert on business and technology, Charlene is frequently quoted by leading media channels, such as the Wall Street Journal and Reuters. She has also inspired audiences as the keynote speaker at the World Business Forum, World Economic Forum, and South by Southwest.
Director Product Marketing, Workato
Tridevesh (Tridi) Sarangi is the Director of Product Marketing at Workato. He leads, among many other responsibilities, Workato's product blog, ongoing training efforts through weekly Product Hours and Workato's Workjam series. Tridi is an integration veteran, having been a Senior Consultant in Informatica's Professional Services team. Tridi has also held multiple Product Management and Marketing roles at Apple, eBay and PayPal.
Program Manager, Marketing Strategies, Umqua Bank
As a program and operations manager on the Brand Marketing team at Umpqua Bank Ariel helps to manage the day to day operations of the in-house design team serving bank-wide initiatives. From digital ads to full-blown campaigns she thrives making sure the team has the tools they need to succeed.
Chief Executive Officer, Lattice Engines
Shashi is responsible for advancing Lattice’s vision to deliver the power of prediction to sales and marketing organizations. His unique background as a Cornell data scientist turned McKinsey partner drove the founding of Lattice. Today Lattice has changed the lives of tens of thousands of sales and marketing professionals with award-winning technology that enables them to use advanced data science to be more successful at their jobs and their companies to drive more revenue. Shashi holds an undergraduate degree from the Indian Institute of Technology at Kanpur and a Ph.D. in Physics from Cornell University.
Executive Director and Head of Operations, Creative Center at Sony Pictures Television
Nicki is the Head of Operations for the global creative internal agency that supports Sony Pictures Television. She is responsible for the overall operations, technology and fiscal strategy of the creative centers around the world. Starting her career at NBCUniversal, Nicki was responsible for transitioning Comcast’s networks (E!, Style, G4, Esquire) onto NBCUniversal’s broadcast and digital delivery technology infrastructures. After NBCU, she worked as a senior consultant for OnPrem Solution Partners, where she led a global project for Sony Pictures Television Networks to identify and implement a project management software across all of SPTN’s creative teams.
Marketing Growth and Operations Lead, Quantcast
Jeff Canada is a marketing operations and demand generation leader with a proven track record of delivering strong business results. A featured speaker at events around the globe and winner of the Data Driven Marketer of the year award, Jeff uses his passion for the art and science of marketing to drive meaningful business outcomes for Quantcast.
Senior Director of Project Management, Vizient
Sara is a project management leader at Vizient, the largest member-driven, health care performance improvement company in the nation. Sara is responsible for cultivating strategic cross-functional relationships and efficient processes needed to deliver results. Her 20 years of experience ranges from lean six sigma black belt to operational expertise.
Senior Global Communications Director, Euromonitor
Lauren is the Senior Global Communications Director at Euromonitor International, a global market research firm, where she focuses on building thought leaders out of company experts and incorporating all things digital into marketing and communications strategy.
Andrew Filev is the CEO and Founder of Wrike. Under Andrew’s leadership, Wrike has become a category-defining company, named a leader in Enterprise Collaborative Work Management by Forrester Research in 2016, and was included on Deloitte’s Technology Fast 500™ list in 2017 for the third consecutive year.
Frazier Miller is the CMO at Wrike. Over his 20-year career, Frazier has served in executive leadership roles at technology companies, including Articulate, Bloomspot, and Yahoo! His breadth of experience in product and operations gives him a unique perspective on how teams can excel in operationally-intensive environments.
Director of Product Management, Wrike
Alexey Korotich heads Wrike's product organization. Alexey has more than 15 years experience in enterprise software design, security, product development and management. His ability to define the long-term vision and management requirements for new, category‑defining enterprise solutions has led to numerous successful go‑to‑market plans and launches.
Vice-President of Sales, EMEA & APAC, Wrike
Patricia DuChene is Vice-President of Sales and Managing Director of Wrike EMEA. Wrike is a work management and collaboration platform used by high-performance teams everywhere. After joining Wrike in 2013 at its Silicon Valley headquarters, she moved to Dublin in 2015 to build Wrike's first international office, starting with two people and quickly growing to a team of more than 75. Patricia is responsible for scaling Wrike's international sales organization and is active in encouraging women in tech.
Barrett drives revenue generation, managing Wrike's sales force and governing sales strategy and execution. He collaborates with Wrike’s marketing and customer success teams to ensure sales processes are optimized for scalable, repeatable revenue. Prior to joining Wrike, Barrett led global sales for BrightEdge, where he continuously scaled and evolved revenue strategies in response to the explosion of growth in their market.
CEO, Philz Coffee
Alexey Korotich heads Wrike's product organization. Alexey has more than 15 years experience in enterprise software design, security, product development and management. His ability to define the long-term vision and management requirements for new, category-defining enterprise solutions has led to numerous successful go-to-market plans and launches.
Andrew Filev, Wrike
Digital Transformation: How leading brands are disrupting their categories
Donna Boyer, Stitch Fix
Digital transformation is upending entire categories and dramatically changing the competitive landscape. Never has it been more critical to harness the power of digital technologies to find new revenue opportunities, differentiate from competition and streamline operations. In this panel discussion with Airbnb Creative Production Manager Hoon Kim, Sony Pictures Television Networks Creative Center Head of Operations and Executive Director Nicki Batelli, and Stitch Fix Vice President of Product Donna Boyer, attendees will hear lessons learned from some of the most forward-thinking brands in the world.
The Pursuit of Operational Excellence
Denise Teti, Speedo USA
In 2017, HBR recognized that building operational excellence in the digital era is at least as important as having a superior corporate strategy or stellar executive leadership. In this discussion, hear from "2018 Manager X" award winners Metric Theory Associate Director of Account Services Ashleigh Shapiro, Pluralsight Head of Support Don Harris, and Speedo USA Director of Marketing & Sales Promotion Denise Teti on how they built superior operational controls, winning the hearts of their employees and the minds of their executives.
The Future of Work
Bill Macaitis, Macaitis Advisory
Success depends on collaboration. In this panel discussion, Unito CEO and Co-founder Marc Boscher, Zoom Head of Product Management Oded Gal, and advisor to startups Bill Macaitis will share their perspectives on the future of work and examine how collaboration and automation are transforming how work gets done today and tomorrow.
|Marketing and Creative Superheroes||Calling All Superheroes||Super Powers and Secret Weapons|
It's a Bird! It's a Plane! It's a Marketing Request! Managing Projects From Start to Finish
Regina Takai, Airbnb
Change Management: Turning Rogues and Rebels Into Your Super Team
Dury Bell, Wrike
Wrike Fundamentals to Elevate You to Superhero Status
Eric Sagarsee, Wrike
Better Than a Phone Booth: How OSF Healthcare Morphed Into a Centralized Marketing Super Team
Andrea Bonk, OSF HealthCare
Microsoft & Wrike: How to Join Forces to Increase Productive Collaboration
Michal Lesiczka, Microsoft Teams
Upgrade Your Utility Belt With App Integrations
Jorge Rojas, Wrike
Marketing Team, Assemble! Strategies to Supercharge Integrated Campaigns
Eve Maidenberg, Stitch Fix
Complex Projects Are Not Your Arch-Enemy: Managing Projects at Scale
Sara Jusseaume, Vizient Inc.
Protecting Your Secret Identity: Balancing Transparency and Privacy
Renee Olson, Wrike
Every Superhero Needs a Sidekick: Automation Has Your Back
Hoon Kim, Airbnb
How to Achieve X-Ray Vision: Dashboards and Reporting in Wrike
Lauren Beth, Euromonitor
Become Super Elastic: Harness Wrike’s Multiple Views and Workspaces for Powerful Flexibility
Bon Hernandez, Wrike
Built to Last
Jacob Jaber, Philz Coffee
Philz Coffee CEO Jacob Jaber knows growing a business requires a culture of excellence. In this fireside chat, Jacob will share his top three principles for building a high-performance organization and how he grew Philz Coffee from a single store into a national brand “one cup at a time.”
The Disruptor’s Agenda: How to Create a Strategy for Breakthrough Growth
Charlene Li, Altimeter
"Disrupt or Die” has been the rallying cry for decades, but we’ve gotten it wrong all this time. It’s breakthrough growth that creates disruption and not the other way around. To be on the right side of that disruption requires having a growth strategy that aligns the entire organization, as well as the leadership, culture, and work practices able to execute that strategy. Bestselling author and Altimeter analyst Charlene Li will cover the things you need to do to drive disruptive transformative growth in your organization.
Applied AI and Automation: Reshaping the Enterprise
Indy Guha, Signifyd
Artificial Intelligence (AI) is no longer just the stuff of science fiction and automation has come a long way since Ford coined the term in the 1940s. In this panel discussion, Signifyd VP of Marketing Indy Guha, Uncommon Co. Founder Amir Ashkenazi, Lattice Engines CEO Shashi Upadhyay, and Zapier CTO and Co-founder Bryan Helmig will share how their companies have successfully applied AI and automation to improve operations, services, and products, as well as lessons learned and what they believe the future holds for AI and automation in the enterprise.
Wrike Roadmap: Becoming the Digital Workplace
Andrew Filev, Wrike
Wrike prides itself in setting the product bar for the Collaborative Work Management space. Join Wrike's CEO Andrew Filev, CMO Frazier Miller, and Head of Product Management Alexey Korotich for an exciting sneak peek at the upcoming set of platform capabilities.
|Marketing and Creative Superheroes||Calling All Superheroes||Super Powers and Secret Weapons|
Change Management: Turning Rogues and Rebels into Your Super Team
Dury Bell, Wrike
Answering the Call For Help: How to Start Your Projects Off On the Right Foot
Michael Villareal, LinkedIn
Protect Your Secret Weapons: Make Resource Management Your Super Strength
Alex Belyaev, Wrike
Strategies to Form a Global Task Force of High-Impact Creative Superheroes
Eric Simmons, VP Sales, MediaValet
Every Voice Matters: Tools and techniques for building super teams
Jeff Meacham, GiANT Worldwide
Advanced Super Hero Training: A Deep Dive into Wrike Dashboards and Reporting
Roberto Wantland, Wrike
Getting into Superhero Shape: Going Lean to Scale Production with Wrike
Jonathan Beltran, Keck Medicine of USC
Great Power and Great Responsibility: Using Wrike to Deliver Results at Scale
Andi Trindle Mersch, Philz Coffee
Live Q&A: Get Your Questions Answered by Our Super Experts
Steven Kearney, Wrike
End of Conference
Workato is the only integration and automation platform that enables both business and IT users to build automation without compromising security and governance. Named a leader by both Gartner and Forrester, Workato’s no-code platform enables businesses to deploy integrations across Wrike, Salesforce, Google, Jira, Box, Slack & 1000+ more, within hours.
Informational Table Sponsor Want to manage ALL your work via Wrike? All you have to do is use Unito to sync Wrike with other tools like Jira, GitHub, or GitLab. You can sync information like tasks, comments, assignees, custom fields, workflows, deadlines, and more. Unito lets you filter what gets synced and what doesn’t, giving you practically real time updates on what’s happening in other teams.
Coffee Sponsor Philz Coffee started off as a labor of love in the Mission District of S.F. and has grown into a national coffee chain with nearly 50 stores across California and Washington D.C. Offering more than 20 unique blends that are brewed one cup at a time to your taste!
Informational Table Sponsor MediaValet helps marketing teams easily manage and distribute their digital assets, improving productivity and increasing ROI. With unlimited users, support and training, teams can access the content they need, whenever and wherever they need it. Built on Microsoft Azure, MediaValet is trusted by brands like Brand USA, Margaritaville and Experian.