Launching a new product is a huge undertaking, with the future of the business often riding on its success. You need every team pulling together to coordinate efforts and prevent costly mistakes. Efficient collaboration is essential, especially between two key teams: developers and marketing. Developers to listen to customer feedback and build the ideal solution, and marketers to speak to customer needs and capture their interest.
Yet getting these two very different teams on the same pag...
Product launches are stressful. While success can propel your company to new heights, a botched launch can cripple your business. On top of all that pressure, pulling off the perfect launch is a complicated process, with plenty of room for error. With less than 3% of new consumer goods considered "highly successful" (i.e., exceeding first-year sales of $50 million), what can you do to ensure that everything goes smoothly on launch day — and beyond?
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Fail fast and fail often. If you're not failing, you're not trying hard enough.
Entrepreneurs hear this ALL the time. It sounds like good advice, and we're all familiar with the stories of famous innovators overcoming setbacks to achieve greatness. Everyone from Thomas Edison to Steve Jobs has an inspirational anecdote where failure was an essential ingredient of innovation.
But the how is usually pretty fuzzy. What practical steps can you take to turn failure around?
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You’ve spent months laying the groundwork for your company's new product: conducting in-depth market research, creating wireframes and mockups, persuading stakeholders and execs to support your plan, plotting out a detailed project schedule, wrangling the development team, and working with marketing to generate buzz and ensure a successful launch. After all that work, the product is a guaranteed, slam-dunk success, right?
Not so fast.
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Even wildly succ...
Innovation isn't extraordinary anymore — it's expected. Product managers are facing saturated markets where every competitor is releasing new products and features at a quicker pace, each scrambling to beat the others to launch. Creativity is more essential than ever for product developers to capture consumers' attention, outpace the competition, and find ingenious solutions to customer needs.
Many people view creativity as a gift: either you have it, or you don't. But as this infographic...
Roll out the red carpet! Pop the popcorn! Dim the lights! We’re premiering the first in a series of videos on Lean methodology, featuring your very own productivity coach, Errette Dunn.
This first video applies Lean principles to the product development process, taking examples from the history of flight and the Wright brothers’ amazing success. You’ll learn:
how to shake up your process for better results
the most important first step for every stage
to watch for costly assumpt...
Good product development is crucial to your company's success, whether it's a small business startup or a huge corporation. Product delays or failures can mean falling behind competitors, or (worst case scenario) a failed launch. When developing your next product, look to the Wright brothers for Lean lessons to help your project soar.
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Wrike Social Collaboration Software
We've got more fun infographics on the way, so st...
Workflows are unique to every organization. Each company creates and releases products in its own idiosyncratic fashion. That's why it's important to use tools that mold to your specific way of working, instead of struggling to do it the other way around. The latest features in Wrike Enterprise let users customize their experience so they can set up Wrike to fit the unique way they work. But how, exactly?
Finding the Right System
Consider ACMEsoft, a (fictional) software development st...