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Wrike Customers

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Here’s How Your Ideas Shaped Wrike Product Updates in 2023
News 5 min read

Here’s How Your Ideas Shaped Wrike Product Updates in 2023

When we say we value customer feedback, we mean it! Here are some phenomenal product updates that started life as a user suggestion.

A Look Back: Wrike’s Biggest Highlights of 2023
Collaboration 10 min read

A Look Back: Wrike’s Biggest Highlights of 2023

As the year comes to a close, we’re feeling a bit nostalgic — so we decided to take a look at our biggest achievements of 2023. Can you guess what made the cut?

Wrike 2023: Our Year in Review
News 3 min read

Wrike 2023: Our Year in Review

2023 was a big year for Wrikers. From tons of tasks completed to cool new features, find out what made this year so special for our users.

Where Do Customers Find the Most Value With Wrike?
Collaboration 3 min read

Where Do Customers Find the Most Value With Wrike?

Wrike’s Collaborative Work Management Index is full of reliable stats on how real customers use our platform to save time and maximize team efficiency.

Wrike Collaborate Recap: How Our Customers Drive Efficiency
Collaboration 7 min read

Wrike Collaborate Recap: How Our Customers Drive Efficiency

Here’s a recap of the customer panel from Wrike Collaborate 2023, which focused on streamlining processes, evaluating technology stacks, and consolidating tools.

Get Set for Collaborate 2023 — Taking Place Next Week!
News 5 min read

Get Set for Collaborate 2023 — Taking Place Next Week!

Visa Acceptance Solutions and the Minnesota Vikings have been added to the lineup for Wrike’s 2023 Collaborate event on November 8 and 9.

Championing Change: Casey Shew on the Secret to Perfecting Processes
Wrike Tips 5 min read

Championing Change: Casey Shew on the Secret to Perfecting Processes

Welcome back to another episode of Championing Change, our blog series designed to give you an inside look into the project management processes of real Wrike customers.  The goal of this series is to highlight the ways Wrike users are leaning on specific Wrike features to increase adoption, improve efficiency, enable transparency and visibility, and move their organizations closer to their business objectives. That’s a wordy way of saying we’re nosy, and we love learning how other people use Wrike — it’s one of the best ways to pick up new Wrike tips and tricks.  We hope this series opens your eyes to new ways you can use Wrike to improve your own processes or make your life that bit simpler. If you missed the inaugural edition, you can catch up here with Jennifer Mariotti, Global Head of Creative and Design at media company Circana.  This week, we sat down with Casey Shew, who serves as Online Learning Solutions Architect and Project Leader, as well as Technical Solutions Lead, at eCornell. eCornell is Cornell University’s external education arm, offering online professional and executive development to students around the world. eCornell has over 100 professional certificate programs in a variety of disciplines, including project management, marketing, finance and business, and leadership. Casey has a complex role that involves mastering processes for eCornell. He spends his days identifying and implementing novel technologies and techniques within learning programs, collaborating with course development and program delivery groups to enhance efficiency, recommending creative solutions and plans for using new tools, and helping create reusable templates in the company’s project management system.  In his quest to improve efficiency at eCornell, Casey has become a natural proponent of a critical platform, Wrike, which he uses to design and implement effective processes across the campus.  Try Wrike for free Migrating to Wrike was “a breath of fresh air” eCornell previously used Jira for project management, but migrated the course development team to Wrike to align better with their processes.  “Given that this team’s project management processes were more aligned with traditional Waterfall project management methodologies than Agile methodologies, by and large migrating to Wrike was like a breath of fresh air for their use case,” Casey explained.  He also credited the smooth transition to having several admins onboarded into Wrike first, giving them a head start on adapting processes having already familiarized themselves with the platform. “There’s almost always skepticism when a new piece of software is introduced to solve a difficult problem — and rightly so! Software is often a shiny new toy that can be used as a distraction from complex challenges.” Casey said that within the admin team, it helped to ensure that several people were “versed in taking a business analyst approach to adapting processes to software.” He explained that Wrike’s capabilities are typically able to adapt and absorb a team’s workflows, but “the roadblock is often less about the capabilities of the software and more about the difficulty of understanding and translating processes into the software effectively and, most importantly, holistically.”  From his experience, he learned to ensure that teams take a thorough approach to setting up projects. “Do not skip the requirements gathering stage of bringing a new process or team into Wrike — this is where you can set the project up for success.”  Features that increase visibility Every Wrike user has favorite or most-used features. Personally, I’d be lost without my dashboard telling me what’s my most urgent task every day. Well, eCornell is no different. Casey specifically called out the tools that allow individual users to manage their tasks at scale more efficiently, such as dashboards, reports, and calendars.  “These tools enable us to set up views that centralize and organize tasks from a variety of projects into one place, for easy visibility and triage,” Casey said. “We manage many projects at once so these tools Wrike provides are critical in managing at scale across projects.” eCornell’s teams also rely on Wrike to help them cut down on time spent in meetings or updating stakeholders by including critical information about a project in fields with shared visibility.  “Task descriptions, comments, and custom fields definitely reduce the need to reiterate that information as frequently as would be needed otherwise,” Casey explained. This visibility also reduces the risk of duplicative work while building a broader shared understanding among teams. Using Wrike’s additional resources While Casey has incredible knowledge of how Wrike can help the wide variety of teams at eCornell, he knows where to head when he’s looking for more information. “I leverage the help center regularly both to educate myself and provide educational resources for others on features we are utilizing,” he said.  When an issue arises, he heads straight to the top — of our customer service, that is. “The request submission process is also very smooth and I appreciate how quickly I get responses to issues that might arise,” he explained.  Casey also pops onto the Wrike website regularly to stay abreast of any new features or use cases being released or highlighted. “I always check the release notes each week for relevant features that may benefit the various teams I work with that use Wrike,” he said.  “I’ve been very pleased to see the enhancements coming to the native automation engine in the recent months as well, and look forward to seeing that engine becoming more and more powerful in the coming years.”  And we look forward to delivering more powerful features, from AI to workflow management and beyond, in the coming years.  If you’re interested in bringing Wrike to your team, start a free two-week trial and take a few of Casey’s tips on board to promote efficient processes and improve your change management process for wider adoption.  Try Wrike for free

Get the Inside Track on Collaborate 2023 From Our Guests
News 5 min read

Get the Inside Track on Collaborate 2023 From Our Guests

Wondering what Collaborate 2023 might look like? Get the inside track on the best annual work management conference from former attendees.

Introducing Thomas Scott: Wrike CFO Moves to Interim CEO Role
News 7 min read

Introducing Thomas Scott: Wrike CFO Moves to Interim CEO Role

This summer, Wrike CFO Thomas Scott took on the role of interim CEO, as founder and former CEO Andrew Filev stepped into a board advisor role after 17 years as the head of the company. We’re in good hands, though. Thomas has all of the expertise and business acumen to take up the mantle as Wrike’s leader.  As Thomas assumes the Interim CEO position, we thought a Q&A would be an appropriate way for our customers, partners, and the general public to get to know his leadership style, his goals for Wrike moving forward, and his thoughts on current tech trends.  Q: Why don’t we start with your Wrike journey, how did it all start?  A: My Wrike journey started over a year ago; my one-year anniversary was in March of 2023. I had sold my prior business in the middle of 2021, and right as I started to consider my next challenge I had the good fortune to meet Andrew. I had been working as a financial and operating executive for innovative technology businesses for over 17 years, and was looking for the combination of a great product, team, and opportunity to make an impact. Wrike offered this chance and I have never looked back since taking this challenge. Q: What does it mean to be Interim CEO at Wrike?  As Interim CEO, my role is to guide Wrike forward on the next chapter of our story.  Part of this includes maintaining continuity on the things that brought Wrike to this level of success and part of it includes fostering innovation and change as we adapt to a new economic environment along with our customers.. Q: How is Wrike planning to thrive in a challenging climate? A: As we look to grow our business, it’s important to note that the environment has changed. Our customers are focused on efficiency and productivity and we’re really no exception to that. We’re doing the exact same thing, looking at how we can be more productive as a company and how we can take advantage of this shifting situation in the overall economy, and within IT spending in particular. If you think about the Wrike customer journey of going from teams to department to the overall company, I think some of what’s going on in the industry as a whole is going to help that journey. We just have to be very prescriptive about our strategies, staying focused on winning with our product, winning with our core customers, and ultimately winning with enterprise organizations to take advantage of some of these trends. I’m preparing to discuss some of these strategies at Wrike Collaborate 2023 in November, and we’re welcoming our VP of Product, Alexey Korotich, to the stage to discuss platform innovations that will get all of our customers excited about what’s to come. It’s a thrilling time to be in this industry and to be at Wrike, specifically. Innovation is in our DNA, we’re pioneers in AI for CWM, and you don’t want to miss the news at Collaborate.  Q: What is your take on trends like AI? A: AI is both fascinating and concerning at the same time if you think about the number of different use cases where it could be applied and the speed with which it could cause disruption.  For me, it is an interesting trend to follow externally in terms of what other companies are doing, but it’s also really interesting what we’re doing with it here at Wrike because there’s an enormous amount of use cases that we can apply both within the product as well as within our different functional areas. AI is going to allow us to create efficiencies in how we best serve our customers and tailor our message to them.  Again, tune into Collaborate – we have some incredible announcements to make on this front.  Q: What sets Wrike apart from its competitors?  A: The scalability of the product is a key differentiator. This product was built for scale and a lot of our competitors were not. Another differentiator is the work that we’ve done over the last year with Wrike Lightspeed that has made the entry-level point for this product really compelling. Teams now have the ability to adopt it earlier on, and that’s transformational.  From a use case perspective, our own teams have really increased their usage of Wrike and their ability to free up time by automating workflows. We know from experience that once you’re using Wrike for simple use cases, you start asking, ‘What else can I do with this?’ It opens up other possibilities, it brings in other users, and that gives you an idea of what that customer journey can look like on the outside as you’re watching it develop internally.  Q: What does Wrike’s financial future look like?  A: We have a great opportunity ahead of us given macroeconomic trends, their impact on business today, and Wrike’s inherent ability to improve efficiency and productivity – which is what every organization is focused on right now. As an STG portfolio company, I’m not able to share financial information; however, Wrike’s executive team is very much focused on understanding the growth rate in our market, where opportunities lie, and how we can invest in products, people, and processes to be able to increase the value of the business.  Q: How would you describe Wrike culture?  A: Wrike has a culture that drives change. This business has successfully navigated a number of really transformational milestones. From COVID to the Citrix acquisition and, subsequently, the demerger from Citrix, there are a number of big changes that we have been through. The resilience of this culture and the willingness to continue to find ways to innovate is something that I’m proud to be a part of here.   Our employees have a lot of grit. They can come into a challenging situation and are able to problem-solve and persevere through it. They are also intellectually curious, as well, and you have to be to work in such a fast-paced space.  Q: What makes Wrike a unique place to work? A: We truly are a global company spread out across a number of locations. I think that is a real strength for us and something that we should continue to invest in. Our resilience and ability to change is a key aspect of the culture and that’s something that I want to see us continue to invest in as well.  Q: What are the most exciting projects being developed at Wrike?  A: There’s an exciting opportunity for us to continue to expand how we use technology within our own business, whether that is to continue to drive more use cases internally with Wrike, or by investing in the tech stack that we use that we’re not fully utilizing today, or even bringing together different data sources.  Additionally, we’re looking to more than double Wrike’s business over the next few years. In order to do that, we’ve got to develop the next generation of leaders that will help this business scale and I view that as one of the more important things that I do in my job. Q: What’s the most rewarding part of being Wrike’s Interim CEO?   A: By far the most rewarding part of what I do is being able to travel around and talk to customers and our employees. That has been the best thing that I’ve done here. I’ve taken dozens of trips since I’ve been here over the last year, and I very much believe in forming relationships with people across our global footprint. Q: How do you spend your spare time? A: I am probably not the best role model for work-life balance, but I have a 14-year-old daughter so I both watch and coach a fair amount of youth sports and I love doing that. I also enjoy outdoor activities myself, like skiing, hiking, and mountain biking. I try to live as active a life outside the office as I can. Thomas will be delivering a keynote at our sixth annual virtual Collaborate event in November. Make sure to save your spot so you can get even further insights into what’s to come for Wrike.  Register for Collaborate

Wrike Delivers Unprecedented Transparency to Global Solutions Provider Syneos Health®
Wrike Tips 7 min read

Wrike Delivers Unprecedented Transparency to Global Solutions Provider Syneos Health®

Learn how Sherrie Besecker of Syneos Health harnesses Wrike’s power to unite multiple teams, streamline project management, and achieve unprecedented transparency.

Introducing Our New Customer-Focused Series: Championing Change
Project Management 3 min read

Introducing Our New Customer-Focused Series: Championing Change

What we hear time and again from our customers is that they love to learn how other people use Wrike. While we’ve shared hundreds of organizational use cases and customer stories that give you a macro perspective of how Wrike can help your company thrive, we know our customers also want to know the nitty-gritty details of how Wrike will affect their team’s day-to-day workflows.  So today we’re introducing a new series called Championing Change, where we get an inside view into the specific ways Wrike impacts people’s daily work. We’ll highlight the features each user relies on to increase productivity, eliminate roadblocks, and create processes that make their work lives easier.  Whenever I’m on a Zoom call with a colleague and they offer to share their screen to show something they’re doing in Wrike, I’m fascinated. Watching someone else in action using Wrike is simply the best way to imagine how you can use it to your advantage. Even working at Wrike, we benefit from gathering ideas for new use cases from our colleagues, and we’re excited to share the ways you can too.  To kick off the series, we get a peek inside Jennifer Mariotti’s Wrike processes. Jennifer is the Global Head of Creative and Design at Circana, a media company with around 5,000 employees. She did considerable research into work management platforms that would work best for her creative teams. When her team doubled in size, she was able to easily onboard new team members to Wrike — an experience that left her impressed with the platform’s ability to scale when necessary.  In her day-to-day work, Jennifer leans hard on Wrike’s dashboards to create seamless workflows with high visibility into her teams’ workloads and progress. And as part of a creative team, she uses Wrike’s in-app proofing tools so she doesn’t have to download files, mark them up, then re-upload to send them on for approvals.  We encourage you to read the full infographic to learn more about how Jennifer uses Wrike’s project management tools to help her creative team deliver results.  And check back regularly for more insight into how our customers use Wrike in our new Championing Change series!

An Epic Change: How the Odyssey Hotel Group United Operations in Wrike
Project Management 10 min read

An Epic Change: How the Odyssey Hotel Group United Operations in Wrike

Discover how the Odyssey Hotel Group used Wrike to unite disparate teams, streamline processes, and create a single source of truth for multinational operations.

Make Marketing Magic at Siemens With Wrike
Marketing 10 min read

Make Marketing Magic at Siemens With Wrike

Wrike CMO Esther Flammer is joined by Virginia Forgiarini and Tony Drews of Siemens, who share their insights on how they tackle the evolving marketing landscape.

Wrike Helps Yourbiz Earn 25% More Revenue With 10% Fewer Resources
Project Management 7 min read

Wrike Helps Yourbiz Earn 25% More Revenue With 10% Fewer Resources

“How do you Wrike?” It’s a common question we ask customers in our customer advocacy program Wrike Stars. As you can imagine, the answers vary across industries and use cases, but we love hearing the variety of responses! In today’s ‘How I Wrike’ interview, we meet Pietro Poli, the Chief Operating Officer of Yourbiz, a marketing agency based out of Treviolo, Italy. Get an inside look at how Pietro and his colleagues integrate Wrike into their everyday operations to streamline tasks, create order out of chaos, and deliver exceptional services to clients across the globe.  “Thanks to Wrike, we solved many of our problems and generated 25% more revenue with 10% fewer resources.”  How’d they do it? Let’s dive in to get the details.  What does your company do? PP: My company Yourbiz works with manufacturing companies that produce in Italy and sell worldwide, especially in the B2B market. We help them acquire, nurture, and transform potential customers into paying customers via demand generation activities. What department do you work in and how is your team structured? PP: I work with two departments: marketing and content. The marketing team has two branches — demand generation and ecommerce. This department has two team leaders and six people who work alongside us. I'm also the team leader for the content department, which has four copywriters, two SEO Specialists, and two SEM specialists. What is your job function? Describe a day in your life using Wrike. PP: I am the Chief Operating Officer at Yourbiz. My responsibilities span three different categories: Collaborating with my colleagues to support their marketing or content endeavors, provide guidance on technical matters, and help them achieve their goals.  Overseeing the entire team's workload through Wrike, actively assisting colleagues in resolving any bugs, monitoring incoming intake requests, and creating informative dashboards for efficient information retrieval. As a trainer, I frequently attend events and webinars and visit prospect and customer companies to educate them on demand generation and HubSpot, sharing valuable insights and knowledge.  Which Wrike features do you feel most knowledgeable about?  PP: Wrike no longer has many secrets for me as I'm becoming an onboarding partner. I especially love: Workload chart The ability to see in real time how much teammates are loaded with work and to be able to make forecasts on what can be sold to obtain an optimal load. Try Wrike free Wrike Analyze Even though I don't consider myself a true Wrike Analyze guru, having a background as a marketer and data analyst, I spend a lot of time creating new data visualizations and discovering trends that I never would have seen in other ways. Automations Coming from the CRM world, marketing automation, and CRO, being able to create automations to simplify and execute the work is a huge benefit for all our teams love. We save a ton of time and can focus more on impactful work for clients. Please provide 2-4 examples of processes you use Wrike to support. PP: As I mentioned in the Wrike Community, we use Wrike throughout all our business processes. Whether it's a website development, marketing campaign, or strategic analysis, we have implemented and continue to implement and maintain specific processes and blueprints to help us in the work. Example #1: Integrating other software The process I’m most proud of in Wrike is integrating TimeLog with our billing software. It combines information on the budget available for each project with the hours that we schedule (effort) and the hours used. This process lets us know in advance if we’ll "overrun" when entering the project. It's incredible! Try Wrike free Example #2: Customizing project workflows One of our web agency’s most important services is creating client websites. All departments are involved in these activities (sales, product marketing, content, developers, graphics, etc.). It took me three weeks to implement the process — designing a large workflow, defining all the dependencies, and all the possible activities (optional and otherwise). Only at that point did we create the blueprint. Every six months we do a review because things change quickly. Example #3: Wrike request forms We use Wrike custom request forms for a variety of reasons, but here are the top two. Request for quotes with new clients We ensure a seamless and efficient client onboarding process through a dedicated request form that our sales team utilizes when approaching new clients. This form contains a comprehensive set of interview questions that our salesperson can refer to during the client meeting. By using this form within Wrike, our team avoids the need to work with external files, and all the information gathered is conveniently stored within the platform.  After the interview, if a quote is needed, a different form is filled out, specifying objectives, client budget, and analysis requirements. Wrike then automatically creates tasks and subtasks for each analysis. It’s a manual process, but our goal is to automate it in the future, ensuring more efficient client onboarding. Transfer of new contracts Every time a contract is signed, the salesperson must use a specific form to pass it over to operations, the administrative office, and the PM. The PM confirms the salesman's request, with an approval, and completes all the missing information in the created task using a custom item type. At this point, the operations and administration teams receive an approval. They create the job in Wrike and ERP software and kick off the tasks. Try Wrike free Which Wrike features or use cases do you want to learn more about? PP: Working with production companies that produce in Italy and sell all over the world, it would be very useful to know how other similar manufacturing companies have leveraged Wrike to communicate the value of the software even to more structured companies. What’s your story? Want to tell your Wrike story and be featured in a customer spotlight?  Join our exclusive customer advocacy program where you can connect and network with other Wrike users. When you do, you’ll get your chance to earn points, badges, and rewards by completing fun activities, participating in the Wrike Community, and amplifying the Wrike brand.

Customer Spotlight: Educational Insights’ “How I Wrike” Story
Wrike Tips 7 min read

Customer Spotlight: Educational Insights’ “How I Wrike” Story

Customers are at the heart of what we do at Wrike. Over the years, customers have provided feedback and valuable insights that have led to us releasing some of our best features to date. We love hearing their feedback and take every opportunity to highlight their experience and stories in case studies, testimonials, and our customer advocacy program Wrike Stars.  Today we’re highlighting Kelly Recinos, Project Coordinator for the creative department at Educational Insights, a 60-year-old educational toy company based in Torrance, CA that produces learning toys, games, and educational materials. What department do you work in and how is your team structured? KR: I’m the Project Coordinator for the creative department. We recently went through a massive growth spurt, which inspired us to look closely at our processes as we brought in new talent. We had Wrike blueprints already created from the previous year's production cycles, so we dove right into process mode and built RACI charts for each type of asset we generate. We spoke with the stakeholders in every process and got their feedback. I then updated our request forms and blueprints to mirror more closely what actually happens during development. I use Responsible, Accountable, Consulted, and Informed custom fields in the blueprints to add the roles our stakeholders hold in each project. Since the infusion of new talent, we now have a brilliant copywriter and two widely skilled creative teams. Our digital team creates assets for marketing, social media, eCommerce, video, photography, and our website. Our print team designs packaging, guides, and products in tandem with the product development team along with catalogs and sales collateral of every type. Our Sr. Creative Director guides our brand strategy and ensures our design aligns with product positioning. What is your job function? Describe a typical workday using Wrike. KR: I usually start every morning with my Wrike inbox. Most of the messages roll in before 9 a.m. and after 2 p.m. Clearing the inbox first thing in the morning gives me a few hours to attend to other priorities.  My inbox has three main priorities: Automated notifications: These alert the assignee (and me) of any potential risk. The triggers are tasks due in three days, approvals in review for three days, and anything overdue. New requests: We have a request form for each type of asset we create. I verify that we have the information needed to get to work right away. I either assign the tasks to the designers or hand them off to the design managers to alert them of anything new. Questions, comments, and general project management: After the first two priorities are addressed, I review all other messages that require my response or feedback so that work can continue moving forward. After clearing my inbox, then it’s meetings, non-Wrike communication, and general project management. I spend a little time each day reviewing allocation so we can reassign tasks if necessary. For that, we’ve just started using Wrike effort to track capacity in our teams. At the moment we estimate, but I expect to track real numbers by this time next year.  Next, I check in with Wrike Stars to hear about updates and see what the black belts are up to. I get the best ideas from the workarounds and processes posted in Community. The rest of my time in Wrike is spent building or learning to refine tools and features. Try Wrike free Which Wrike features do you feel most comfortable using or most knowledgeable about? KR: I love a really robust automated request form! Anything that provides the information we need to get right to work without multiple rounds of clarifying questions — that’s my kind of feature.  The project intake process is wonderful, but Wrike’s approval feature is what sold us on the platform four years ago. The ability to assign specific approvers to review a file with a deadline and notifications is helpful. An asynchronous review platform with tools to mark up the file and comments linked directly to the marks on the file? That’s a game-changer. The approval feature easily cuts 25% off the time it used to take us to review designs. Having all comments collected in iterative versions is the icing on the cake.  In the last six months, I have become a huge fan of Spaces. Each department now has a dedicated Space for better access in finding their files. Users can now see specifically what they need to see and not an avalanche of all the projects and tasks of the last four years. Since Wrike is very robust and includes a ton of useful functionality, I always build a “How to Use Your Space” guide with screenshots showing their views and tools. What are 2-4 examples of processes you use Wrike to support? KR: Our new product design work is seasonal. We start working on the new product line in March for release in September. Late summer is extremely busy as we are finishing packaging and product and submitting every piece for approval. At Educational Insights, 95% of our approvals happen in Wrike, with the final sign-off meeting being face-to-face with the executive team.  As we are finalizing the new product line, we are ramping up the marketing launch. Photography, video, eCommerce pages, website landing pages, GIFs, giveaways, every type of marketing asset, and thousands of words of marketing copy are captured and managed in Wrike. And that’s just the new product!  The digital team is working on these marketing assets for our existing product year-round. Our OEM team creates “exclusive” versions of our products for big retailers. OEM projects have a concept phase and a design phase so they needed a Space due to their interrupted product cycle. We create concept artwork the sales team presents to buyers at big retail stores. The concept project sits until we hear from the buyer. If the project is picked up, the concept goes to development immediately. The OEM team Space has a calendar for meetings, reports, folders for each product phase, and their user guide. When we have a very big project outside of standard production, I create a Space for it, so it doesn’t get mixed into the standardized requests.  So far this year, we’ve designed the interior of our new office, written an enormous brand book, and launched a robot pet (Meet PYXEL!) each with its own dedicated Wrike Space. This year we started with Wrike Analyze and I spend as much time as possible learning how business intelligence streamlines project management. Recently, I earned the Wrike Report Mastery Silver certification and build analytics boards of all sorts looking for the best visuals to illustrate the work we’re doing. Try Wrike free Which Wrike features or use cases do you want to learn more about? KR: Custom item types, in particular, because I use a recurring meeting template that creates three active tasks at a time. I created a meeting workflow and when I change the status to Next Meeting, a message is sent to the managers so they can add to the agenda.  I’d like to create Custom item types for some of our quick-turnaround asset requests to make them simpler and differentiate them from other tasks. I need to see examples of ingenious Custom item type templates on their own, not just in Space templates.  I also want to keep up the continued development in dashboards and analytics board widgets. I haven’t even started to use all the fantastic new updates added this month, but I will because creating clean, visual stories for my stakeholders is critical to my success. How do you Wrike? Want to join Wrike Stars or be featured in a customer spotlight story? Join our exclusive customer advocacy program that celebrates top supporters! Once you’re a member, you can earn points, badges, and rewards by completing fun activities, participating in the Wrike Community, and amplifying the Wrike brand.

How Brand Management Teams Can Leverage Wrike to Achieve Great Results
Wrike Tips 7 min read

How Brand Management Teams Can Leverage Wrike to Achieve Great Results

For a business to thrive, effective brand management has become more important than ever. Brand managers, in particular, are tasked with overseeing all aspects of a company's brand, including its identity, reputation, and positioning in the market. To achieve success, these professionals need to be highly skilled at collaborating with team members across different departments, managing tasks and projects, and tracking progress toward goals.   Try Wrike for free Understanding the Role of Brand Management Teams Brand management is an essential aspect of business strategy, as it allows companies to build and maintain a strong brand identity while increasing their client base. The brand management team plays a crucial role in developing and executing strategies that will ultimately establish a consistent brand presence across all touchpoints.  Effective brand management requires a deep understanding of the company's values, mission, and target audience. The brand management team must work closely with stakeholders from across the organization to develop messaging, visual assets, and marketing campaigns that resonate with the target audience.  Well-managed brands will be viewed as more trustworthy, reliable, and authentic. This directly translates into increased revenue and a superior customer experience. On the other hand, poorly managed brands will risk losing their credibility, and this comes to the detriment of their sales and customer service. Key Responsibilities of Brand Managers The brand management team must execute several important responsibilities, including: Developing and maintaining brand guidelines and style guides: Guidelines and style guides must be consistent and align with the company's values and mission. Creating marketing campaigns: Marketing campaigns should align with the brand's mission and values, resonate with the target audience, and establish a consistent brand presence across all touchpoints. Monitoring brand performance: Conduct research to better understand audience preferences and behavior, as this will inform future brand-related initiatives and improve the overall customer experience. Collaborating with internal teams: Work together with internal teams, such as product development and marketing, for cohesive messaging and branding across all touchpoints. The primary objective is to establish and maintain a consistent brand presence. Managing budgets and resources: Allocate resources responsibly to specific campaigns and initiatives so that all brand-related efforts are cost-effective and aligned with the company's overall goals. Introduction to Wrike as a Project Management Solution Project management software is essential for brand management teams to work together efficiently and achieve the objectives of brand management. One of the most robust and effective project management tools for brand management is Wrike.  Key Features of Wrike A cloud-based project management tool that offers a wide range of features to help teams collaborate on tasks, track progress, and manage workflows, read on to learn why your company should consider adding Wrike to its arsenal. Wrike offers: Customizable workflows that can be tailored to fit the unique needs of different teams and projects Task management tools that allow team members to easily assign tasks, set deadlines, and track progress Real-time collaboration features that make it easy for teams to work together, share ideas, and provide feedback Advanced analytics that provide insights into team performance, progress toward goals, and areas for improvement Integration capabilities with other tools and platforms, such as Google Drive, Dropbox, Slack, and more than 400 others. Benefits of Using Wrike for Brand Management Using Wrike as a project management tool can have numerous benefits for brand management teams, including: Increased efficiency and productivity through streamlined workflows and better task management Enhanced collaboration and communication among team members 360-degree visibility into project status and results Improved accountability and transparency Reduced risk of errors or miscommunications due to the centralization of project information   Try Wrike for free Streamlining Brand Management Processes with Wrike Wrike assists brand management teams in streamlining their workflows and achieving better results via improved collaboration, task management, and overall project visibility.  Improved Collaboration and Communication With Wrike, your team will be able to collaborate, share files, and communicate with each other in real time. Everyone will be on the same page regarding project objectives, timelines, and other important details. Brand managers can use Wrike to create tasks and assign them to team members with specific due dates. Employees can then collaborate on these agenda items using comments and file attachments, ensuring that everyone is working towards the same goal. Efficient Task Management and Prioritization Easily manage and prioritize tasks so that the most important work gets done first. Wrike’s customizable workflows make it easy to tailor task lists to fit a specific team's needs and create templates for recurring projects. Brand managers can conveniently set up a workflow in Wrike for creative projects. Begin with a brainstorming phase, followed by the design, review, and production stages. Moreover, each phase can be broken down into smaller tasks and assigned to team members with specific due dates, making it easy for everyone to stay on track and meet deadlines. Enhanced Visibility and Accountability Wrike provides clear and detailed visibility into the progress of each project. Brand managers can use the tool's dashboards to monitor progress and identify potential roadblocks or areas for improvement. Additionally, the tool's tracking and reporting features enable managers to generate reports, watch the team's progress, and evaluate performance over time. Brand managers can utilize Wrike to receive real-time updates on project status, see who is working on what, and quickly flag where bottlenecks or delays are occurring. They can also create custom dashboards with key metrics for each project, such as completion rate, total time allotted, and budget information, so that everyone can view project progress in real time. Tips for Implementing Wrike in Your Brand Management Team If you're interested in implementing Wrike for your brand management team, there are a few things to keep in mind to ensure a smooth transition and easy adoption: Customizing Wrike for Your Team's Needs Take the time to customize Wrike for your team's unique needs, workflows, and processes. This will likely involve creating templates, custom fields, and workflows that are tailored to your specific projects. Integrating Wrike with Other Tools and Platforms Consider integrating Wrike with other tools and platforms with your existing tech stack, such as Slack, Google Drive, and Microsoft Teams. This will streamline collaboration and make it easier for team members to stay on the same page, even if they're working in different tools. Training and Support for a Smooth Transition Ensure that you provide adequate training and support to all team members so that they feel comfortable using Wrike and understand its features and capabilities. Providing sufficient training and support will allow for a smooth transition and minimal disruption to workflows and processes. More brand management teams trust Wrike Brand management teams that are looking to improve collaboration, increase productivity, and achieve better results can benefit greatly from using Wrike as a project management solution. By using our system, teams can streamline their workflows, improve communication, and gain better visibility into project status and progress. With our advanced features and ease of use, Wrike is an ideal solution for brands aspiring to create a consistent and effective brand identity. Your company can be well on its way to greater success and improved results. Discover how teams use Wrike to deliver outstanding results. Test it yourself with a free trial of Wrike and experience the power of effective collaboration.   Try Wrike for free   Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

Intelco Unlocks Operational Efficiency with Wrike
Collaboration 5 min read

Intelco Unlocks Operational Efficiency with Wrike

Here’s a story we’re sure you’ll like because it’s one that you can probably relate to or stirs up past memories. Intelco is a software house that provides services for large industrial groups such as the motorway, airport, engineering, retail, textile, and many others. Based in Gussago, Italy, they’re a true strategic partner for companies that outsource personnel administration. The company offers a wide range of services thanks to the "tailor-made" customization of the IRIS software, an Intelco-owned platform made up of about 42 modules to optimize, rationalize, and digitize human resource management processes. Back in 2019, the company faced an all-too-common scenario. Their teams worked out of disparate systems, needed more visibility, and couldn’t track work efficiently or see work in progress or a historical record of completed projects. They were determined to find ways to optimize their processes and work smarter. Change management was needed. Although change seemed intimidating, they knew it had to be done to reach their end goal — improving collaboration and streamlining processes. We talked with Mattia Ronchi and Paolo Baiamonte, Project Managers at Intelco, to learn more about their workflows, major pain points, and what led them to choose Wrike. How did Intelco manage and track work before? MR & PB: We used to manage all our work via spreadsheets and handwritten notes. Our service team, in particular, relied on email and phone calls because clients couldn’t initiate new requests without first emailing or calling the service team. So any time a bug needed fixing or a change request was sent, the service team was inundated with inbound inquiries. It wasn’t ideal, and we knew there had to be a better way. What motivated your team to look for a better solution? MR & PB: It all started with upgrading our ticketing system and fielding new requests. The glaring problem was with multiple channels to accept requests. There needed to be a consolidated, easy-to-track system to handle everything. But we also wanted to streamline processes, enable more teams to have visibility into the work being done by all departments and collaborate. And here’s the big thing — we wanted to achieve everything in one place.  What was your evaluation process, and what sold you on Wrike? MR & PB: Implementing organizational change isn’t easy, but we knew change management was in order, so we sought a work management solution. We sat through multiple product demos to determine which solution best fit our needs. After all the demos, we weren’t impressed because every provider was too niche, the software was too clunky, or it was not customizable to what we needed. Once we saw Wrike, it was clear how robust the platform was and how we could customize it to how we preferred to work. The other platforms were not as flexible as Wrike, which made all the difference. For instance, the request form is everything we hoped for and more because it simplifies the process and auto-assigns the right teammate instantly. Our request forms help us to prioritize work so that every morning when our teams arrive, they can easily see a prioritized task list in Wrike of what they have to do, so they’re not guessing what needs to be done. Which Intelco teams use Wrike to manage work and collaborate? MR & PB: Along with the service team, our project management team was the first group into Wrike because I helped spearhead the change management process. Once we saw immediate success, word traveled fast to other departments like marketing, legal, finance, and IT. Fast forward to today, and the entire company works inside Wrike. That’s another wonderful aspect of the product — each department at Intelco has its own dedicated Space where we set up projects and can track activities. It’s great because all our work can be kept separate yet still housed in Wrike. What Wrike features do you recommend most? MR & PB: With request forms, we can tie them to Blueprints and launch full-fledged projects in a few clicks, so that’s great! And before using Wrike, we didn’t track time spent on work, but now we do with timesheets — we couldn’t live without them! We can monitor the time spent per task in real-time. We can better plan and forecast easier because there’s more visibility and a record of time spent. Speaking of visibility, other features we love include the ability to create custom dashboards via Wrike Analyze. Everyone, including managers, can see which projects are being released and their respective statuses. No more digging through emails, spreadsheets, or handwritten notes because it’s all in Wrike. Not only is all our work and collaboration in the platform, but these features specifically have helped us quickly understand which teams are performing the most compared to others and where we need to improve. What’s next for Intelco using Wrike? MR & PB: Every new employee gets onboarded into Wrike from day one, and we plan to use Wrike Integrate to sync our Salesforce account and others from our tech stack. Check out the full case study There’s more to the Intelco story; you can get the complete details here. You’ll see how, with Wrike, they deal with 90% fewer emails, can complete bug fixes 50% faster, and save 30% time in progress meetings. Read the full case study here.

How Japanese Power Company JERA Increased Efficiency for Faster Decision-Making
Project Management 3 min read

How Japanese Power Company JERA Increased Efficiency for Faster Decision-Making

From disconnected processes to standardized use of Wrike, here’s how a Japanese power company streamlined tasks using work management software.

How Electrolux Produces 10x More Assets With Wrike
Project Management 3 min read

How Electrolux Produces 10x More Assets With Wrike

Read how Wrike helped the Electrolux packaging design team produce 10 times more assets thanks to improved proofing and approval processes.

Customer Q&A: How Wrike Keeps inDrive on the Road to Success
Marketing 5 min read

Customer Q&A: How Wrike Keeps inDrive on the Road to Success

Find out how global mobility and urban services company inDrive used Wrike to put its teams on the road to unparalleled productivity.

How They Wrike: Lead Express’ Scalability Journey
News 5 min read

How They Wrike: Lead Express’ Scalability Journey

Lead Express needed a work management solution that could scale with their growing agency. See how they found flexibility and visibility with Wrike.

How Nickelodeon Transforms Dreams Into Reality With Wrike
News 3 min read

How Nickelodeon Transforms Dreams Into Reality With Wrike

Nickelodeon’s Location-based Experiences Group have transformed their processes with Wrike, enabling them to bring big projects to life effectively.

4 Takeaways on the Value of Collaborate From Nickelodeon’s Jeff Hartlieb
News 3 min read

4 Takeaways on the Value of Collaborate From Nickelodeon’s Jeff Hartlieb

We talked with Nickelodeon’s Jeff Hartlieb to gather his top four insights on the value of Collaborate, Wrike’s industry-leading work management conference. Read these bite-sized takeaways to get an insider’s perspective on Wrike’s unmissable virtual event.

Building Business Resilience: Wrike Customers Have Power At Their Fingertips
Project Management 10 min read

Building Business Resilience: Wrike Customers Have Power At Their Fingertips

Business resilience is key in this period of uncertainty. Learn how to use Wrike software to build a business resilience framework to protect your organization.