You Won't Be Able to Put Down 'Hooked: How to Build Habit-Forming Products' (Book Review)
5 min read

You Won't Be Able to Put Down 'Hooked: How to Build Habit-Forming Products' (Book Review)

Learn more about how Eyal's ideas became one of the most-read online marketing books....

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Interview with Nir Eyal: How to Get Your Customers Hooked
3 min read

Interview with Nir Eyal: How to Get Your Customers "Hooked"

Facebook, Amazon, Gmail, Spotify, Netflix... what do they all have in common? They...

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