Advertising on TikTok: A Marketer's Guide
Ocean Spray was a company that had been around for some 90 years. It knew its market. It knew its product. Building a viral smash success on a fresh platform seemed like a distant dream. Yet, thanks to TikTok, that’s exactly what happened. It all began when an Idaho potato farmer named Nathan Apodaca posted a
Top Tips for Creating a Twitter Marketing Strategy
Twitter can be complex. Similarly, the techniques and methodologies that brands use to implement their Twitter marketing strategy add yet another layer of difficulty. While some marketing project managers prefer to follow Twitter best practices and cross their fingers, others know that putting a strategy down on (virtual) paper ensures growth and success on the platform
How to Track your Digital Channels with Digital Marketing KPIs
In the good old days of digital marketing circa 1971 (when the first ever email was sent), the best indicator of campaign success was whether or not someone looked at what you put out into the world. Now that technology is more advanced and the market is flooded with content, marketers need to use a
How to Improve Your Social Media Marketing Productivity
Social media marketing can be extremely time-consuming. Monitoring mentions, responding to comments, managing your engagement on multiple profiles and doing everything possible to ensure you get the best results from social media—it all adds up to a lot of time spent using and switching between different apps. A good social media management tool can save
Online Marketing 101 (Infographic)
“Welcome to the team! Have you met John and Rita in SEM & SEO? You’ll be working closely with them. Oh, and make sure you connect with Nancy, she’s in charge of lead scoring and nurturing. The email and mobile marketing teams are in these rooms. How much experience do you have with marketing automation,
Understanding Absolute Cell Reference: Using Excel for Budgets and Calculations
Tasks like planning budgets or reviewing progress for a business initiative can go far more smoothly if you have a strong grounding in the basics of putting together a spreadsheet in Excel. One concept you'll have to understand is how to use cell references, including the difference between relative and absolute cell references.
The Beginner's Guide to Online Marketing (Free eBook)
In the past decade, the number of people connected to the internet has exploded. Now, almost 3 billion people are online, sending over 100 billion emails, posting 500 million Tweets, and watching 3 billion YouTube videos every day — and the numbers keep growing! As more customers flock to the internet to socialize, conduct daily business,
4 Ways to Arm Your Team for Content Marketing Success
The Content Marketing Institute recently held its annual conference, Content Marketing World, and also published their B2B Content Marketing Study. Some trends that became very clear from both the survey and the event. We’re going to be increasingly flooded with content from brands Content marketers will continue to hone their skills, so content will get better and
How to Use Wrike for Content Planning
It is crucial to plan ahead so you always have ideas at the ready. It's even better if you have finished and recyclable content pieces that can be published at a moment's notice. That's the purpose of this blog post: to walk you through a three-part process for planning out your content in advance of deadlines and sudden needs.
The Art of Writing: How to Create Content Like a Pro
Even if writing isn’t exactly your forte, the ability to communicate clearly and persuasively is essential—both for your leadership skills, and your ability to develop a strong online presence for your brand. Imagine this: you’ve spent a good deal of time and money developing a beautifully designed, user-friendly website for your company, and you have high
How Do Social Media Marketing Gurus Become Super-Productive?
Well then, how do social media gurus manage to be productive and get things done right on time? They have their own productivity tools and technique, as well as marketing terms and concepts, that help them stay efficient in this vibrant environment. The good news is that social media professionals don’t mind sharing their tips.
The Ultimate Strategic Guide For Evolving Your Digital Marketing Game
Keeping up with today’s marketing challenges is tough. There is a lot of information to process and examine before formulating a strategy, plus many startups and small businesses have limited budgets. They have to focus on the most cost-effective marketing channels to see positive results. So as a marketer or aspiring entrepreneur, where should you focus? Here