Marketing has probably changed more in the last 10 years than it has in the last 50. With evolving technology and a deeper understanding of the customer buying cycle, more and more specialized roles are being forged for marketers. From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. So, how do we take advantage of these different insights and integrate all of these efforts into a full marketing...
Business Tips, Posts, Team Management
There is nothing quite like the experience of dealing with a good client. They know exactly what they want, are completely transparent, trust your opinion, and appreciate your hard work and talent. They make the job fun and encourage creativity and fresh ideas.
But those stories are boring.
Let's talk about the difficult clients. You know, the ones that don't know what they want, are picky as ever, and push up deadlines like it's their greatest pleasure in life. This indecisiv...
Posts, Team Management
As a member of the Wrike content marketing team, I receive no shortage of internal content requests. When other teams have ideas on how to promote Wrike or help customers use our software, guess who they turn to? You got it — me and my team.
Don't get me wrong, we love the suggestions and value the unique perspective each department has. However, work requests quickly piled up, coming in ad-hoc via Wrike tasks or cubicle drive-by. There was no way for us to dive into the go...
Posts, Team Management
When I began writing this post, I wanted to discuss teamwork. How collaboration and teamwork go hand-in-hand, how there's no "I" in "TEAM," blah, blah, blah. Instead, (this may seem silly since I consider myself fairly knowledgable on the topic) I decided to revisit the basic definition of collaboration.
When you come right down to it, this definition is quite different from teamwork. While teamwork is the basic action of working together effectively, collaboration must...
Distance is no longer a barrier to collaboration. Online collaboration tools make it possible for us to work with colleagues thousands of miles away. They enable us to be more mobile, accessing project information wherever and whenever the need arises.
But the same problems that hamper collaboration in our physical workspaces have followed us online. Communications that used to get lost in a pile of papers now get buried in our inboxes; important data that disappeared into a dusty file ca...
Collaboration is the new way to work. We no longer make progress in the silos of our own departments, we synchronize the efforts of multiple teams to get projects out the door faster and with better results. 55% of marketing leaders say they're now collaborating more closely with IT leaders than ever before.
But there are still many kinks to work out in the collaborative process. It is not easy to collaborate with new teams for the first time — especially other departments who are used to d...
Collaboration, Marketing, Posts
Marketers: do you find yourself banging your head against the wall after receiving yet another "final” design that completely disregards the creative brief? Designers: have you ever strained a muscle rolling your eyes at marketers who leave vague feedback or are constantly stretching the original scope of the project?
Marketing and creative teams must work closely together simply due to the nature of their work. But some things don’t naturally get easier the more you do them, and collabor...
Collaboration, Wrike News
The core of Wrike's purpose is to help teams work better together. Part of that means simplifying the collaboration process for teams when multiple people need to contribute written content for a project.
In the past, teams had to pass documents around through email. Person A writes their version; then Person B adds their ideas; finally Person C makes their edits and leaves additional comments. The process was slow, and Person C could be waiting days or weeks to see any work cross their d...
When any new project begins, success is rarely guaranteed. Collaboration helps improve the quality of work by bringing in extra brainpower, but coordinating efforts between multiple people comes with its own challenges.
These 12 experts weigh in on how to make sure your team is primed for collaboration success:
Initial Project Communication
Communicate the Purpose of Work
“Make absolutely sure that everyone knows the purpose of the direction the team is going in, and the reason tha...
Posts, Wrike News
As Wrike has grown over the years, we've had the opportunity to speak with users from all over the world trying to solve the challenges that come with working together. From those conversations, we've learned that business users aren't the only ones who need powerful tools to organize their work — student project management and collaboration is also a huge challenge. That's why starting today, we're offering Wrike to university students at no cost.
In the past, we've lent our support to s...