“Be Innovative, Yet Familiar” – the topic of my presentation at the upcoming Web 2.0 Expo SF
My presentation proposal recently was accepted by the Web 2.0 Expo SF committee. I’ll be speaking about the adoption of Enterprise 2.0 applications and what product decisions can greatly improve it. The official title for the session is “Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use.”What we are facing today is that people, who made Facebook and Twitter an integral part of their personal life, are still often reluctant to use Web 2.0 tools at work. My presentation will explain how vendors should approach Web 2.0 solutions, so that business users can quickly adopt them from day one. The point of focus there is recognizing the existing user behaviors and fitting into their current workflows.
As you may know from my
A couple of weeks ago, I took part in the